Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Brian Lofrumento
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Oct 21, 2024 • 37min

959: TRUE success in business, health, wealth, and LIFE w/ Maureen Considine

Can changing your mindset truly transform your business success? In this episode of the Wantrepreneur to Entrepreneur Podcast, we promise you'll discover the profound impact a positive attitude can have on your entrepreneurial journey. We're excited to host Maureen Considine, the dynamic founder and CEO of Finding Your Way Coaching, who shares her incredible story of turning a job loss into an opportunity to master sales, marketing, and coaching. Maureen's holistic approach integrates business success with personal well-being and health, making this episode a goldmine for anyone looking to grow both professionally and personally.Why do some business strategies fail while others thrive? Maureen helps us uncover the secret that lies in recognizing and altering repetitive patterns. She emphasizes the importance of collaboration, bold experimentation, and breaking free from self-imposed limitations like perfectionism. Maureen’s insights encourage us to think big and trust our intuition, especially in a rapidly changing world. By shifting from traditional SMART goals to a vision-oriented approach, you can tap into greater flexibility and creativity, setting the stage for transformative business outcomes.How can you balance growing your business without burning out? Maureen dives deep into the art of achieving work-life harmony by aligning your calendar with your core values and priorities. She also sheds light on blending business logistics with spiritual principles, advocating for a balance of strategy with trust and faith. From overcoming money-related mindset blocks to taking decisive action, Maureen’s coaching process is designed to provide you with the tools to succeed. Tune in for actionable advice and inspiration that will empower you on your entrepreneurial journey!ABOUT MAUREENMaureen Considine helps entrepreneurs, executives and other high performers to organize and grow their business so they can work less, create more™ of what they truly want such as money, time, freedom and joy. Maureen also helps them to heal and regain their health, even when nothing else has worked, whether they are nearby or far away, to create balance and to be in their true creativity.We use business strategy and mindset together, along with spiritual principles through private coaching and special curated events called Luxury Transformational Experiences for individuals and groups.LINKS & RESOURCESVisit Find Your Way Coaching’s WebsiteConnect with Maureen on LinkedIn
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Oct 20, 2024 • 23min

958: ONE THING LEADS TO ANOTHER (this is embarrassing from 23 year old me)

Taking that leap into full-time entrepreneurship presents both thrilling opportunities and unforeseen challenges. Picture my 23-year-old self, a mix of naivety and boldness, announcing the start of a journey with boundless ambition. Together with my business partner, we dared to carve out success in the world of search engine optimization and marketing. This episode is a testament to the unpredictable twists of entrepreneurial life and the courage it takes to embrace them. Reflecting on my journey, I talk candidly about the shift from conventional career paths to launching NewGen Consultants. Fueled by passion, early successes were marred by the reality of burnout and client management struggles. Yet, through introspection and experiences at transformative events like Camp Good Life Project and a Mindvalley event in Costa Rica, I discovered profound lessons. These soul-searching ventures reshaped my perspective, emphasizing the necessity of learning from failures and continually seeking personal fulfillment. This episode is an invitation to appreciate the essence of taking action and growing through entrepreneurial challenges.Success in entrepreneurship, much like life, is about adaptability and resilience. I shed light on how each step—whether a triumph or a setback—ushers in new opportunities. It's not about predicting every outcome but staying active and optimistic, layering successes, and moving through setbacks with faith in the journey. By maintaining an open mind and heart, you can harness the momentum during good times and navigate the challenges with unwavering persistence. Join me in exploring how these principles can guide both business endeavors and broader life experiences, encouraging a commitment to personal growth and adaptability.
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Oct 19, 2024 • 7min

957: ACTION SATURDAY (ask these questions re: social media w/ Lindsay Stockall)

Uncover the secrets to hiring the perfect social media manager with our expert guest, Lindsay Stockall. Known for her prowess in performance marketing, Lindsay joins us to share five essential questions every entrepreneur should ask when seeking a social media manager, whether it’s an individual or an agency. With her comprehensive marketing background and strategic insights, you’ll discover how to align expectations and distinguish between a manager and a strategist, ensuring your business's social media efforts are not only well-managed but strategically driven. Get ready to transform the way you approach social media management and elevate your business's digital presence.ABOUT LINDSAYLindsay Stockall is the founder and Creative Director of Stockall & Co. With more than a decade of marketing experience, Lindsay knows what it takes to transform businesses through targeted performance marketing strategies.Inspired by the vibrancy of the entrepreneurial community in her hometown in Nova Scotia, Lindsay launched Stockall & Co. to deliver an approach that marries partnership, expertise and experience to deliver results.LINKS & RESOURCESVisit Stockall & Company’s WebsiteFollow Stockall & Company on InstagramConnect with Lindsay on LinkedIn
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Oct 18, 2024 • 41min

