Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 1063: Master PERFORMANCE MARKETING and target THESE exact prospects for your biz w/ Marina Fomina
Unlock the secrets of performance marketing with Marina Fomina, a dynamic marketer whose journey from helping her mother's crepe restaurant in Seattle to co-founding Marketing Works is as inspiring as it is informative. Discover how Marina transformed her passion for data-driven strategies into a thriving career that empowers businesses to harness the power of digital marketing. Our conversation reveals Marina's innovative approaches to targeting audiences and optimizing marketing efforts using concepts like concentric circles and the explore-exploit principle.
Navigate the evolving world of marketing technology and AI as Marina shares her insights on adapting to new tools and trends. With her Amazon-like mindset, she delves into the benefits of fractional CMO services, offering a unique perspective on how businesses can refine strategies with expert guidance. As AI takes the reins in digital advertising, learn how marketers can shift from manual campaign control to leveraging automated systems for streamlined processes and enhanced results.
Join us as we explore the dynamic nature of performance marketing, where precision meets creativity. Marina's "30-second test" strategy sheds light on capturing attention and ensuring continuity between ads and landing pages. From the nuances of broad match keywords to the strategic use of negative keywords, Marina's expertise offers a blend of strategic and tactical advice that no entrepreneur or marketer should miss. Tune in for a captivating episode filled with actionable insights to elevate your marketing game.
ABOUT MARINA
Marina Fomina is an experienced, results-driven marketer and ex-Amazonian passionate about all things performance marketing. Based in Seattle, she and her business partner Sandra started Marketing Works in early 2024 to help businesses grow using the most effective digital marketing tactics. They first met while working at Amazon, managing annual media budgets up to $60MM to support warehouse hiring in over 2,500 facilities across North America - and this is where Marina got to see how many different paid channels operate at scale - and what actually works. Hence the name Marketing Works :).
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