Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1002: Cash flow, SMARTER decisions, and entrepreneurial GROWTH w/ Justin Merritt
Curious about how a mindset of learning and experimentation can propel entrepreneurial success? Justin Merritt, co-founder of TwinSix, shares his journey from managing a childhood lawn mowing business to innovating in corporate roles and co-founding his own company. With insights into how his financially savvy upbringing influenced his professional path, Justin exemplifies how a curious mindset can open doors to remarkable career opportunities and business triumphs.
Learn the financial strategies that separate thriving businesses from struggling ones. We focus on the vital distinction between revenue and profit, with Justin offering insights into effective cash flow management. Discover how maintaining a healthy cash conversion cycle and generating positive cash flow can empower your strategic decision-making, ensuring that your business stands strong even in today's complex credit markets.
Explore the stages of business growth, from pre-revenue to scaling, and understand the challenges at each phase. Through lessons from business history, including Kodak's story, we highlight the importance of informed decision-making. Justin emphasizes the significance of balancing excitement and capacity, encouraging entrepreneurs to reflect critically on decisions that shape their growth journeys. This episode is brimming with practical insights for navigating the entrepreneurial landscape.
ABOUT JUSTIN
Justin Merritt, co-founder of TwinSix and an industry leader in financial and operational performance management. With over 20 years of experience in finance, business strategy, and technology, Justin has worked with companies of all sizes to streamline decision-making and drive growth through data-driven insights. His passion for empowering finance and operations teams with innovative tools has been a driving force behind Justin's career and the nexus for starting TwinSix with a mission to simplify complexity for businesses across various industries.
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