956: Maximizing returns with PERFORMANCE MARKETING (and a strategy!) w/ Lindsay Stockall

Can performance marketing truly reshape your business? Join us as Lindsay Stockall, founder and creative director of Stockall & Co., demystifies performance marketing and shares her unique journey from PR and retail to managing marketing for a salon and spa, ultimately leading to her successful global agency. Lindsay’s insights will guide you through the intricacies of crafting a marketing strategy that aligns with key performance indicators (KPIs) and show you how to use platforms like Instagram and tools like ManyChat to not just engage but convert your audience. Whether you're just starting or looking to refine your strategy, Lindsay’s experience and practical advice will be invaluable.Get ready to uncover the secrets behind maximizing your marketing efforts with Meta Ads and other strategic tools. Lindsay breaks down the common misconceptions and highlights the importance of a well-rounded approach, emphasizing good offers, compelling copy, and effective follow-up sequences. Learn how to set up conversion tracking, understand the difference between ads managers and media buyers, and ensure a positive return on ad spend (ROAS). Discover how organic and paid strategies can complement each other, ensuring your marketing tactics are in perfect harmony with your business goals.Ever wondered how to set realistic advertising goals for your startup? Lindsay sheds light on identifying clear objectives before investing in paid ads and the significance of organic proof of concept. Understand the challenges small businesses face with PPC advertising and how to navigate them effectively. Lindsay's approach to maintaining a personal touch with clients and her emphasis on integrity and celebrating client successes will inspire you to build strong, genuine relationships in your entrepreneurial journey. Don’t miss out on these actionable strategies and the wisdom Lindsay brings from her extensive marketing background.ABOUT LINDSAYLindsay Stockall is the founder and Creative Director of Stockall & Co. With more than a decade of marketing experience, Lindsay knows what it takes to transform businesses through targeted performance marketing strategies.Inspired by the vibrancy of the entrepreneurial community in her hometown in Nova Scotia, Lindsay launched Stockall & Co. to deliver an approach that marries partnership, expertise and experience to deliver results.LINKS & RESOURCESVisit Stockall & Company’s WebsiteFollow Stockall & Company on InstagramConnect with Lindsay on LinkedIn
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Oct 16, 2024 • 47min

955: Strategies from Wall Street to Latin America to grow YOUR business with global talent w/ Aaron Segal

Can global talent be the key to unlocking your business's growth potential? Join us as we sit down with Aaron Segal, an accomplished entrepreneur with a remarkable 20-year career on Wall Street and in the hedge fund industry. Aaron shares his transformative journey from the high-stakes environment of financial markets to founding Ivy League Global Talent, a premier headhunter agency that connects US companies with top-tier remote talent from Latin America. Get ready to uncover the strategic insights and personal experiences that have shaped Aaron's innovative approach to business growth and efficient hiring.Explore the exciting opportunities presented by leveraging global talent, influenced by Aaron's admiration for Israel's post-military travel culture and the invaluable lessons from his Wall Street days. Through personal anecdotes and professional revelations, Aaron delves into the burgeoning educational renaissance in Latin America and the rising labor costs and skill shortages in the US. Learn how strategic offshore hiring can be a game-changer for businesses, offering a cost-effective solution to finding high-quality talent, and hear about the significant impacts of the remote work revolution accelerated by the pandemic.Discover the meticulous process behind Ivy League's robust recruitment strategy, from having a local presence in candidate-sourcing countries to building strong connections with universities and experienced recruiters. Aaron emphasizes the importance of trust and thorough background checks in remote hiring, providing a blueprint for businesses to seamlessly integrate top-tier talent from regions like Mexico and Argentina. This episode is packed with invaluable lessons on scaling businesses, innovative hiring practices, and making impactful decisions that drive sustainable growth. Tune in and transform your approach to building a global team!ABOUT AARONAaron has 20 years of experience on Wall Street, in the hedge fund industry. He helped his firm successfully navigate the Great Financial Crisis. From 2013 to 2019, he helped scale a corporate debt and equity hedge fund from $150mm to over $3 billion. He also launched and grew a fund from $50mm to over $200mm between 2019 and 2023. Co-founded Ivy League Global Talent to help small businesses grow and to bring to life the idea that global remote talent is going to be the biggest trend in the labor market this decade outside of AI. Founder of Kai Capital, a private investment firm.LINKS & RESOURCESVisit Ivy League Global Talent’s WebsiteConnect with Aaron on LinkedInFollow Aaron on X
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Oct 14, 2024 • 42min

954: Unlocking talent, building EMOTIONAL LITERACY, and self-aware transformative leadership w/ Danielle DeRuiter-Williams

