The PricePlow Podcast

Dr. Cameron Sepah of Maximus is back with yet another must-listen episode on the PricePlow Podcast! In Episode #062, we introduced Dr. Cam and spoke with him about the Maximus King Protocol, a better and safer way to boost testosterone with clinically significant results. This time, we talk about libido, sexual health, and optimizing male performance and mindset. Maximus is a consumer telemedicine company for male health and hormone optimization. It comes with a highly-active community known as the Maximus Tribe, featuring men who are working to better themselves in all aspects of life. With the Maximus Lover Protocol, they’re focusing on boosting libido, male performance, and confidence using two prescription drugs described below – 5mg tadalafil (Cialis) and 2mg PT-141 (Bremelanotide). Beyond the drugs, Dr. Cam also covers many strategies to improve libido, which is a great indicator for overall health. The detailed show notes (with references) below, and you can watch it on YouTube or listen to it on your favorite podcast app: https://www.youtube.com/watch?v=-Imyeo3kGP4 Discussion #2 with Dr. Cameron Sepah of Maximus: Libido, Men’s Health, Sex, and More (0:00) – Quick re-introduction (1:30) – Recap of Episode 062 (2:30) – Morning erections and libido – a very simple marker of overall health (3:40) – Anecdote of libido issues and ED drug sales (6:00) – Cosmetic pharmacology (8:00) – ED (erectile dysfunction) drugs and nitrate supplements (8:45) – Morning wood as a good status check? (13:00) – Libido is bio-psycho-social (15:00) – Warming up to The Maximus Lover Protocol (16:15) – Medications are not for any one particular purpose (16:45) – PDE5 Inhibitors (18:45) – Cialis vs Viagra (tadalafil vs sildenafil) (20:30) – Using tadalafil in the real world (22:00) – Side effects of PDE5 inhibitors (23:00) – Tadalafil dosage (25:15) – Interaction effects and pre-workouts (29:00) – Spiking NO supplements with PDE5 inhibitors?! (30:30) – Can you get a tadalafil prescription for gym pumps? (34:30) – Tadalafil post-surgery for blood flow (36:30) – Tadalafil and PDE5 Inhibitors as nootropics (39:30) – Caffeine vs. PDE5 inhibitors for focus and creativity (41:30) – Muscle protein synthesis and PDE5 inhibitors (42:30) – Is tadalafil the most important anti-aging drug? (43:30) – The Maximus Lover Protocol (44:30) – The background of sexual drugs for women and melanocortin agonists (46:45) – Introducing PT-141 (Bremelanotide) (48:00) – Combining PT-141 with PDE5 Inhibitors (48:45) – PT-141 / Bremelanotide / Vyleesi for women (50:00) – The Maximus Lover Protocol: Performance and enjoyment (51:00) – Melanotan-1 and Melanotan-2 vs. Bremelanotide (53:45) – Bremelanotide side effects? (57:00) – Bremelanotide taken sublingually with Maximus (58:45) – Healthy libido is important for successful men (1:01:00) – Channel libido instead of masturbate (1:02:30) – How do you get the Lover Protocol? (1:04:45) – Bremelanotide half-life? (1:07:… Read more on the PricePlow Blog

https://blog.priceplow.com/podcast/chris-waldrum-069 Chris Waldrum is back on the PricePlow Podcast for the long-awaited 69th episode! In this livestreamed episode, we go literally everywhere – and we mean everywhere. First, we check in on Chris’s bodybuilding prep and a few updates with his brand, Inspired Nutraceuticals, but it’s not long before things go off the rails. We chime in on climate, economy, inflation, the cost of quality food, theatrical video production, Mad Max stuff, and living in the modern world as a “black sheep” who has traditional values. Video: Chris Waldrum Explains it All Good chance the video gets taken down YouTube, but here it is if it’s still here: https://www.youtube.com/watch?v=xJIz5PlMOss To get a more business-centric background with Chris, listen to Episode #046 with Chris Waldrum (Catching Up with Inspired Nutraceuticals) on the PricePlow Podcast!

