Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

What if the secret to successful marketing lies in authenticity and genuine connections? Join us as Alisha Chranya, the trailblazing founder and CEO of Society Unlocked, unveils her journey from a marketing student to launching her own agency at just 23. Alicia passionately believes in the transformative power of micro-influencers over traditional advertising, emphasizing the need for authentic voices in brand promotion. Her narrative not only explores the innovative marketing landscape but also highlights her dedication to truthfulness and building lasting consumer relationships.Discover how Society Unlocked is redefining marketing strategies for hospitality brands by leveraging the potency of micro-influencers. Alisha shares candid insights into the uphill battle of persuading traditional business owners to embrace this modern approach, offering a compelling argument for its cost-effectiveness and genuine consumer engagement. The episode delves into the challenges of content authenticity and how smaller influencers can foster real connections that elevate brand awareness. Alisha's journey is a testament to the potential of micro-influencers to revolutionize industries beyond hospitality, extending to sectors like beauty.Alisha also opens up about her personal journey of growth, recounting her move to New York City and how stepping out of her comfort zone led to profound professional success. Her disciplined routine, inspired by the 75 Hard Challenge, highlights the benefits of consistency and structured habits in achieving one's goals. This episode is packed with inspiration and practical insights, inviting listeners to embrace authenticity, cultivate meaningful relationships, and embark on their own path of growth and success.ABOUT ALISHAAlisha Chranya is the Founder and CEO of Society Unlocked, a marketing agency focused on helping hospitality brands connect with audiences through micro-influencer campaigns. With a strong background in marketing, Alisha has built Society Unlocked around the idea of using authentic voices to elevate brand visibility.Starting her marketing career while studying at American University’s Kogod School of Business, Alisha gained experience across various roles that shaped her approach to brand building. After moving to New York City, she launched Society Unlocked at 23, establishing herself as a leader in the industry with a fresh approach to brand influence and customer engagement.LINKS & RESOURCESVisit Society Unlocked’s WebsiteFollow Society Unlocked on InstagramFind Society Unlocked on TikTokConnect with Alisha on LinkedIn

Ever wondered how artificial intelligence could shape the future of security? Join us for an insightful episode with Aman Ibrahim, the innovative co-founder of DeepTrust, as we unravel the pressing challenges and incredible potential AI brings to the world of cybersecurity. Aman, inspired by his Eritrean roots and his family's dedication to community and technology, shares his mission to safeguard human authenticity against modern threats like voice phishing, deep fakes, and social engineering. With a rich background in machine learning and experience in both healthcare and tech startups, Aman's journey is both inspiring and informative.Our conversation ventures deep into the risks of misinformation and the devastating impact of AI-generated scams. As we explore the ease with which voices and likenesses can be manipulated, we highlight the real-world consequences that have already cost Americans billions. Aman's personal stories reveal the urgency of these issues, underscoring how even the most cautious individuals can fall prey to these high-tech scams. The discussion extends to the misuse of deepfake technology in marketing, prompting a reflection on the challenges consumers face in distinguishing real endorsements from fabricated ones.We also tackle the critical issue of cybersecurity in corporate communication, with platforms like Zoom becoming hotbeds for sophisticated cybercriminal activities. Aman illustrates how AI-driven attacks are evolving, emphasizing the need for proactive defense measures. Discover the innovative concept of co-pilot agents, designed to empower employees in navigating risky situations by providing real-time guidance and ensuring sensitive information is handled with care. Don't miss this eye-opening conversation with Aman Ibrahim, as we navigate the intricate landscape of AI security together.ABOUT AMANAman Ibrahim is a co-founder at DeepTrust, where he focuses on leveraging AI to help security teams defend against voice phishing, deepfakes, and social engineering attacks across voice and video communication channels. Prior to DeepTrust, Aman worked as an ML engineer at Cruise, where he scaled model and data distribution systems, and he also built models in healthcare research labs to address challenges in nutrition, palliative care, and disease detection. His work at DeepTrust is driven by the mission to protect human authenticity in an age of rapidly advancing AI technology.LINKS & RESOURCESVisit DeepTrust’s WebsiteHave a Conversation with TerifAI’s Bot!Connect with Aman on LinkedIn