How does one transform a diverse career path into a catalyst for meaningful change? Join us as Danielle DeRuiter-Williams, the dynamic founder and CEO of Just Good Advisors, shares her inspiring journey from studying psychology to tackling systemic issues within various sectors like nonprofits, higher education, and city government. Danielle's philosophy champions inclusive work environments, underscoring the importance of unlocking talent and cultivating thriving organizational cultures. Her personal and professional anecdotes offer invaluable insights into how understanding and improving systems can lead to enhanced performance and transformative impact.Ever wondered how emotional literacy ties into effective leadership? Our discussion delves deep into the critical aspects of self-awareness and the unique challenges we face. Danielle brilliantly articulates how identity shapes emotional energy and decision-making, providing a roadmap for recognizing burnout and making informed choices. With familial role models as her guiding stars, Danielle also speaks about the importance of creating spaces that address unmet needs, despite facing resistance. The conversation is rich with lessons on how understanding one's identity not only enhances leadership but also fosters better service to others.Resilience is more than a buzzword; it's a way of life, especially for those dealing with chronic pain and physical limitations. Danielle opens up about her personal journey, highlighting the significance of honesty and vulnerability in promoting an inclusive work environment. Learn how flexible work arrangements and diverse communication methods can build trust and adaptability within organizations. Danielle's reflections on her own leadership style, influenced by family dynamics and personal growth experiences, provide a compelling narrative on overcoming adversity and fostering collective resilience. Tune in to uncover how Just Good Advisors is setting new standards by integrating equity and effective coaching into business practices.ABOUT DANIELLEDanielle DeRuiter-Williams is the founder and CEO of Just Good Advisors and a lifelong disruptor. Danielle is celebrated for her authenticity, humor, and dynamism, which she leverages to engage and inspire others. Her approach to consulting combines strategic leadership, innovative business development, and a profound commitment to creating equitable and inclusive work environments. She combines her 20 years as a scholar and practitioner grappling with the nuances, challenges, and opportunities of a multicultural society with her lived experience exploring her own biracial identity in predominantly non-diverse spaces. This learned, practiced, and lived experience makes her a sought-after and trusted advisor to Fortune 500 Companies and small organizations alike. She possesses an MBA from Mills College, as well as a Dual MA from UCLA in Urban and Regional Planning and Afro-American Studies.LINKS & RESOURCESVisit Just Good Advisors’ WebsiteConnect with Danielle on LinkedInFollow Danielle on TikTok
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Oct 14, 2024 • 20min

953: Wherever you go, there you are... (BIRTHDAY REFLECTIONS AMID HURRICANE MILTON)

Hurricane Milton might have shaken Tampa, but it didn’t rattle the spirit of our entrepreneurial journey. Reflecting on this whirlwind of recent events, including celebrating my birthday amidst the chaos, I explore the profound impact of creating a life that doesn’t demand a vacation. Through my travels and interactions with the digital nomad community, I've come to understand that our personal challenges and aspirations are our constant companions, no matter where we are. With a heartfelt nod to all the entrepreneurs out there, this episode is about embracing growth and introspection during tough times.Ever pondered the idea that "wherever you go, there you are"? This thought resonated deeply as I navigated moments of solitude post-storm, prompting reflections on self-awareness and personal development as crucial traits for entrepreneurs. Sharing stories from fellow business enthusiasts worldwide, I find a common thread of passion and love for their ventures, driving them forward against all odds. 
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Oct 12, 2024 • 6min

952: ACTION SATURDAY (reconnect with your personal values w/ Christine Watson)

What happens when an entrepreneur loses their spark, and how can reconnecting with nature reignite that passion? Join us as we welcome back Christine Watson, the inspiring founder of Resilient Nature LLC, who shares her transformative journey back to her roots and offers valuable insights for fellow entrepreneurs. With over 25 years of expertise in leadership development, Christine has navigated diverse industries from finance to education and now brings her wisdom as a certified forest therapy guide to our listeners. Her story of overcoming burnout by realigning her daily routine with her core values, including her deep connection with nature, serves as a powerful reminder of the importance of self-care and personal values in entrepreneurial success. Christine's candid reflection on her experience highlights the dissonance she felt when her life veered away from her personal values, and how rediscovering the harmony of nature rejuvenated her spirit. As someone who believes that everyone is a leader, Christine emphasizes keeping personal values at the forefront to achieve resonance in work and life. She challenges us to reassess our own values and invites us to explore practical tools she personally uses to stay aligned. Let Christine's story inspire you to create a life where your personal values fuel your entrepreneurial journey.ABOUT CHRISTINEChristine Watson is the Founder of Resilient Nature LLC, with 25+ years of experience in leadership development focused on effective communication. Growing up in Montana, she believes everyone is a leader, regardless of title, guided by her grandfather’s wisdom: “Everyone puts their pants on one leg at a time.” Her heart-centered leadership programs emphasize people at the center of success.Christine's diverse industry experience spans finance, manufacturing, food processing, non-profits, and higher education. She is an Authorized Partner of Everything DiSC, a Personal Resilience Practitioner, and a Certified Professional in Talent Development. A certified Forest Therapy Guide, she envisions a world where joy, connection, and nature's wisdom thrive.LINKS & RESOURCESVisit Resilient Nature’s WebsiteFollow Resilient Nature on InstagramConnect with Christine on FacebookConnect with Christine on LinkedIn
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Oct 11, 2024 • 41min

