Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

In this episode of The Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento invites executive coach Roberta Cocco to discuss the transformative power of language and beliefs. Through her personal journey, including a career pivot and overcoming significant life challenges, Roberta highlights the need to reframe thoughts, set actionable agreements, and overcome limiting beliefs. Listeners will discover strategies for intentional living that bridge the gap between personal fulfillment and entrepreneurial success.ABOUT ROBERTAIn 2018, Roberta Cocco left a successful career as an international videographer; to learn the powerful principles of transformation and performance. Her first priority was to break through her own stories and create a life she loved.Mastering these principles she now lives a transformed life and has built a highly sought after coaching practice. As an executive coach, she works with elite professionals, anomalies, and high performers providing a distinct advantage that elevates their confidence and unlocks how to excel.LINKS & RESOURCESVisit Roberta’s WebsiteConnect with Roberta on LinkedIn

In today's episode we'll talk about the realities of the criticism that is often thrown our way at every stage of our entrepreneurial journey, and most importantly we'll discuss the mindset and perspective to embrace when it comes to identifying when criticism is unqualified versus when it's an opportunity for constructive advice to help us move forward.

Today's Action Saturday episode is all about the magic of setting 30, 60, 90-day goals—a balanced approach that aligns immediate action with visionary planning. Wave goodbye to the fluff and dial in on a three-month plan that's smart, focused, and, most importantly, actionable. 

Former tech journalist turned master storyteller, Ellis Hamburger, discusses the vital role of storytelling in business, emphasizing emotional connections with customers and internal team alignment. The conversation explores the power of authentic narratives over polished messaging, showcasing how relatability drives brand impact. Ellis's journey from journalism to storytelling offers insights for entrepreneurs looking to resonate deeply with audiences and create meaningful connections.

In this episode host Brian Lofrumento sits down with Bill Mueller, the CEO and co-founder of Start a Network. Together, they dive deep into the world of professional business networking, discussing the integration of social media into traditional networking, the importance of building relationships, and how to effectively manage networking groups. Join us as we explore the evolving landscape of networking and learn valuable strategies for building successful connections. This episode offers a wealth of knowledge for entrepreneurs and business professionals seeking to maximize their networking potential.ABOUT BILLBill Mueller is a serial entrepreneur who has always been drawn to risk and reward. About 10 years ago, he entered the real estate industry, where he worked for his son-in-law, a broker who emphasized the importance of networking. Mueller had been involved in the Chamber and taught martial arts for decades, and he credits the value of networking for leading him to success in various industries.LINKS & RESOURCES- Visit Start a Network’s website- Connect with Bill on LinkedIn

In today's episode host Brian Lofrumento sits down with Ted Goldwyn, principal owner of Ted Goldwyn Communications and founder of Success Story Studio. They delve into the power of long-form content in financial services marketing, the significance of client success stories, and the pivotal role of content in educating consumers and businesses. Ted shares valuable advice on identifying ideal clients and leveraging content for business growth, while Brian highlights the importance of strategy in content creation. They also explore the impact of video and written content, the potential influence of AI in content creation, and unique strengths within the financial services industry. If you're looking for actionable strategies and powerful insights to elevate your content marketing and business growth, this is an episode you won't want to miss. Tune in as Brian and Ted uncover the secrets to success in content marketing and business development.ABOUT TEDTed Goldwyn is the principal owner of Ted Goldwyn Communications, a marketing, communications, and research firm based in Western New York that develops long-form B2B content for major firms in the financial services industry. Ted is also the founder of Success Story Studio, a boutique marketing agency with a mission to produce compelling, well-written, turnkey short-form client success stories for small to midsize businesses and professional services firms. Previously, Ted spent two decades in financial services, serving in executive roles at Corning Credit Union and The Bank of New York. Ted holds a B.S. in Applied Economics & Management from Cornell University, and an MBA in Finance & International Business from New York University’s Stern School of Business.LINKS & RESOURCES- Connect with Ted on LinkedIn- Visit Success Story Studio’s Website- Find Success Story Studio on LinkedIn- Subscribe to Success Story Studio’s YouTube channel- Follow Success Story Studio on Facebook

In today's episode we'll talk about the realities of other people's situations and how our attitude and perception about them can give us the mindset and determination to dig in to our own journeys and obstacles.

In today's episode we'll talk about a SIMPLE yet ACTIONABLE thing you can do to tangibly move your business forward: get on a discovery call with someone (or a bunch of someones!) that you know would benefit from your product or service.

In today's episode host Brian Lofrumento sits down with Konstantin Popovic, the founder of Impact3P, a sustainability consultancy. Konstantin shares his inspiring journey from working in advertising to becoming a sustainability advocate, discussing pivotal moments that led him to establish his consultancy. The episode delves into the interconnectedness of people, planet, and profit as Konstantin explains how organizations can align their impact in these areas to join the sustainability revolution. With a focus on practical solutions and the business value of sustainability, Konstantin emphasizes the positive impact on the bottom line and offers insights into sustainability marketing. Throughout the episode, both speakers engage in a candid discussion about entrepreneurship, purpose, and the importance of making an impact beyond just making money.ABOUT KONSTANTINKonstantin Popovic is the Founder of Impact3P, a sustainability consultancy that ignites sustainability journeys for SMEs and drives sustainability cultures for bigger organizations. Over the last 30 years, KP (as he is widely known) has been solving business problems through creativity – for famous marketing agencies, clients big and small, and across 3 continents.In this last corporate role, KP discovered his passion for sustainability after winning the assignment for Singapore’s first climate awareness campaign. From that moment he knew he had to slowly switch gears. He upskilled, defined his mission as “making sustainability everybody’s business”, moved back to the US, and got to work.LINKS & RESOURCESVisit Impact3P’s WebsiteConnect with Konstantin on LinkedIn

In this episode, we sit down with Amanda Brem, founder of the Brem Method and former D-1 athlete turned personal trainer. Throughout our conversation, Amanda underscores the importance of aligning goals with core values, pushing past comfort zones, and sharing meaningful insights as an entrepreneur. She highlights her approach to teaching and business building, emphasizing the power of providing valuable free content and developing systems tailored to the needs of her clients and students. As Amanda shares her journey from resistance to embracing entrepreneurship, we delve into her set-it-and-forget-it philosophy for big goals, mental fitness support for students, and the synergy between good business decisions and positive bottom-line impact. ABOUT AMANDAAmanda Brem is the founder of The Brem Method. She is a former D1 athlete and personal trainer that, after scoring in the 97% percentile on her MCAT, realized she didn't actually want to go to medical school. Instead, she wanted to teach others while making med school more accessible to underserved students and those who struggle with test taking. She is also a huge science nerd, Harry Potter fan, and avid skier.LINKS & RESOURCES- Visit The Brem Method’s Website- Subscribe to The Brem Method’s YouTube channel- Connect with Amanda on LinkedIn