Denoised NAB Preview: PYXIS 12K, Strada Agents, Gaussian Splats and More
Apr 5, 2025
Excitement brews as Blackmagic teases a revolutionary 12K PYXIS camera with a cutting-edge RGBW sensor. Discussions dive into Strada's innovative media sharing tool and Adobe's latest AI enhancements. The emergence of Gaussian splats points to a tech evolution in media production. Plus, insights on OpenAI's shift to open weights could change the enterprise AI landscape. Get ready for an action-packed NAB conference with thrilling advancements in filmmaking and virtual production technology!
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PYXIS 12K Leak
- Blackmagic's new 12K Pyxis camera was leaked via signage photos at NAB.
- This pre-show leak generated excitement reminiscent of pre-pandemic NAB buzz.
Blackmagic Product Strategy
- Blackmagic strategically differentiates its product lines to avoid cannibalizing sales.
- The lower-tier Pyxis offers a good balance of features, while higher-tier Ursa provides more advanced options.
NAB and Tariffs
- Consider the impact of new US tariffs on camera pricing at NAB.
- These tariffs will likely affect all camera manufacturers, potentially increasing costs.