951: Building SYSTEMS to SCALE (and avoiding burnout along the way!) w/ Garrett Foster

Imagine transforming your small business into a thriving enterprise without the stress and burnout. Garrett Foster, a seasoned entrepreneur with a remarkable history of scaling diverse ventures, joins us to reveal his blueprint for success. Through his journey from managing his family's construction business to owning multiple thriving enterprises, Garrett shares strategic insights on building effective systems and processes. Learn how to overcome growth barriers and transition from a lifestyle business to a scalable powerhouse, all while maintaining your sanity.Curious about how delegation can catapult your business to new heights? Garrett dives into the critical importance of systematizing every aspect of your operation—leadership, sales, marketing, and more. Hear his expert advice on evolving from a passionate technician to a strategic business owner who can delegate tasks effectively. It's all about recognizing the right time and method for delegation, aligning tasks with your strengths, and focusing on high-value activities that prevent burnout.Looking to achieve healthy growth and balance in your entrepreneurial journey? This episode is packed with actionable advice on making intentional decisions and setting goals that ensure sustainable success. Garrett and your host Brian Lofrumento discuss creating a business structure that not only supports profitability but also enhances personal well-being. Discover how to harmonize work and life, foster strong team relationships, and build a business that contributes positively to your community. Tune in for empowering strategies to make your business not just a venture, but a sustainable mission intertwined with personal fulfillment.ABOUT GARRETTGarrett Foster is an entrepreneur who loves to see businesses grow and scale. He helped his dad and cousin grow their family business to over $100MM. After that, he started growing his own businesses, including four bakeries, a real estate portfolio, property management, and construction companies. Garrett earned his business degree from BYU-Idaho and his master's from Gonzaga. When his dad and cousin sold the family business, he worked for a bit for the corporate company that bought them out. He spent several years as an internal consultant, traveling to their businesses across the United States, assessing, identifying opportunities, building operating systems for success, and helping them scale. As he has owned his own businesses, Garrett has refined the process and systems to work with small businesses in any industry.LINKS & RESOURCESVisit Prevail’s WebsiteConnect with Garrett on LinkedIn
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Oct 9, 2024 • 40min

950: JOY, resilience, and NATURE's powers in unlocking personal growth w/ Christine Watson

Ready to uncover the secrets of heart-centered leadership and effective communication? Join us as Christine Watson, founder of Resilient Nature LLC, shares transformative insights from over 25 years of experience in leadership development. Raised with a strong Montana work ethic, Christine believes everyone has the potential to lead, regardless of their title. Her philosophy centers on nurturing others' growth and promoting a culture of continuous learning and adaptation. You’ll walk away inspired by her stories and practical advice on transitioning into leadership roles that foster teamwork and mutual success.Curious about how the DISC personality assessment can revolutionize your team dynamics? Christine demystifies this powerful tool, explaining how it can help you understand and lead diverse communication styles. She also brings a personal touch, recounting lessons from her childhood neighbor, Joy, about the importance of spreading happiness and kindness in every aspect of life. Learn how maintaining a joyful attitude, even in challenging times, can create a ripple effect of positivity that benefits everyone around you.Finally, Christine delves into the profound connection between nature and resilience, sharing unique practices like forest bathing to enhance personal growth. She stresses the balance between our innate traits and the potential for development through mindful practices. Tune in to absorb wisdom that will elevate your leadership and communication to new heights!ABOUT CHRISTINEChristine Watson is the Founder of Resilient Nature LLC, with 25+ years of experience in leadership development focused on effective communication. Growing up in Montana, she believes everyone is a leader, regardless of title, guided by her grandfather’s wisdom: “Everyone puts their pants on one leg at a time.” Her heart-centered leadership programs emphasize people at the center of success.Christine's diverse industry experience spans finance, manufacturing, food processing, non-profits, and higher education. She is an Authorized Partner of Everything DiSC, a Personal Resilience Practitioner, and a Certified Professional in Talent Development. A certified Forest Therapy Guide, she envisions a world where joy, connection, and nature's wisdom thrive.LINKS & RESOURCESVisit Resilient Nature’s WebsiteFollow Resilient Nature on InstagramConnect with Christine on FacebookConnect with Christine on LinkedIn

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