Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1060: Content is STILL king... if you have a marketing PLAN w/ John Steele
Unlock the secrets of entrepreneurial success as we sit down with John Steele, a digital marketing expert who went from the bustling newsrooms of Philadelphia to leading innovative marketing strategies for tech startups. John's journey highlights the transformative power of strategic content and SEO, showcasing how these elements can drive growth and captivate investors at companies like KeyMe and Pollfish. His insights reveal the exhilarating possibilities within startups, where adaptability and innovation create a dynamic environment ripe for impactful change.
Content's role in marketing is constantly evolving, and this episode explores its significance across various industries. The phrase “content is king” takes on new meaning as we discuss the shifting landscape shaped by search engine algorithms, the necessity of focusing on core topics, and the importance of multi-channel distribution, all while keeping your audience's needs at the forefront.
Embrace the entrepreneurial spirit with strategic insights designed for startup success. Young entrepreneurs, coders, and engineers often face hurdles in managing their marketing efforts. We break down the critical aspects of strategic marketing, including foundational planning and leveraging technology for scalability. Plus, discover the power of John's powerful Startup Sprints, a method to hit major business milestones efficiently.
ABOUT JOHN
John Steele is a veteran startup marketing executive, having worked with one company that raised over $160 million during his tenure, another that successfully exited and many more. He is now the founder and CEO of John Steele Consulting, a full-service marketing agency laser-focused on the specific needs of startup and small business founders.
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