#094: Ryan Bucki - Fit Butters is Crushing the Nut Butter Competition

May 4, 2023

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https://blog.priceplow.com/podcast/ryan-bucki-fitbutters-094

Ryan Bucki, founder of Fit Butters and Fitness Informant, jumps on PricePlow to talk Fit Butters explosive growth, and what will happen to FI next.

Many of our followers are also longtime followers of Ryan’s, who, as a performing wrestler, serves as an incredible “Hype Man” in the sports nutrition industry. With his popular one-sip flavor reviews and long-running podcast, Ryan keeps the energy fun and high in the active nutrition and bodybuilding corners of the industry.

But in 2020, things began to change for Ryan, and he and his wife looked for alternate income sources. This is when they launched Fit Butters, a nut butter company that includes delicious protein powders to provide special flavoring to the butters, while adding inclusions to the top that the user can mix in.

It all leads to an incredible nut butter experience, and their success has taken the company to new heights, with Ryan getting into some major grocery chains. Ryan tells us about this success — and what the major time commitments mean for the future of Fitness Informant.

https://www.youtube.com/watch?v=2m_qHbO7ozM

Show Notes with Ryan Bucki: Fit Butters Crushes All Nut Butters, But What of Fitness Informant?

(0:00) – Kick off and Introductions
(3:30) – “Competitors” and different podcast platforms
(7:00) – Friendly disagreements.
(11:45) – 2020’s impact on FI and the genesis of Fit Butters
(15:30) – Starting a Nut Butter business.
(26:00) – Retail marketing for FitButters.
(31:15) – Limited edition product launches.
(33:45) – Working flavoring with Simpson Labs
(37:15) – Quality assurance in supplements.
(41:45) – Finding good employees
(1:03:15) – The importance of good hires
(1:07:45) – Technology and consumer needs
(1:16:45) – Authentic feedback for brands
(1:22:15) – The responsibility of influencers
(1:25:15) – Compliance
(1:29:30) – Fit Butters on the west coast?
(1:37:45) – Value of ingredients
(1:46:15) – What happened to creatine in Pre-Workouts?
(1:48:45) – Brands working together

Previous Episodes with Ryan’s Podcast

FI Episode 13: Mike and Shane (Stack3d) join Ryan
FI Episode 82: Ben joins Ryan

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Thanks for joining us Ryan, and good luck to you in your endeavors!