#198: Nora Khaldi - The Nuritas AI-Powered Peptide Discovery Platform

Dec 30, 2025

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In Episode #198 of the PricePlow Podcast, we sit down with Nora Khaldi, founder and CEO of Nuritas, the groundbreaking company revolutionizing ingredient discovery through artificial intelligence and peptide science. Nora’s journey from pure mathematician and computer scientist to pioneering AI-driven nutrition innovation represents a fascinating intersection of technology and human health.

Most listeners know Nuritas from PeptiStrong, the natural anabolic peptide ingredient derived from fava beans that’s making waves in the sports nutrition industry. But there’s so much more to the Nuritas story. This episode explores how Nora, a mathematician, identified a fundamental problem in the supplement industry: an inability to create truly new ingredients to address rapidly evolving consumer health trends. Traditional ingredient development takes decades and costs hundreds of millions of dollars, making innovation nearly impossible for the nutrition sector.

Nora explains how Nuritas spent seven to eight years building proprietary AI technology called Magnifier, which integrates machine learning, proteomics, peptidomics, and molecular biology to identify bioactive peptides in nature. The conversation covers the company’s entire peptide portfolio, including PeptiSleep, PeptiYouth, PeptiControl, and the upcoming PeptiPump, along with the clinical science, regulatory challenges, and manufacturing processes behind each ingredient.

https://blog.priceplow.com/podcast/nora-khaldi-nuritas-198

Video: Nora Khaldi on AI-Powered Peptide Discovery

https://www.youtube.com/watch?v=TJ7Mmft2maA

Detailed Show Notes: From Mathematics to Peptide Innovation

(0:00) – Introduction: The Mathematician Who Revolutionized Peptide Discovery
(0:30) – The Innovation Gap in Supplement Ingredients
(2:30) – The Data Problem: Why AI Was Essential
(4:45) – Timeline and Technology Development: Before ChatGPT
(6:15) – Building Proprietary Data from Scratch
(8:45) – Beyond Efficacy: The Complete Ingredient Development Equation
(10:15) – What Is a Peptide? Understanding Nature’s Signaling Molecules
(12:00) – PeptiStrong: From Discovery to Market
(15:30) – Clinical Validation and Human Studies
(18:45) – Manufacturing and Extraction Processes
(22:00) – Regulatory Strategy and Patent Protection
(25:15) – PeptiSleep: Addressing the Sleep Crisis
(28:30) – PeptiSleep Mechanisms and Clinical Insights
(32:00) – PeptiYouth: Beauty from Within
(35:45) – PeptiProtect: Supporting Immune Function
(39:15) – PeptiControl: Glucose Management Innovation
(43:00) – The Future: PeptiPump and Beyond
(46:30) – The Role of Early Adopters and Market Education
(50:00) – Strength and Bone Density: Interconnected Health
(53:30) – From Ideation to Market: The Complete Journey
(57:15) – Supply Chain and Manufacturing Partners
(1:00:45) – Market Trends: Beauty, Sleep, and Metabolic Health
(1:04:15) – Holistic Health: The Future of Personalized Wellness
(1:08:00) – Consumer Education and Scientifi…