https://blog.priceplow.com/podcast/matt-karich-soul-performance-nutrition-068 At the end of May of 2022, Team PricePlow went live with Matt Karich of Soul Performance Nutrition, a young upstart brand that has a lot of deep-thinking built into its core. Matt explains his background as an engineer, and how he used that not only to formulate his supplements, but to find his contract manufacturer. His process is more intense than most brands magnitudes greater than his size, and it led him to a place where he could formulate incredibly unique supplements that suited his needs while obtaining coveted BSGC Drug-Free Certified status. In this episode of the PricePlow Podcast, we cover this and far more, digging into his first four products: Electrolyte Endurance Powder Essence Active Greens Oasis Midnight Dream Bliss Revitalize Collagen We also have a live taste test of his Milk Tea flavored collagen listed above, which is unlike anything we’ve ever experienced! All of Soul’s formulas lean heavily on natural flavoring, various mushroom and/or adaptogens, NuLiv Science ingredients, and use zero artificial coloring. We even get a great lesson in the different forms of stevia used across his products – not all stevia extracts are the same! Matt’s a regular in the PricePlow Discord community, where we encourage you to jump in and share your knowledge and questions. This is a fun one, and despite Matt’s recent entry into the market, everyone including industry vets will stand to learn something here. Video: PricePlow Goes Live with Matt Karich of Soul Performance Nutrition https://www.youtube.com/watch?v=0x_00wPy3GQ

https://blog.priceplow.com/podcast/npa-vs-dick-durbin-s4090 On April 26, Senators Dick Durbin (IL) and Mike Braun (IN) proposed a bill titled Dietary Supplement Listing Act of 2022, which would have serious ramifications on the way business and commerce is done in the dietary supplement industry. We invited a powerhouse team of industry veterans and experts to discuss what this bill would mean for the industry: Daniel Fabricant, Ph.D – CEO/President of the Natural Products Association (NPA) Joe Weiss – President of branded ingredient developer Nutrition21 and NPA Board Member Doug Kalman, Ph.D – Senior Vice President of Scientific and Regulatory Affairs for The Natural Products Association All Dietary Supplements would now need FDA pre-approval? The discussion centers around the text of the bill, and how its subtle wording would effectively create a situation where supplement manufacturers would require pre-market approval in order to enter the marketplace, otherwise they’d be deemed misbranded and subject to legal action. Quick links before listening Read the bill’s text – https://www.congress.gov/bill/117th-congress/senate-bill/4090/text Compose a message to your representatives – https://www.votervoice.net/NPA/Campaigns/94238/Respond Video: PricePlow Invites the NPA to Discuss Dick Durbin’s S.4090 https://www.youtube.com/watch?v=Kl5gDfFFGpQ Detailed Show Notes (0:00) – Introduction to the situation (0:40) – Guest introductions (3:30) – Dan Fabricant’s opening statement: (4:35) – Pre-Market Approval (5:00) – NDI (New Dietary Ingredient) (6:15) – The bill’s vagaries: (7:45) – There are no specifics and no protection for what gets on the list. (7:50) – FDA’s recent activity (9:20) – Joe Weiss talks about the consumer-facing side (11:30) – There’s precedence for FDA malfeasance (12:20) – The bill is sneakily-worded (12:50) – Commerce in America (13:45) – Supplements aren’t pharmaceuticals (14:05) – Tianeptine?! Dick Durbin’s presentation of this bill (16:55) – This bill does not enhance or improve consumer safety (18:40) – FDA correct action? (20:30) – Joe discusses how DSHEA 1994 affected the industry (22:20) – What would you say to Dick Durbin? What’s the NPA’s negotiation line? (24:20) – Opening the door for frivolous lawsuits (24:50) – Senator Durbin and the Supplement Industry (27:15) – The bill’s aim (28:00) – The listing of retailers?! (29:45) – New flavors require pre-market registration! (31:15) – Opens the door for politicization (34:00) – The manpower required for this (35:00) – FDA’s facility inspections are down! (37:00) – Potential FDA improvements and comparisons to the food industry (42:30) – Many companies are more brazen these days (45:00) – Giving FDA ability to remove existing products through this bill (48:00) – Take Action Take Action!&… Read more on the PricePlow Blog

