In this episode of #ThisOldMarketing, Joe and Robert kick off the podcast by discussing some research from Hubspot on the difference between Inbound Marketing and Content Marketing. It seems, according to the research, content marketing is a subset of inbound. Joe and Robert couldn't disagree more.
In addition, the boys discuss the fleeing of reporters to the brand side, and get happy about Marriott's launch of a huge content marketing initiative. Rants and raves include Facebook and GE. This week's TOM example of the week: The Guitar Center YouTube program.
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose