This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
Latest episodes
Aug 11, 2014 • 60min
PNR 39: Finally, Some Solutions to the Native Advertising Debate
In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver. In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com. This week's TOM example: Sunset magazine from Southern Pacific Railroad.
Aug 5, 2014 • 1h 5min
PNR 38: John Oliver Rants Against Native Advertising
In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company. In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising. This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery. This week's #ThisOldMarketing example of the week: Aircraft Owners and Pilots Association.
Jul 29, 2014 • 1h
PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck
In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands. In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer. This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date).
Jul 23, 2014 • 59min
PNR 36: Forbes, Bizo Sold; Time Creates Native Group
This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform. In addition, the boys discuss Time's creation of a native ad group, the newspaper crisis, and Ford's former Social head Scott Monty moves to the dark side. Raves come from Weird Al Yankovic and the Gettysburg Museum. This week's TOM example: L'Oreal's Makeup.com.
Jul 15, 2014 • 60min
PNR 35: Does Sponsored Content Have a Trust Problem?
In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement. This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.
Jul 7, 2014 • 54min
PNR 34: The Death of Email Has Been Greatly Exaggerated
In this episode, Joe and Robert discuss content marketing hitting the big time at HBR. After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of research posts that are readily made fun of. Rants and raves includes a great case study from Newcastle Brown. This week's #ThisOldMarketing example: Southern Poverty Law Center.
Jul 1, 2014 • 1h
PNR 33: P&G Kills All Marketing Titles
In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different. In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content. This week's #ThisOldMarketing example comes from Chango.com.
Jun 23, 2014 • 1h 2min
PNR 32: We Have No Idea if Ads Actually Work
In this week's #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn's Content Marketing scorecard. In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really know if online ads work or not. Joe and Robert rant and rave about CMO-readiness for technology and whether PR is better than content marketing. This week's #ThisOldMarketing example: Albert Heijn's supermarket chain.
Jun 17, 2014 • 1h 7min
PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing
In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences. In addition, the boys banter about the Red Bull Media House model, and how many brands will follow their publishing structure. Robert rants and raves about the Dumb Ways to Die franchise, and Joe rants about the closed atmosphere at the US Open. The week's #ThisOldMarketing example: BeingGirl.com from P&G.
Jun 10, 2014 • 59min
PNR 30: Facebook Confirms It: You Have to Pay to Play
In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%. Facebook is becoming a pure play paid platform in many cases. The boys also discuss how much data you actually need for your content marketing strategy. The final news articles provides a cross section of a record month for magazine launches with a shuttering of a dozen tried and true niche magazines. This week's #ThisOldMarketing example: The Fresh Fork Market Almanac.
