The PricePlow Podcast

On Episode #173 of the PricePlow Podcast, Mike and Ben dive deep into the world’s most researched supplement with Mirko Holzmüller and Stefan Schweyer from Creapure, the premium creatine monohydrate brand manufactured by AlzChem in Germany. This comprehensive conversation explores everything from the unique German manufacturing process that delivers 99.99% purity to the expanding research showing creatine’s benefits far beyond athletic performance. As creatine experiences a renaissance with growing interest from women, elderly populations, and health-conscious consumers, Mirko and Stefan provide insider insights into what sets Creapure apart from generic alternatives. From the coal-and-lime production process in Bavaria to the rigorous testing protocols that ensure every batch meets pharmaceutical-grade standards, this episode reveals why leading brands like Nutristat choose Creapure as their exclusive creatine source. The discussion covers optimal dosing strategies, debunks common myths about loading phases, and explores emerging research on post-viral fatigue, cognitive function, and healthy aging. Whether you’re a supplement industry professional or someone curious about creatine’s expanding applications, this conversation offers unprecedented access to the science and manufacturing expertise behind the world’s most trusted creatine brand. https://blog.priceplow.com/podcast/creapure-173 Video: Inside Creapure – The Science of Premium Creatine Manufacturing https://www.youtube.com/watch?v=rJe2nesRtkw Detailed Show Notes: Creapure’s Manufacturing Excellence and Scientific Leadership (0:00) – Introduction: Meeting the Creapure Team (5:00) – AlzChem’s Foundation: More Than Just Creatine (10:00) – Creatine Fundamentals: Energy Currency for Body and Brain (15:00) – Personal Dosing Strategies: Beyond the Standard Five Grams (20:00) – Understanding Creatine’s Unique Energy Profile (25:00) – Manufacturing Excellence: The German Advantage (30:00) – Purity Standards: 99.99% Excellence (35:00) – Quality Control and Contamination Prevention (40:00) – Market Trends and Consumer Education (45:00) – Research Partnerships and Scientific Leadership (50:00) – Creatine Forms and Research Evidence (55:00) – Practical Use and Dosing Strategies (60:00) – Product Forms and Delivery Methods (65:00) – Quality Assurance and Brand Protection (70:00) – Regulatory Compliance and Health Claims (75:00) – Future Directions and Consumer Access Where to Follow Creapure and Learn More Creapure Website: Creapure.com Instagram: @Creapure Email: info@creapure.com Mirko Holzmüller: LinkedIn Stefan Schweyer: LinkedIn Educational Resources: Creapure Manufacturing Process AlzChem Company Overview … Read more on the PricePlow Blog

On Episode #172 of the PricePlow Podcast, recorded at the 2025 GNC Global Conference, Mike and Ben sit down with Eric Morato of Sports Nutrition Distributors (SND) and Jack Sehgal of Nutralabz to explore the complex world of Latin American supplement distribution. This conversation provides an insider’s look at one of the most promising yet challenging international markets for supplement brands. Eric, with over 15 years of experience in Latin American distribution, shares the realities of expanding into a region comprising 32 different countries, each with unique regulatory requirements, cultural preferences, and market dynamics. From his Miami-based operation, SND has become the bridge between American supplement brands and Latin American consumers, representing major names like Glanbia, Iovate, Dymatize, and Premier Protein. The discussion reveals how Basic Supplements has successfully entered 17 Latin American countries through SND’s expertise, demonstrating the power of strategic international partnerships. This episode builds on our previous conversations with Jack, including Episode #156 with Marc Curcio on Basic Supplements’ founding and Episode #160 with Chuck Zhang on Chinese markets, providing a comprehensive view of international supplement distribution strategies. https://blog.priceplow.com/podcast/latin-america-supplements-snd-172 