https://blog.priceplow.com/podcast/dan-lourenco-ryan-hughes-ghost-tmnt-collabs-066 On April 18, 2022, Team PricePlow flew into Chicago, IL to visit the Ghost Lifestyle headquarters, celebrating the Ghost Teenage Mutant Ninja Turtles collaboration launch. After meeting up with CEO Dan Lourenço, CMO Ryan Hughes, and the rest of the team, we received a tour, then got down to business. You can see much of our trip in the incredible Building The Brand episode (S8:E27) named “Turtle Power”, where we got to participate in “mailtime”, doming a scoop (or two) of the new OOZE flavor, and celebrating in this launch. But most importantly, our podcast with Dan and Ryan, where we talk about branding, the future of collabs, Ghost Energy’s insane success, and where Ghost goes from here. Detailed show notes are below, and you can find the episode on our audio feeds or watch on YouTube: Video: PricePlow Visits the Ghost HQ with Dan and Ryan https://www.youtube.com/watch?v=ZmgEIiNDjDw (1:00) – The official announcement of Ghost’s collaboration with Teenage Mutant Ninja Turtles. Dan comments that there were some frustrating leaks, but when was the last time people were so excited about a sports nutrition release that they couldn’t wait to leak it? (2:15) – Ghost is now strategic about when they release collaborations. They don’t just want to trot everything under the sun. (4:10) – Mike backs things up and explains the entire collaboration – four different supplements, a new one in Ghost Gamer Non-Stim, and a new flavor named OOZE. (4:45) – In the late 80s and early 90s, Mike explains that the Ninja Turtles were everything. They sold over a billion dollars worth of action figures (in 1990s money)! (5:00) – Dan’s first exposure to the Ninja Turtles were the legendary Konami video game. (5:45) – Dan loves to force that nostalgia on the younger folks in the office. Whether it’s Sour Patch Kids and Swedish Fish, Oreos and Chips Ahoy, Space Jam, Ninja Turtles… they like to have a lot of fun with what they do. (6:15) – It’s become an easier story to tell to new partners. When pitching a new idea to a potential partner, Ghost already has social proof. They pitch their idea, and can essentially ask “Are you guys in or out?” — and then they get feedback and dial things in. (7:30) – Any content with licensed products needs to be extremely well planned and curated – you can’t always have humans or objects next to the cartoons… but Space Jam could do that. Turtles didn’t have that, because that’s not how the brand ever worked. (8:30) – Which Ninja Turtle are you? Dan, Ben, and Mike all gravitated towards Donatello as a kid, and Ryan liked Michaelangelo — no… Read more on the PricePlow Blog

https://blog.priceplow.com/podcast/drew-peters-alpha-lion-065 Drew Peters is now the formulator for Alpha Lion, so we cover some of their supplements launched in early 2022 like SuperHuman Sport and SuperHuman Scorch It’s time we caught up with Drew Peters, the new formulator (or VP of Scientific Affairs) at Alpha Lion, whose recently come out with a couple of unique supplements! Drew has previously been on episodes 044 and 045 with other formulators, but this time, we got him to ourselves to talk about Alpha Lion’s new supplements. In this conversation, we zero in on SuperHuman Sport, an athlete-based pre-workout supplement with under 100 milligrams caffeine, and SuperHuman Scorch, an enhanced thermogenic L-carnitine liquid. Both of these supplements contain novel ingredents from NNB Nutrition, including RhodioPrime 6X in SuperHuman Sport and MitoBurn + CaloriBurn GP in SuperHuman Scorch. We also get into the recurring topics of beta alanine and creatine in pre workouts, synthetic vs. natural caffeine sources, hydration supplements, and working as a formulator remotely. Drew Peters is now at Alpha Lion https://www.youtube.com/watch?v=EBBtn_Gdl_8 The SuperHuman Sport Label In this podcast, we compare this to other “Sport” pre-workout supplements like Pre-Kaged Sport. You can read more about Rhodiola in our article titled Rhodiola: The Salidroside-Powered Adaptogen of the Vikings and about RhodioPrime 6X specifically in our article titled NNB RhodioPrime 6X: The Strongest Rhodiola Extract (6% Salidroside). The SuperHuman Scorch Label You can read more about the key NNB ingredients in our articles titled BAIBA: Weight Loss Ingredient Generates Exercise in a Pill?! and Grains of Paradise: Fat Fighting Spice of the Goddesses. The SuperHuman Hydration Label In the video, we compare this to products like Ghost Hydration, which is naturally sweetened, another topic of discussion. Synthetic vs. Natural Caffeine? A recurring topic, some of the arguments against synthetic caffeine are discussed and linked in our article on PurCaf caffeine. You can sign up for our Alpha Lion news alerts on PricePlow.com/alpha-lion#news

