#091: Chris Waldrum #3 - Rebranding Nutrex Research for the Future

Apr 15, 2023

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https://blog.priceplow.com/podcast/chris-waldrum-nutrex-research-091

A lot has changed since we last talked to Chris Waldrum, who graced us with his presence in the legendary Episode #69 on the PricePlow Podcast. This time around, he’s recently begun managing the new direction of the brand at Nutrex Research (named the “Nutrex Rebirth“), so we brought him on to talk about the transition from his sale of Inspired Nutraceuticals and on to Nutrex’s rebrand coming this year.

We’ve long had a great relationship with Nutrex, spanning back to a trip we took in 2018 where we met the leadership team. Five years later, we’re still big fans of products like the Gummy Bear flavor of Outlift, still a house favorite flavor, and IsoFit is one of the most incredible isolates on the market – and more people need to know about it.

That is Chris’ job – to retell the Nutrex story to the next generation of athletes, and remind them how a major brand with serious international power can still throw its weight around in America. The first product to rebrand is Outlift Amped, so that’s what you can look forward to first. You can watch on YouTube below or listen on any number of podcast apps:

Video: Chris Waldrum Heads up the 2023 Nutrex Research Rebrand

https://www.youtube.com/watch?v=lOTV7-ZozhU

Show Notes: Chris Waldrum Leads the Nutrex Research 2023 Rebrand

(0:00) – Re-Introductions
(1:20) – The Beginning of Inspired Nutraceuticals
(5:00) – DVST8 and the Takeover
(7:50) – How did moving away from Inspired transpire?
(11:20) – What’s next for Chris?
(14:10) – Nutrex going forward…
(16:45) – Chris and his design/consultancy work
(21:52) – Who is Nutrex Research?
(31:22) – What are the plans for formulas changing or will they stay the same?
(36:01) – Compliance when working for a big company who distributes globally
(43:25) – What is the plan for lower-income international markets?
(51:04) – Formulating products with synergism
(55:31) – Will we see transparency in terms of manufacturing?
(1:00:01) – How important is transparency in building a brand?
(1:08:09) – What is going to happen with Lipo-6?
(1:16:34) – How does your mindshift change from being at a smaller brand like Inspired to a huge brand like Nutrex?
(1:19:20) – What do you think the hardest part of working at a big brand will be?
(1:21:03) – What type of athletes are Nutrex looking to bring on?
(1:29:03) – Changing the thought process of the human race
(1:36:03) – Issues within the industry
(1:44:01) – Are you using AI for anything business wise currently?

As always, an incredible time with Chris!

Follow Chris and Nutrex Research

Chris Waldrum on Instagram: @ChrisWaldrum
Nutrex Research on Instagram: @NutrexResearch

And as always…