Video: Latin American Distribution Strategies with SND and Nutralabz https://www.youtube.com/watch?v=zS1mpW7qeCU Detailed Show Notes: Breaking Into Latin American Markets (0:00) – Introductions: Meeting the Latin America Expert (2:15) – The Registration Challenge: Why Ingredients Matter First (4:15) – The SND Advantage: Established Relationships and Legal Compliance (6:15) – Manufacturing and Quality: The American Advantage (8:00) – Price Sensitivity and Market Dynamics (10:00) – Brand Prestige and Consumer Psychology (12:00) – The Loyalty Factor and Long-Term Partnerships (14:15) – WhatsApp Commerce and Digital Distribution (16:00) – Educational Investment and Market Development (17:30) – Flavor Adaptation and Cultural Preferences (19:00) – Partnership Execution and Market Support (21:00) – Labeling and Brand Presentation (23:00) – International Market Visits and Relationship Building (24:00) – Digital Commerce and Technology Adoption (25:00) – Wellness Trends and Market Evolution (27:00) – Regulatory Challenges and Caffeine Restrictions (29:00) – Market Development Patience and Long-Term Strategy (30:45) – Innovation and Product Development Cycles (32:00) – Growth Trajectory and Market Expansion Where to Follow SND and Learn More Sports Nutrition Distributors: Website SND Global: Facebook Contact: WhatsApp 305-748-3776 Jack Sehgal: LinkedIn Related Episodes: …<… Read more on the PricePlow Blog

In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural’s Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Natural has become a leader in standardized botanical extracts, particularly with their groundbreaking Shoden ashwagandha and industry-standard BCM-95 turmeric. Shoden: The Experiential Ashwagandha with Withanolide Glycosides The discussion spans from the fundamental challenges of botanical standardization to the cutting-edge science behind withanolide glycosides and enhanced bioavailability. With over 95 clinical studies on BCM-95 and multiple international trials on Shoden, Arjuna Natural demonstrates how rigorous science and innovative extraction methods can transform traditional botanicals into precise, effective ingredients. At the end, the team also previews exciting future developments, including women’s health research and their upcoming OkraVive ingredient for mitochondrial support. https://blog.priceplow.com/podcast/arjuna-naturals-shoden-ashwagandha-171 Video: Inside Arjuna Natural’s Botanical Innovation https://www.youtube.com/watch?v=QIXZjS0RC1A Detailed Show Notes: The Science Behind Standardized Botanicals (0:00) – Introduction: Welcome to Arjuna Natural (1:45) – The Evolution of Botanical Extracts (4:00) – Ashwagandha Market Evolution and Consumer Education (8:15) – Introducing Shoden: The Science Behind the Name (12:00) – Glycosides vs. Aglycones: The Bioavailability Revolution (17:15) – Pharmacokinetic Studies: Head-to-Head Comparisons (21:30) – International Clinical Research Strategy (27:45) – Women’s Health Focus and Hormonal Research (33:15) – Dosage Evolution: From High to Low (38:00) – Safety Profile and Addressing Liver Toxicity Concerns (43:30) – Introducing Shoden-R: Root-Only Innovation (47:45) – BCM-95: The Gold Standard in Turmeric (52:00) – Generic vs. Branded Botanicals: Quality Considerations (56:15) – Future Innovation: OkraVive and Mitochondrial Health (1:00:30) – Applications and Market Opportunities (1:04:00) – Trade Shows and Industry Engagement Where to Follow Arjuna Natural Nipen Lavingia: LinkedIn Bennito Russo: LinkedIn Keely Johnson: LinkedIn Arjuna Natural: Website, LinkedIn, and @arjuna_natural on Instagram Follow Arjuna Natural on PricePlow: PricePlow.com/arjuna-natural Key articles: Ashwagandha Evolution: Shoden and the Rise of Glycoside-Enhanced Extracts … … Read more on the PricePlow Blog

