
Denoised
When it comes to AI and the film industry, noise is everywhere. We cut through it.Denoised is your twice-weekly deep dive into the most interesting and relevant topics in media, entertainment, and creative technology. Hosted by Addy Ghani (Media Industry Analyst) and Joey Daoud (media producer and founder of VP Land), this podcast unpacks the latest trends shaping the industry—from Generative AI, Virtual Production, Hardware & Software innovations, Cloud workflows, Filmmaking, TV, and Hollywood industry news.Each episode delivers a fast-paced, no-BS breakdown of the biggest developments, featuring insightful analysis, under-the-radar insights, and practical takeaways for filmmakers, content creators, and M&E professionals. Whether you’re pushing pixels in post, managing a production pipeline, or just trying to keep up with the future of storytelling, Denoised keeps you ahead of the curve.New episodes every Tuesday and Friday. Listen in, stay informed, and cut through the noise.Produced by VP Land. Get the free VP Land newsletter in your inbox to stay on top of the latest news and tools in creative technology: https://ntm.link/l45xWQ
Latest episodes

Apr 25, 2025 • 36min
The Oscars Say AI is OK, Test-Time Training, and Descript Goes Vibe Editing
The Academy's recent ruling on generative AI clarifies its role in filmmaking, emphasizing human creativity for Oscar eligibility. Discover how Test-Time Training can generate classic animation shorts, revolutionizing how we think about cartoons. Plus, check out Descript's innovative 'vibe editing' tool that promises to transform video editing by allowing a more conversational style. These advancements spark fascinating discussions on the future of media, ethics and the evolving landscape of creative content.

Apr 22, 2025 • 35min
Netflix Says AI Will Make Films 10% Better. Meanwhile, New Study Reveals Bias Against AI Involvement
Netflix's Ted Sarandos reveals his strategy for AI in filmmaking, suggesting a focus on making movies "10% better" rather than just cheaper. Hosts Addy Ghani and Joey Daoud dig into what this means for production costs and Hollywood's future. Plus, surprising findings about audience perception of AI-generated stories, and the deal that gives Ryan Coogler copyright ownership of 'Sinners' after 25 years - a potential shift in studio-filmmaker power dynamics.#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Apr 18, 2025 • 37min
RenderCon, Higgsfield AI, and Vimeo Streaming
The podcast dives into the highlights of RenderCon, featuring OTOY's ambitious digital recreation of Star Trek legends. It explores Higgsfield's revolutionary AI video generation capabilities with stunning cinematic quality. The hosts discuss Vimeo's new service enabling creators to build their own streaming platforms, offering a competitor to Netflix. Delving into the ethics of digital storytelling, they tackle the complexities of digital human rights in Hollywood and the challenges of continuing beloved franchises. It's a captivating look at the future of content creation.

Apr 15, 2025 • 35min
Is Sinners The Savior for Movie Theaters?
The theater experience is making a comeback as film formats return to prominence. In this episode, Joey and Addy dive into Ryan Coogler's innovative approach to shooting 'Sinners' on 70mm film, the surprising success of the Minecraft movie, and the uncertain future of LA's iconic Cinerama Dome. Plus, we analyze James Cameron's candid take on cutting VFX costs with AI tools, and examine Netflix's partnership with OpenAI to improve their search functionality.#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Apr 12, 2025 • 25min
NAB 2025: Virtual Production, Gaussian Splats, Budget Friendly Gear and More!
The podcast dives into groundbreaking advancements in virtual production showcased at NAB. Highlights include Sony's Ocellus camera tracker and Lightcraft’s innovations making virtual production more accessible. The role of AI in video editing and VFX is discussed, especially in DaVinci Resolve 20, featuring smart color grading tools. Affordable filmmaking gear, like a $10,000 cinema robot arm, is explored, alongside the impact of tariffs on technology. Excitement builds around new tools that streamline the content creation process.

Apr 8, 2025 • 34min
From VistaVision to Virtual Production: Film's Unexpected Second Act
Film is not a relic; it's thriving with new tech! Discover how productions like Fallout and Poor Things are marrying film with virtual production. Learn about the therapeutic effects directors experience when using celluloid and surprising benefits it offers over digital. Kodak and Fujifilm's contrasting approaches in the digital age reveal much about brand survival. Plus, the rise of affordable anamorphic lenses is empowering indie filmmakers to achieve cinematic excellence. It's a fascinating look at film’s unexpected renaissance!

Apr 5, 2025 • 46min
NAB Preview: PYXIS 12K, Strada Agents, Gaussian Splats and More
Excitement brews as Blackmagic teases a revolutionary 12K PYXIS camera with a cutting-edge RGBW sensor. Discussions dive into Strada's innovative media sharing tool and Adobe's latest AI enhancements. The emergence of Gaussian splats points to a tech evolution in media production. Plus, insights on OpenAI's shift to open weights could change the enterprise AI landscape. Get ready for an action-packed NAB conference with thrilling advancements in filmmaking and virtual production technology!

Apr 1, 2025 • 36min
How vertical soap operas are making $10 million a month
Vertical soap operas are generating $10 million monthly while Hollywood struggles with production slowdowns. Plus, H&M reveals they're creating AI twins of real models (and paying them for each use), and we dive into Anthropic's fascinating research showing Claude's AI doesn't think the way you'd expect - with implications that might put us closer to AGI than previously thought.#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Mar 28, 2025 • 35min
ChatGPT's Crazy Image Upgrade (Plus Reve & Ideogram 3.0), Hollywood's Global Shift, and Roblox Goes Generative
We analyze the image generation capabilities of ChatGPT 4o, Reve, and Ideogram 3.0, examining their improved text handling and what it means for creators. Then, we dive into the Studio Ghibli AI controversy, Hollywood's production exodus overseas, and why Rob Lowe is shooting American game shows in Dublin. Plus, Roblox enters the generative 3D space with their new Cube tool, potentially changing how virtual worlds are built at scale.#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.

Mar 25, 2025 • 37min
Robot Cinematographers: Is This The Future of Filmmaking?
Will robots replace camera operators? WPP and Boston Dynamics' humanoid robots are now wielding cinema cameras on set, raising questions about the future of production crews. We analyze the practical applications and limitations of this technology. Plus, we dive into the escalating AI copyright battle between tech giants and Hollywood creators, and explore Stage Precision's impressive new SP Grid tool that's transforming virtual production workflows with its innovative calibration system.#############The views and opinions expressed in this podcast are the personal views of the hosts and do not necessarily reflect the views or positions of their respective employers or organizations. This show is independently produced by VP Land without the use of any outside company resources, confidential information, or affiliations.