SmartPrime-OM is a novel omega-3 amplifying dietary supplement from Nutrashure, so we interview Dr. Hector Lopez to understand how it boosts EPA/DHA!Show notes at https://blog.priceplow.com/podcast/dr-hector-lopez-nutrashure-smartprime-064 Are you one of the tens of millions of Americans who have taken an omega-3 supplement? Are you a supplement formulator looking for a new innovation in the fatty acid / fish oil space that might actually improve health? If so, read on… this podcast and series of show notes is for you. Optimizing Omega-3 Fatty Acids with Nutrashure’s SmartPrime-Om We sat down with Brandon Sojka, founder and CEO of Nutrashure (website, Instagram, news alerts), and Dr. Hector Lopez, a specialist in sports medicine and nutritional biochemistry, to discuss Nutrashure’s new ingredient, SmartPrime-OM, which is designed to help optimize the omega-3 levels of those who take it. This is a novel, naturally-sourced dietary supplement ingredient technology that is one of the most promising things we’ve seen in years. One of the many interesting things about SmartPrime is that it can raise omega-3 levels independently, without the use of other supplements – but it can also be combined with an omega-3 supplement for an even bigger effect size. Watch the Video: SmartPrime-Om with Dr. Hector Lopez https://www.youtube.com/watch?v=b43Qpulu7h0 SmartPrime Show with Dr. Hector Lopez and Brandon Sojka (0:43) – Brandon discusses his professional background starting his own brand, doing consulting, and working logistics in the supplement industry. (1:37) – Dr. Lopez discusses his professional and personal background, which includes biochemistry and medicine, medical research, consulting with major supplement brands like Nordic Naturals, performing clinical research on ingredients like creatine, vitamins D and K2, collagen, and fish oil, and beginning Supplement Safety Solutions. (8:39) – Background on Nutrashure SmartPrime, the main topic of today’s interview. SmartPrime grew out of a collaboration with its lead inventor Dr. Ryan Yates, who had a special interest in the metabolism of polyunsaturated fatty acids (PUFAs) and is author of a study published on SmartPrime’s constituents. (10:02) – An overview of different fatty acid lengths, and the characteristics of each. (11:38) – Longer-chain PUFAs are typically found in cold-water fish or other marine organisms, like algae. This category includes the famous EPA/DHA combination that most consumers of fish oil supplements will be familiar with. (12:06) – Characteristics of PUFAs: the more unsaturated a fat, the more prone it is to oxidation, but also the more powerful it is as a signaling agent in the body. (12:47) – Discussion of AI and how it relates to nutritional research. In the opinion of Dr. Lopez, AI is not of much inherent use – AI models and algorithms need to be in the hands of competent researchers who understand the regulatory environment and the current state of nutritional research. (14:25) – Having access to the Oakridge National Laboratory’s AI tools was a “powerful opportunity&r… Read more on the PricePlow Blog

https://blog.priceplow.com/podcast/ben-hartman-2-morphogen-nutrition-063 Nearly two years after his introductory podcast in Episode #033 titled The Rise of Morphogen Nutrition, Ben Hartman re-joins the PricePlow Podcast to talk about his major re-launch and re-brand! We talk about the major changes since the last episode, dig further into the history of the brand, and show some of these interesting and semi-controversial labels below in our show notes. If you’re interested in trying ten grams of L-tyrosine in a pre-workout supplement, then we have a treat for you! Ben Hartman #2 on PricePlow https://www.youtube.com/watch?v=36IQteIo7Nk Morphogen has a tighter look! Ben is a big picture conceptualist who launched Morphogen on a desire to go all-in on formulas. He did that, but never went hard on label designs. With this next generation of formulas, that all changes, and it starts with the incredibly unique ALPHAGEN pre-workout supplement: With ten grams of L-tyrosine, this one is definitely going to hit harder. But how will it feel? Only one way to find out!! Ben also explains why he used citrulline malate when most are using L-citrulline. We also get into MORPHOCALM, which has a huge (and expensive) dose of phosphatidylserine combined with RhodioPrime 6X, a high-salidroside form of Rhodiola: Excellent conversation from a very like-minded individual who has an extreme amount of talent!! These show notes were posted at https://blog.priceplow.com/podcast/ben-hartman-2-morphogen-nutrition-063