What does it take to transform an ordinary brand into a timeless legacy? Our latest episode welcomes the creative genius Keira Krenek, founder of the bespoke branding agency Elementsist, who shares her inspiring journey from fine arts to becoming a branding strategist. As Keira draws from her rich background in art and marketing, we unravel her secrets to building enduring brand identities that go beyond logos and colors to foster trust and loyalty. Get ready to be inspired as we explore how her course, Brand Alchemy Mastery, is making strategic branding accessible to businesses of all sizes, ensuring they leave a lasting impression.Throughout our conversation, we dissect the intricate art of crafting brand identities that stand the test of time, using companies like Apple as a benchmark for success. Keira introduces the concept of brand revitalization, explaining why evolving your brand elements is crucial to stay relevant and aligned with your core values. For small to midsize businesses, she emphasizes the importance of annual brand check-ins to maintain consistency while adapting to change, preventing the need for drastic overhauls. This dialogue holds practical insights for anyone looking to refresh their brand without losing its essence.We also explore the interplay between personal and business branding, highlighting the significance of authenticity and strategic differentiation. Listen in as Keira offers actionable advice on aligning visuals with messaging to create a cohesive brand strategy that resonates with diverse audiences. Furthermore, we delve into the innovative use of AI in developing customized brand strategies, offering scalable solutions tailored to each business's unique needs. From understanding your brand's essence to engaging your audience effectively, this episode is a treasure trove of insights for entrepreneurs eager to build impactful, enduring legacies.ABOUT KEIRAKeira Krenek is the founder of Elementsist, a bespoke branding agency that takes the existing elements of your brand and through a process of transformation creates brands that have the potential to become legacies.Her background is in fine arts, with a focus on glasswork but the starving artist route was not for her so she went back to school for marketing and branding at 27 where the professors discussed "putting in your time at an agency for a few years working 80 hours a week until you were ready to settle down and have get married." She was already at that point so she figured she would skip that step and venture into starting her own agency. Years later, here they are still going strong.LINKS & RESOURCESVisit Elementsist’s WebsiteSign Up to the Brand Alchemy MasterclassFollow Elementsist on InstagramFind Elementsist on FacebookFollow Elementsist on LinkedInConnect with Keira on LinkedIn

Unlock the secrets of cybersecurity innovation with Ajay Joshi, co-founder and CEO of CipherSonic Labs, and a thought leader in the intersection of academia and entrepreneurship. Ajay's journey from Boston University professor to startup visionary is nothing short of extraordinary. Influenced by personal experiences with identity theft, he and his co-founder Rashmi are revolutionizing secure data sharing through groundbreaking work in homomorphic encryption.Explore the cutting-edge advancements that are reshaping the landscape of data security. Ajay explains the transformative potential of homomorphic encryption, a technology that allows computations on encrypted data without decryption. We delve into how this innovation addresses growing consumer demands for data protection and how enterprises are stepping up with robust security measures. Discover the pivotal role of FPGAs in making this technology practical, a fascinating blend of algorithmic, hardware, and software ingenuity.Hear Ajay's visionary outlook for CipherSonic Labs and the cybersecurity industry's future. Drawing compelling analogies, he discusses the dynamic growth paths of tech companies and the essential need for nurturing talent in this evolving field. Ajay shares invaluable insights from his dual roles in academia and business, emphasizing the importance of passion, problem-solving, and a strong team to navigate the challenges ahead. This episode is a must-listen for anyone passionate about cybersecurity, entrepreneurship, and innovation.ABOUT AJAYAjay Joshi is the co-founder and CEO of CipherSonic Labs, a startup offering a game-changing cloud-based cybersecurity solution designed for enterprises to securely share and collaboratively process data with other enterprises. In his other life, he is a Professor in the Electrical and Computer Engineering Department at Boston University. Before joining BU faculty, he was at MIT and before that at Georgia Tech. He has had industry stints at Google, Intel and Lightmatter.LINKS & RESOURCESVisit CipherSonic Lab’s WebsiteConnect with Ajay on LinkedIn

