This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Latest episodes
Oct 21, 2014 • 51min
PNR 49: Is It Time to Kill Your Facebook Page?
In this episode, Joe and Robert discuss the finer points of Copyblogger's decision to kill their Facebook page. In other news, the Association of National Advertisers has decided to acquire the Business Marketing Association, their second purchase in the last six months, while the VP of MasterCard states that content marketing is inherently flawed. Rants and raves include a Starbucks Video and HBR post on Drucker. This week's #ThisOldMarketing example: Qualcomm Spark.
Oct 13, 2014 • 58min
PNR 48: Watch Out! Major TV Dollars to Hit Content Marketing
In this episode of #ThisOldMarketing, Robert and Joe discuss the sale of content advertising agency Story Worldwide to Next Fifteen. That flows really well into an interview with the CEO of Omnicom, who is suggesting to his clients that they put 10-25% of their TV dollars into digital (here comes the content gap). The boys also discuss how HuffPost is seeing 30% of their revenues as content services. Rants and raves include a must-see video from Harlan Ellison on writers getting paid. This week's TOM example: the space program.
Oct 7, 2014 • 50min
PNR 47: The Real Cure for the Native Advertising Blues
In this episode, Joe and Robert go in-depth on Buzzfeed's niche content practices and how progressive marketers are starting to think print. The boys also discuss native advertising in detail, and why the problem is not transparency. Rants and raves include Jerry Seinfeld at AdWeek and whether Coke and Red Bull are "wrong" for doing content marketing. This week's TOM example: Swide.com from Dolce&Gabbana.
Sep 30, 2014 • 53min
PNR 46: Yet Another Inbound Vs. Content Marketing Debate
In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing. It seems, according to the research, content marketing is a subset of inbound. Joe and Robert couldn't disagree more.
In addition, the boys discuss the fleeing of reporters to the brand side, and get happy about Marriott's launch of a huge content marketing initiative. Rants and raves include Facebook and GE. This week's TOM example of the week: The Guitar Center YouTube program.
Sep 22, 2014 • 59min
PNR 45: Native Advertising Redux | Blogging Myths
In this episode of #ThisOldMarketing, Joe and Robert discuss the recent Inbound event, and then get right into Tribune's recent purchase of a content marketing services provider. In addition, the boys cover some flawed blogging research, why podcasting is taking off and the dark side of native advertising. Rants and raves include an HBR misstep and the Wall Street Journal guide to native advertising. This week's #ThisOldMarketing example: Steve Jackson Games (the oldest blog on the planet).
Sep 15, 2014 • 1h 4min
PNR 44: The Coming Content Marketing Software Shakedown
In this post-Content Marketing World episode, Joe and Robert review their highlights from the show, and then immediately dig into Apple's distribution of the new U2 album to all iTunes accounts. In addition, the boys discuss a couple articles about the future of content marketing software. Is it just getting started or is this as big as we will see it? Raves include Marcus Sheridan's key post on adding salespeople to the content marketing mix. This week's #ThisOldMarketing example of the week: AllRecipes.com.
Sep 8, 2014 • 35min
PNR 43: Live from Content Marketing World 2014.
In this special live episode from Cleveland, Ohio - home for Content Marketing World 2014, Joe and Robert have the pleasure of a special announcement - the launch of CMI's podcast network. Joe and Robert's special guests include podcast director Pamela Muldoon, Todd Wheatland (author of The Marketer's Guide to Slideshare) and Andrew Davis (author of Brandscaping).
Sep 2, 2014 • 1h
PNR 42: Bezos Transforms the Post | Kardashian's App Rules
In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio. In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a brand is really worth. Raves include Kim Kardashian and what brands can learn, and how journalism today is not so horrible. This week's TOM example: MarketMinder.com from Fisher Investments.
Aug 26, 2014 • 56min
PNR 41: Yahoo! Launches Native Ad Killer App | Facebook Becomes Big Brother
In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all. In addition, the boys discuss the critical role of the editor, Yahoo!'s launch of a new native advertising network, and the end of print newspapers. Rants and raves include Facebook's tweeking of the news feed and Coin's disaster. This week's #ThisOldMarketing example: RCI's Endless Vacation magazine.
Aug 20, 2014 • 1h 2min
PNR 40: Losing Native Advertising | A Scary Facebook Proposition
In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising. In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amazon.com. This week's TOM example: UPS.
