Denoised Netflix Says AI Will Make Films 10% Better. Meanwhile, New Study Reveals Bias Against AI Involvement
Apr 22, 2025
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Ted Sarandos' AI Filmmaking Example
- Ted Sarandos shared a specific example of AI improving movie production with Rodrigo Prieto's use of AI for de-aging and face swapping, a process that was cumbersome and costly five years ago.
- Now, AI enables these effects much faster and less expensively, enhancing filmmaking efficiency without sacrificing quality.
AI as a Tool Not Replacement
- The use of AI in filmmaking is viewed as a tool to enhance and speed up existing workflows rather than replace people or create fully AI-generated content.
- This approach is focused on achieving efficiency and quality improvements integrated within traditional production models.
Audience Bias Against AI Stories
- Audiences show a negative bias against AI-generated stories, despite being unable to distinguish between AI and human-written stories blindfolded.
- This reveals a strong cultural resistance to AI in storytelling not aligned with actual content quality.