Unlock the hidden potential of your team with insights from Asha Sarode, founder of Uniquity Consulting. Asha joins us to share her transformative journey from feeling unappreciated in her traditional nine-to-five roles to pioneering a consulting firm that prioritizes understanding individual identities within the workplace. Learn how her experiences managing teams and noticing a persistent disconnect between managers and employees propelled her to conduct extensive research, laying the groundwork for Uniquity Consulting’s mission to recognize and value the unique qualities each employee brings to the table.Discover actionable strategies to unlock identity and foster a thriving business environment. Asha demystifies the concept of identity, extending beyond obvious markers like gender and race to encompass socioeconomic status, job choices, and personal experiences. This episode is packed with practical advice on how to ask open-ended questions, listen with the intent to understand, and maintain an ongoing curiosity to avoid assumptions. These techniques can help business owners and managers build stronger relationships, enhance employee engagement, and create a space where innovation flourishes.Asha also delves into the entrepreneurial mindset, sharing her expertise as an attorney and trained mediator. She highlights the importance of understanding underlying needs and interests for effective mediation and employee engagement. Tune in for her tips on short-term planning, adaptability, and the value of genuine customer interaction. Asha’s insights provide a valuable guide for entrepreneurs and managers alike, emphasizing the necessity of believing deeply in one’s vision and staying committed to overcoming obstacles. Don’t miss this episode if you’re looking to maximize employee potential and drive business success.ABOUT ASHAAsha Sarode is the Founder of Uniquity Consulting, which helps managers maximize employee potential by understanding the unique qualities, needs and interests each employee brings to the table. In the past 20 years Asha has worked as an attorney, in administration, product management, and as an entrepreneur. She is also a trained mediator.Asha has experience working in various industries including healthcare, law, and tech. She’s had the opportunity to manage and build teams from scratch and has worked directly with the C-Suite to develop strategy, culture and team processes. As part of the development of Uniquity’s program she has spent 2 years conducting academic research and 30 personal interviews to ensure Uniquity’s workshop is supported by valuable and up-to-date data and research.LINKS & RESOURCESVisit Uniquity Consulting’s WebsiteFollow Uniquity Consulting on InstagramConnect with Asha on LinkedIn

What if building your business connections was as crucial as creating your product? Join us for a compelling conversation with Christian Durfee, the visionary co-founder and CEO of InvestLink Social. Christian's entrepreneurial journey—from sewing bow ties in high school to founding a thriving health and wellness distribution company—provides a rich backdrop for our exploration into the dynamic world of entrepreneurship and investor relationships. He emphasizes the value of resilience and resourcefulness, demonstrating that the true magic happens when you actively engage with the business world rather than merely observe it.Navigating the challenging waters of pre-seed fundraising? This episode is your guide to understanding the essence of raising capital through authentic relationships. We explore the edge seasoned entrepreneurs have, thanks to their established networks, and how first-time founders can level the playing field by building genuine trust with potential investors. Christian takes us through the nuances of "smart money" versus "dumb money," advising on aligning your funding strategy with your business goals while defining an ideal investor profile. Authentic connections, rather than hurried pitches, are highlighted as the cornerstone of successful early-stage fundraising.Patience and networking emerge as the unsung heroes of the entrepreneurial journey. Much like dating, rushing connections can be detrimental, and real relationships need time to mature. We discuss the importance of being proactive in controllable areas while practicing patience with factors beyond your control, like investor decisions. This episode reminds us of the timeless wisdom in starting to build networks today. Wrapping up, Christian offers his best advice for entrepreneurs at every stage, providing listeners with actionable insights and inspiration to foster their own entrepreneurial dreams.ABOUT CHRISTIANChristian Durfee is the Co-Founder and CEO of InvestLink Social, a social networking platform that assists founders and investors with networking and deal flow. Christian has been an entrepreneur throughout most of his life. He got his start in high school by hand sewing and selling bow ties, which he scaled production and focused on a B2B approach. During college at the University of Minnesota where he finished with a bachelor of science in marketing and management focus, Christian was able to start up a health and wellness distribution company, and have a successful exit. Christian brings a strong background in leadership, marketing, and sales which can help InvestLink Social grow and scale into a company that will help entrepreneurs and investors worldwide.LINKS & RESOURCESVisit InvestLink Social’s WebsiteConnect with Christian on LinkedIn