On Episode #170 of the PricePlow Podcast, we had the opportunity to sit down with GNC CEO Michael Costello at the 2025 GNC Global Conference in Orlando, Florida, for an eye-opening conversation that reveals why this supplement-using industry leader truly is “one of us”. Michael’s journey from a volleyball-playing creatine customer in the 1990s to chemical engineer at Clorox to CEO of America’s most iconic supplement retailer represents one of the most authentic leadership stories we’ve encountered. The GNC CEO Who Takes Creatine and Understands GLP-1 This episode, part of our ongoing four-part podcast series that began with Episode #169 featuring Jack Sehgal and Ben Benedict of Nutralabz, showcases how Michael’s consumer-first philosophy and science-driven approach are transforming GNC’s relationship with both franchisees and customers. From his early days buying “suspect” creatine when people thought it might be “steroids” to his current mission of refocusing GNC on consumer needs, Michael’s story demonstrates the power of authentic leadership rooted in genuine industry passion. The conversation explores GNC’s unique franchise-corporate hybrid model, the strategic positioning around GLP-1 medications, and Michael’s vision for making GNC the trusted destination for personalized supplement guidance. His insights into ingredient trends, consumer education, and the critical importance of knowledgeable staff reveal why GNC remains essential in an increasingly crowded marketplace. https://blog.priceplow.com/podcast/gnc-ceo-michael-costello-170 Video: GNC CEO Michael Costello Shares His Consumer-First Vision https://www.youtube.com/watch?v=rU1j_OaTGJ4 Detailed Show Notes: Michael Costello’s Mission to Refocus GNC (0:00) – Introduction: Meeting GNC’s CEO at Global Conference (1:00) – GNC’s Unique Franchise-Corporate Hybrid Model (4:15) – Personal Journey: From Volleyball Courts to Corporate Leadership (8:00) – Professional Evolution: From Clorox to GNC (10:15) – The GNC Turnaround Strategy: Refocusing on Consumers (12:00) – The Power of Personalized Guidance vs. Big Box Retail (13:45) – Strategic Positioning Around GLP-1 Medications (16:45) – Ingredient Trends and Science-Based Decision Making (18:15) – Daily Routine and Leadership Philosophy (19:45) – Healing the Corporate-Franchise Relationship (21:30) – The Global Convention Philosophy (22:00) – Future Vision and Call to Action: Give GNC Another Chance Where to Follow Michael Costello and GNC Michael Costello: LinkedIn GNC: Website Related Episodes: Jack Sehgal & Ben Benedict – Nutralabz Story – Episode #169 Jose Antonio – ISSN & Creatine History – Episode #137 Thank you to Michael for sharing his remarkable journey and vision for GNC’s future. His combination of personal supplement experience, scientific background, and consumer-focused leadership provides a blueprint for retail success in the modern supplement in… Read more on the PricePlow Blog

In Episode #169 of the PricePlow Podcast, Mike and Ben sit down with industry veterans Jack Sehgal and Ben Benedict at the 2025 GNC Global Conference to explore the remarkable journey behind Nutralabz and its two breakthrough brands: Basic Supplements and GR8 Lifestyle. This conversation reveals the strategic thinking, authentic partnerships, and “daily driver” philosophy that have rapidly transformed these concepts into successful retail brands. Jack, CEO of Nutralabz and the manufacturing powerhouse behind both brands, shares his evolution from behind-the-scenes manufacturer to brand storyteller, while Ben Benedict brings his extensive GNC franchise background and sales expertise as the newly appointed Chief Revenue Officer. Together, they’ve created what they call a “brand house” – a strategic approach to developing multiple brands that serve different consumer needs without competing against each other. The discussion dives deep into the revolutionary “daily driver” concept that sparked Basic Supplements, the premium lifestyle positioning of GR8, and the unique eight-ingredient formula constraint that has become central to their product development philosophy. From the authentic friendship forged over a Ruth’s Chris dinner to the community-over-competition mentality that’s reshaping industry relationships, this episode offers rare insights into modern supplement brand building and