https://blog.priceplow.com/podcast/dr-cameron-sepah-maximus-062 On February 2, 2022, we hosted Dr. Cameron Sepah of Maximus on the PricePlow Podcast to talk about male hormones and self improvement. This was an incredible episode covering a wide variety of health-based topics, and everyone is sure to come away with some new knowledge. Meet Dr. Cameron Sepah Cam, as we call him, competed as a track athlete. is a clinical psychologist, with a fellowship training in behavioral medicine, working at the intersection of psychology and medicine. He competed as a collegiate track athlete, racing in mid-distance to distance events. After his academic training (specializing in psychoneuroendocrinology amongst other fields) and publishing of several papers, he created Omada Health, an online weight loss program. All in all, he’s a clinician-scientist who’s treated people for over a decade. In addition, he’s an assistant clinical professor of psychiatry at the UCSF School of Medicine. Maximus: Mind, Body, and Masculinity Cam recently founded Maximus, a consumer telemedicine company for men’s health and hormone optimization. Using at-home blood testing and online coaching, Maximus has put together the King Protocol, which is a clinically-validated process to safely increase testosterone and vitality in men – even healthy and young men. This is not testosterone replacement therapy — it’s testosterone restoration. Prepare to learn about enclomiphene citrate Jumping right to hormone optimization, Maximus utilizes enclomiphene citrate — the isomer from clomid that’s safer and more useful in men — to meaningfully boost testosterone levels anywhere from 1.5x to 2.5x. Combined with group health coaching for nutrition, exercise, sleep, and focus, alongside some adjunct supplements, Maximus is changing men’s lives at an astonishing rate. The full show notes with timestamps are covered below – and we have a separate article detailing enclomiphene citrate. https://www.youtube.com/watch?v=M35bIYvPLwA Our Discussion with Dr. Cameron Sepah of Maximus (0:45) – Dr. Cam’s Introduction (2:50) – A couple of Dr. Cam’s legendary Twitter threads: (3:50) – Dr. Cam’s Background in medicine and psychiatry (4:45) – The problem: Human testosterone and sperm levels are tanking (5:45) – Body fat is one culprit… but not the only one (6:45) – Endocrine-disrupting chemicals (7:45) – It’s happening to dogs too! (9:20) – “We essentially have a hormonal handicap these days – and it’s the public health tragedy that no one’s talking about” (9:45) – Mike: polyester clothing and synthetic fabrics are a vastly underrated endocrine disruptor (10:15) – ACTION Plan – Where do we begin? (14:40) – The pareto principle – 20% of your efforts produce 80% of your results. (15:15) – DUMP THE PROCESSED SEED OILS / VEGETABLE OILS! (18:00) – Note that age-related testosterone decline is not necessarily inevitable. (20:00) – How do we “fight fire with fire”? Can supplements help? Not much… (22:00) – Going to need to go the pharmaceutical route (23:05) – Testosterone replacement therapy (TRT… Read more on the PricePlow Blog

https://blog.priceplow.com/podcast/2021-supplement-awards Better late than never, it’s time to publish our 2021 Supplement Awards. Mike and Ben sat down to review 2021 at large, and then doled out a smaller batch of awards — all brand-based — compared to what we did for 2020’s year-end awards. In general, 2021 was a continuation of 2020, but with some added wrinkles due to the ongoing supply chain issues. The brands that came ready to deal in 2020 were the same ones that kept momentum in 2021. In addition, given the supply chain situation, this was not a great time to start a new brand, and few new ones were started – but one is definitely on our radar as a brand to watch in 2022. Finally, we have a new award that we’ll continue to award in the future: MVP of the year! This will go to a person who contributed incredible talents to the industry, beyond what any single brand or product accomplished. This is posted as Episode #061 on the PricePlow Podcast. Video and audio versions are below, with the details after that: https://www.youtube.com/watch?v=3LTqArSYgnM There are five awards: Best Supplement Innovator of the 2021 This year’s innovation of the year goes to Glaxon, hands down. Going through our Glaxon News page, you can see the numerous product releases, but also consider the new ingredients they brought to market too: BioNMN (in NAD+ Synergy) PeptiStrong GG-Gold (both in Glaxon Anomaly) NeoShield (in Protos Whey) Care4You ioCollagen DracobelleNu (both in Wonder Collagen) Pep2dia (in Xerion) MyoSeq and MyoSeq Vegan (in Xeno Amino and Protos Vegan) Axovit Sichuan Peppercorn (in Slyce) These products are all innovative due to these ingredients and beyond. We discuss specifics behind Wonder Collagen, Protos Whey, Goon Mode, Neuro 365 and more. Note that the above list is not all-inclusive – there are even more new ingredients in those formulas! Looking forward, Glaxon is partnering heavily with GNC, who’s making major moves to push innovation forward. Since seeing Beyond Raw, we’ve become quite bullish on GNC, and are bullish on this partnership as well. More coverage to come on that in 2022 – but for 2021, the innovator is hands down Glaxon. Further details can be learned in Podcast Episode #057: with Glaxon’s CEO Michael Bischoff and chief science officer / formulator Joey Savage. 2021 MVP of the Year During Podcast #057 linked above, Mike joked that his “brand of the year” was actually a person — a man whose products were … Read more on the PricePlow Blog