Discover the transformative power of holistic health with our guest Yolanda Trevino, a certified holistic health practitioner and life coach. Yolanda shares her extraordinary journey from personal trauma to creating the Evolutionary Body System, a program designed to foster personal growth and healing. This episode promises invaluable insights into how holistic wellness encompasses much more than just diet and exercise; it extends into mental health, mindset, and building resilience. Yolanda's story serves as an inspiring reminder that overcoming past adversities can lead to a fulfilling and empowered life.Embark on an exploration of personal growth and the profound impact of holistic practices. Yolanda reveals the significance of tuning into one's personal center and breaking free from societal conformity and personal relationships that can hinder progress. Learn how natural modalities and techniques can help you navigate life's challenges, build resilience, and see setbacks not as failures, but as opportunities for growth. We discuss the pivotal moments that can redefine your journey and highlight the power of embracing middle age with an eye toward unfinished dreams and new beginnings.Take a closer look at nurturing various pillars of life such as wellness, nutrition, and mindfulness, and how they interconnect to enhance overall well-being. Yolanda offers her expertise on identifying areas for self-improvement and overcoming burnout. We also explore the concept of vibrational frequency and its influence on mindset and energy levels, unlocking creativity and ambition. Yolanda's personal experiences, including her book "The Evolutionary Plate: From Taste to Transformation," provide practical guidance to navigate personal and entrepreneurial growth. Whether you're seeking personal development or professional success, Yolanda's journey and expertise offer a wealth of inspiration and actionable insights.ABOUT YOLANDAYolanda Trevino is a certified Holistic Health Practitioner, Life Coach, and the founder of Evolutionary Body System. Drawing from her journey of overcoming trauma and rebuilding her life, Yolanda has created transformative programs and resources that inspire meaningful change. In addition to her work in holistic wellness, she is a multi-business owner, including Microhair Aesthetics and iLushess Lashes. She is the author of The Evolutionary Plate: From Taste to Transformation and other works, including Lessons Learned at 40 and Cultivating Mindfulness, Self-Awareness, and Growth. Through her writing and courses, Yolanda empowers individuals to reconnect with their bodies and minds, achieving sustainable well-being.LINKS & RESOURCESVisit Evolutionary Body System’s WebsiteUse the Code VIP350 to Get a Special Discount on the Holistic Growth Reset ProgramConnect with Yolanda on LinkedIn

Ever wondered how a childhood passion can evolve into a groundbreaking career? Join us as we welcome Kyle Kostesich, the visionary executive creative director and founder of Gray Giant. Kyle shares his remarkable journey from sketching as a kid to becoming a leading figure in the design and branding world. Transitioning from studying architecture to mastering graphic design, climbing the corporate ladder, and ultimately founding Gray Giant, Kyle's story is packed with insights on blending art with strategy to create impactful branding solutions.Feeling like your brand identity might need a refresh? Kyle offers invaluable advice on how to critically evaluate and update your brand to stay relevant in today’s fast-paced market. Learn about the significance of pushing boundaries while staying true to your core identity, particularly in conservative industries like healthcare and finance. We discuss the pitfalls of being overly polarizing and the benefits of clear differentiation and genuine branding that truly resonates with your audience. This episode is a goldmine for businesses looking to build a professional, effective brand that stands out.Kyle also takes us behind the scenes of Gray Giant, revealing the innovative, client-centric model that sets his agency apart from traditional ones. Discover the benefits of personalized service and deep engagement with fewer clients, stripping away the bloat of excessive meetings and overhead. Kyle's commitment to work-life balance and seeking fulfillment beyond monetary success is both inspiring and practical. Don’t miss this thought-provoking conversation filled with wisdom, actionable tips, and a touch of inspiration for entrepreneurs and aspiring entrepreneurs alike. Tune in to elevate your brand and your life.ABOUT KYLEKyle Kostesich is an Executive Creative Director with deep design and branding roots. He's spent the last 20 years navigating the complexities of the creative space to help B2B and B2C companies thrive across numerous sectors. And his efforts have netted him over 25 industry awards.Kyle has extensive experience communicating with the investment community for both public and emerging companies, as he spent the last 7 years leading the Branding and Creative team at ICR. Kyle has recently broken off from ICR and started his own creative and branding consultancy called GRAY GIANT.LINKS & RESOURCESVisit Gray Giant’s WebsiteVisit Kyle’s WebsiteVisit Design Mammoth’s WebsiteConnect with Kyle on LinkedIn