the power of strategic partnerships. https://blog.priceplow.com/podcast/jack-sehgal-ben-benedict-nutralabz-gr8-gnc-169 Video: Jack Sehgal & Ben Benedict Share the Nutralabz Story https://www.youtube.com/watch?v=K1gmJdhIJsQ Detailed Show Notes: Building the Nutralabz Brand House (0:00) – Introductions: From Buffalo to GNC Global Conference (0:45) – Ben Benedict’s Journey: From Sneaker Sales to Supplement Industry Leadership (4:10) – The Jack and Ben Partnership: Two Years from Concept to Reality (5:50) – Jack’s Evolution: From Behind-the-Scenes to Brand Storyteller (8:30) – The Daily Driver Revolution: Addressing Market Overcomplexity (10:30) – Basic Supplements Philosophy: Transparency and Simplicity (14:00) – GR8 Lifestyle: Premium Performance for Modern Lifestyles (18:30) – The Eight-Ingredient Constraint: Innovation Through Limitation (22:30) – Community Over Competition: Reshaping Industry Relationships (25:00) – Manufacturing Excellence and Brand Differentiation (29:30) – Real-World Retail Success: Consumer and Retailer Feedback (34:00) – PricePlow’s Product Development Partnership (38:00) – International Success and Growth Strategy (40:30) – The Brand House Vision: Future Expansion Plans (43:30) – Lessons Learned and Strategic Focus (47:00) – Industry Evolution and Future Outlook Where to Follow and Learn More Jack Sehgal: LinkedIn Ben Benedict: LinkedIn Basic Supplements: Learn about Basic Supplements on PricePlow … … Read more on the PricePlow Blog

In this episode of the PricePlow Podcast, we welcome TJ Dillashaw, two-time UFC Bantamweight champion turned supplement entrepreneur, to discuss his journey from elite fighter to founder of Wild Society Nutrition. This fascinating conversation explores how TJ’s decades of competition experience, combined with hard-learned lessons about supplement quality and industry practices, led him to create a brand focused on clean, effective products for athletes and health-conscious consumers alike. TJ shares his evolution from someone who “didn’t really care” about supplementation early in his career to becoming deeply knowledgeable about nutrition and ingredient quality. His frustrations with taking products he wouldn’t personally use, despite being sponsored by major brands, ultimately drove him to create Wild Society with a focus on natural flavoring, natural sweeteners, and third-party testing through Informed Sport certification. The discussion reveals a fighter’s mentality applied to business, emphasizing transparency, quality over margins, and building products that can “outlive” their founder. Subscribe to the PricePlow Podcast for more conversations with industry innovators who are reshaping the supplement landscape through science, quality, and authentic purpose! https://blog.priceplow.com/podcast/tj-dillashaw-168 Video: TJ Dillashaw Discusses Wild Society and Fighter-to-Founder Journey https://www.youtube.com/watch?v=Sc7jThXfLZI Detailed Show Notes: From UFC Champion to Supplement Innovator (0:00) – Introduction: Welcome TJ Dillashaw (3:00) – The Garage Education: Learning Beyond the Classroom (6:00) – From Sponsored Athlete to Brand Creator (8:00) – Informed Sport Certification: Doing It Right from Day One (11:00) – Product Development: Creating What He Wished He Had (14:00) – The Clear Whey Revolution (16:00) – The Business Partnership Evolution (19:00) – Natural Market Strategy: Building for Sprouts and Beyond (22:00) – Demographic Understanding and Market Expansion (25:00) – The Self-Worth Journey and Entrepreneurial Purpose (28:00) – The Longevity Protein: Innovation with Heart (30:00) – Family Legacy and Personal Stories (32:00) – Wrestling Origins, Athletic Foundation, and Mental Toughness (34:00) – Flow State and Peak Performance (37:00) – Training Evolution and Current Routine (38:00) – Manufacturing Transparency with Actus Nutrition (40:00) – Women’s Health and Supplement Science (43:30) – Recovery Protocols and Infrastructure (47:00) – Energy Drinks and Market Positioning (50:00) – Caveman Eats: The Unexpected Hero Product and Supply Chain Challenges (53:00) – Future Vision and Brand Building Where to Follow and Learn More Wild Society Nutrition: wildsocietynutrition.com Wild Society Nutrition on PricePlow Instagram: @wildsocietynutrition TJ Dillashaw: @tjdillashaw Retail Locations: Sprouts Farmers Market, Vitamin Shoppe, GNC Caveman Eats: Currently available at Sprouts Farmers Mark… Read more on the PricePlow Blog