What if you could turn resistance into a driving force for transformative change? Join us as we sit down with Renée Holder, the inspiring founder, president, and principal consultant of Janus Management Group. Renee shares her remarkable journey from teaching stuffed animals as a child to celebrating the 10-year milestone of her change management consultancy. Her career trajectory, from accounting to the arts and finally into change management, is a testament to adaptability and personal growth. Renée’s story sets a compelling tone for anyone looking to embrace change and navigate the complexities of organizational transformation.Ever wondered why employees resist change and how to manage it effectively? Explore the nuanced ways resistance can manifest within organizations—be it through disruptive behavior or negative conversations. Learn how employees' identities can be deeply tied to existing systems and how involving them in testing new systems can mitigate resistance. Through high-profile examples like Apple's automatic album download, discover the importance of setting aside ego to honestly assess the success of change initiatives. Listening to both leadership and employees is crucial for reconciling different perspectives, making this a must-listen for managers and change leaders alike.Balancing the "feast and famine" cycle of entrepreneurship can be challenging, especially for consultants. Learn the importance of preparing for both abundant and scarce periods by saving and reinvesting wisely. Renée emphasizes building strong, repeat client relationships and maintaining a positive attitude toward change. The episode wraps up with a powerful discussion on the necessity of rest for entrepreneurs. By following a four-phase approach—rest, assess, refresh, and progress—you can sustain your energy, continually improve your practices, and ultimately thrive in your ventures. Tune in for invaluable insights that will help you navigate change and succeed in your entrepreneurial journey.ABOUT RENÉERenée Holder is the Founder, President, and Principal Consultant of Janus Management Group. She is a certified change management and training professional, passionate about the successful transition of individuals impacted by small to large-scale transformations.Renée has rich experience supporting multi-year, global HR and IT ERP (Enterprise Resource Planning) programs in Canada, EMEA, Latin America, Asia, Africa, and across the US. Through it all, she plans the journey to adoption, from awareness to realization, with the laser focus on each individual's experience during the transition. She is a writer, speaker, facilitator and change management fanatic who loves to see the emotional transition of people as they move from uncertainty to normalcy.LINKS & RESOURCESVisit Janus Management Group’s WebsiteSubscribe to Renée’s YouTube ChannelConnect with Renée on LinkedIn

Can artificial intelligence truly be a companion for those suffering from memory loss? Our latest episode with Dr. Monica Tsai, co-founder and CEO of CloudMind Software, promises to shed light on this compelling question. Monica's fascinating journey from human resources to tech entrepreneurship has led to the creation of AI digital companions that support both individuals with memory loss and their caregivers. Monica's unique HR background has equipped her with the skills to develop innovative, compassionate technology solutions that address one of society's most pressing challenges.We explore the recent pilot of CloudMind Software's MVP AI companion named Kathy, which was deployed in six care homes across the United States. Hear firsthand accounts of residents interacting with Kathy, including a heartwarming story where a resident sings to their digital companion. Monica discusses the dual B2B and B2C strategies of CloudMind Software, highlighting the significant impacts on residents, caregivers, and families. The additional caregiver interface is a game-changer, offering valuable insights to enhance personalized care and address issues like unnoticed discomfort.In our conversation, we also tackle the critical topic of AI ethics and opportunities. Monica addresses the complex balance of AI's benefits and concerns, particularly in the realm of privacy and data security. Gain insights into the regulatory landscape differences between Europe, the US, and Canada, and the importance of approaching AI with cautious optimism. Monica invites listeners to embrace the future of AI companionship fearlessly and to follow her ongoing journey through her weekly Substack newsletter and CloudMind's website.ABOUT DR MONICADr. Monica Tsai, an expert in human resources, has an impressive track record of building successful software development teams that create, deploy, and scale consumer-facing products across the globe. Her Doctoral degree in Social Science, with a focus on AI companions and how they can support individuals in real life, highlights her expertise and experience in the field.LINKS & RESOURCESVisit CloudMind’s WebsiteConnect with Dr. Monica on LinkedInSubscribe to Dr. Monica’s Newsletter