In Episode #167 of the PricePlow Podcast, Mike and Ben welcome Laura Katz, founder and CEO of Helaina, for an in-depth exploration of human-identical lactoferrin technology and the revolutionary effera™ ingredient. This fascinating conversation traces Laura’s journey from discovering the black market for breast milk to developing precision fermentation technology that creates bioactive proteins identical to those found in human milk. From Black Market Discovery to Biotechnology Breakthrough: The Helaina Story Laura, a food scientist by training, shares the unexpected inspiration behind Helaina – a 2015 podcast about people purchasing breast milk from strangers on the internet. This revelation led her to recognize that bodybuilders, athletes, cancer patients, and parents were all seeking the same thing: access to the bioactive proteins found exclusively in human milk. Rather than accepting this dangerous black market solution, Laura set out to replicate these components using precision fermentation technology. Six years later, Helaina has launched effera™, the world’s first commercially available human-identical lactoferrin ingredient produced through yeast fermentation. Unlike bovine lactoferrin extracted from cow’s milk, effera™ is recognized by the human body as “self,” demonstrating superior bioavailability, reduced immunogenicity, and enhanced efficacy across multiple health applications from women’s health to athletic performance. The discussion reveals compelling clinical data showing that participants taking bovine lactoferrin developed antibodies against the protein, while those taking effera™ showed no immune response – a critical finding that validates the “human proteins for humans” hypothesis. Mike also shares his personal experience using lactoferrin to help manage dangerously high ferritin levels, providing real-world context for the ingredient’s iron-regulating capabilities. Subscribe to the PricePlow Podcast for more conversations with pioneering entrepreneurs and scientists who are reshaping the supplement industry! https://blog.priceplow.com/podcast/laura-katz-effera-lactoferrin-167 Video: Laura Katz Explains Human-Identical Lactoferrin Technology https://www.youtube.com/watch?v=S7hEQcAeRFg Detailed Show Notes: The Science and Business of Human Bioactive Proteins (0:00) – Introduction: Meeting the Founder Who’s Replicating Human Milk (3:00) – The Black Market Discovery That Started Everything (5:45) – Building a Biotech Company in 2019/2020 Through Cold Emails (8:45) – Why Existing Lactoferrin Wasn’t Good Enough (12:00) – What about Colostrum? The First Milk’s Unique Properties (14:45) – Lactoferrin Deep Dive: The Iron-Binding Miracle Molecule (17:45) – The Declining Lactoferrin Phenomenon and Supplementation Benefits (21:00) – effera™: Creating Human-Identical Lactoferrin Through Precision Fermentation (23:45) – Clinical Proof: Why Human Beats Bovine (27:00) – The Iron Regulation Mechanism: More Than Just Binding (29:45) – Women’s Health Applications: Pregnancy and Menopause Opportunities (33:00) – The Prenatal Vitamin Revolution: An Untapped Market (37:45) – Athletic Applications: Beyond Ir… Read more on the PricePlow Blog

In episode #166 of the PricePlow Podcast, Mike and Ben welcome Ed Dosz, VP of Science Innovation at NutriScience Innovations, to discuss MalTor, a groundbreaking ingredient that combines taurine and L-malic acid in a patent-pending complex. With his Ph.D. in food science and extensive background at NOW Foods, Ed brings deep scientific expertise to the conversation about this novel recovery-enhancing and mitochondria-supporting ingredient. Ed Dosz & NutriScience’s MalTor: Revolutionizing Recovery Through Mitochondrial Support The discussion explores MalTor’s development journey from initial concept to clinical validation, highlighting how this uniquely-complexed ingredient improves upon the individual benefits of taurine and L-malic acid. Ed explains the rigorous research process behind MalTor, including preclinical nematode studies and human clinical research conducted by Dr. Jose Antonio showing significant benefits for muscle recovery and pain threshold management after intense exercise. Beyond recovery applications, the conversation ventures into MalTor’s potential for healthy aging, sports nutrition formulations, and synergistic combinations with other ingredients like citrulline. The episode also features an enlightening tangent into Ed’s background as the “Broccoli Guy,” where he shares fascinating insights about sulforaphane and optimal cooking methods to preserve broccoli’s bioactive compounds. Subscribe to the PricePlow Podcast for more conversations with industry insiders on breakthrough ingredients and the science behind effective supplementation! https://blog.priceplow.com/podcast/nutriscience-maltor-ed-dosz-166 Video: Ed Dosz Explains NutriScience’s MalTor – Taurine & Malic Acid Complexed https://www.youtube.com/watch?v=jC7JzhKaEgA Detailed Show Notes: The Science Behind MalTor with Ed Dosz (0:00) – Introduction and Ed’s Scientific Background (4:15) – NutriScience Innovations: Company Overview and Philosophy (11:45) – The Development of MalTor: From Concept to Finished Ingredient (19:00) – The Scientific Rationale Behind MalTor (24:30) – Research Methods: From Nematodes to Human Studies (33:40) – Human Clinical Research on MalTor (38:00) – Recovery Applications and Mechanisms (42:00) – Formulation Applications and Synergies (44:15) – Additional Product Formats and Applications (48:45) – Healthy Aging Applications for MalTor (53:00) – Additional Ingredient Combinations for Healthy Aging (55:00) – The “Broccoli Guy”: Ed’s Research on Sulforaphane (1:04:00) – Closing Thoughts and Contact Information Where to Find Ed Dosz and Learn More About MalTor NutriScience Innovations: NutriScienceUSA.com (track news on PricePlow.com/nutriscience NutriScience on LinkedIn: LinkedIn.com/company/nutriscience-innovations-llc/ Ed Dosz on LinkedIn: LinkedIn.com/in/edward-dosz/ MalTor Breakdown Article: blog.priceplow.com/supplement-ingredients/maltor Thank you to Ed for jo… Read more on the PricePlow Blog

In Episode #165 of the PricePlow Podcast, Mike and Ben welcome Cody Flynn of OmniActive Health Technologies to discuss the company’s impressive botanical ingredient portfolio and manufacturing processes. Recorded at Natural Products Expo West 2025, this enlightening conversation covers OmniActive’s journey from its roots in the spice trade to becoming a leader in standardized botanical extracts for both the dietary supplement and sports nutrition industries. From Marigold Fields to Dopamine Boosters: Inside OmniActive’s Botanical Empire Cody, Business Development Manager for OmniActive, shares his journey through the supplement industry and his experiences visiting OmniActive’s extensive agricultural operations in India, where they partner with over 10,000 local farmers. The discussion explores the company’s vertically integrated approach – from their 14-acre seed research facility near Bangalore where they develop hybridized botanical seeds, to their sustainable manufacturing plants powered by steam energy. An Introduction to enXtra (Alpinia Galanga Extract) The conversation dives deep into signature ingredients like enXtra (alpinia galanga extract), examining its mechanism of action through dopamine pathways and real-world application as a caffeine companion or alternative for sustained focus without sleep disruption. Beyond their flagship ingredients Lutemax and enXtra, Mike, Ben, and Cody discuss OmniActive’s evolution from solid dose formats into powders and beverages, addressing flavor challenges with botanical extracts and exploring innovative delivery systems like freeze-dried fruit applications. The episode also reveals upcoming innovations in women’s health ingredients and new clinical research set to be unveiled at Supply Side West. For anyone interested in botanical ingredients, sustainable manufacturing, or the science behind cognitive enhancers, this episode offers a fascinating glimpse into one of the industry’s most innovative ingredient suppliers. https://blog.priceplow.com/podcast/omniactive-botanical-innovations-165 Video: Learn about OmniActive Health with Cody Flynn https://www.youtube.com/watch?v=eTKSF2QQNnE Detailed Show Notes: OmniActive’s Botanical Innovations (0:00) – Introductions (2:15) – OmniActive’s Transition from Solid Dose to Sports Nutrition (4:15) – Application Science: The Challenge of Botanical Flavoring (7:40) – Agricultural Roots: OmniActive’s Farming Heritage (10:35) – Seed Research and Botanical Standardization (14:25) – Vertical Integration: From Farm to Finished Ingredient (16:45) – Sustainable Manufacturing: The Steam-Powered Plant (18:30) – enXtra: Mechanism and Benefits (22:15) – Sleep-Friendly Focus: enXtra’s Versatility (25:00) – Portfolio Expansion: The Innovate Acquisition (26:30) – Sleeproot: Concentrated Valerian for Recovery (30:00) – Clinical Validation: Sleep Research (31:00) – Personal Background: Wrestling and Fitness (33:15) – From Athlete to Model: Dymatize Connection (34:15) – Personal Supplement Regimen: enXtra Usage (36:10) – Caffeine and enXtra Timing Strategies (41:10) – Future Innovations: Women’s Health and Supply Side West (44:00) – Novel Delivery Systems: Freeze-Dried Applications Where to Follow and Lear… Read more on the PricePlow Blog

For Episode #164 of the PricePlow Podcast, Ben Kane sits down with Cassie Smith (Senior Editorial Content Director at SupplySide) and Josh Long (Associate Editorial Director at SupplySide Supplement Journal) for a dynamic discussion recorded live at SupplySide Connect New Jersey 2025. This wide-ranging conversation dives into the most pressing issues facing the supplement industry today, with particular focus on the regulatory uncertainty created by changing tariff policies, FDA oversight challenges, and the evolving landscape of GLP-1 related products and claims. The panel unpacks the complex implications of recent tariff changes on supplement ingredients from China, the ongoing evolution of FDA enforcement priorities under changing leadership, and the controversial marketing practices surrounding GLP-1 mimetics in the supplement space. Throughout the conversation, they highlight a critical need for industry unity, more nuanced discourse on regulatory matters, and a stronger focus on quality products that genuinely benefit consumers rather than minimal-effort “functional” products with questionable claims. Make sure to subscribe to the PricePlow Podcast and stay up to date with the latest supplement industry news, regulatory developments, and emerging trends that impact both businesses and consumers. https://blog.priceplow.com/podcast/supplyside-connect-new-jersey-2025-164 Video: Industry Trends & Regulatory Challenges at SupplySide Connect NJ 2025 https://www.youtube.com/watch?v=aMs-I_oH2JQ Detailed Show Notes: PricePlow Podcast with SupplySide Editorial Team (00:00) – Introductions and Welcome to New Jersey (02:00) – Tariffs: The Hot Topic Dominating Industry Conversations (05:00) – Supply Chain Shifts: Looking Beyond China (10:00) – FDA Oversight and Political Uncertainty (15:00) – The MAHA Movement and Political Divisiveness in Health Policy (20:00) – Mandatory Product Listing Debate (25:00) – GLP-1 Claims and Marketing Ethics (29:30) – Weight Loss Drug Support Products (34:30) – Peptides and Regulatory Gray Areas (39:30) – Media Coverage and Industry Reporting Priorities (44:30) – Functional Foods and Beverages: Beyond the Politics (49:30) – Economic Outlook and Consumer Spending (54:30) – Industry Unity and Positive Messaging Thank you to Cassie Smith and Josh Long for joining us on this episode of the PricePlow Podcast, and thanks to SupplySide Connect for hosting! Subscribe to the PricePlow Podcast on your favorite platform, and don’t forget to leave us a review!