Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books
Jul 31, 2025 • 34min
NBA’s Europe Efforts Take Shape / Sun Sale Latest
Scott and Eben discuss the latest in the NBA’s efforts to launch a new pro basketball league in Europe. They also talk about the sale of the Connecticut Sun, a film-inspired putter, and more about Deion Sanders’ business interests. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 29, 2025 • 35min
Deion Sanders’ Strange Cancer Press Conference / Hulk Hoganomics
Scott and Eben discuss Deion Sanders’ big Colorado announcement. They also talk about medical marketing in sports, the licensing future of Hulk Hogan, and the latest in MLB’s looming labor battle. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 24, 2025 • 28min
Where Is Gotham? The Jets and the U.S. Government Disagree
Scott and Eben discuss an interesting trademark disagreement between the NFL and the U.S. Government. They also talk about a Little League lawsuit, the NFLPA scandal, and Real Madrid’s real revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 22, 2025 • 33min
How “Pay Us What You Owe Us” Changes WNBA Labor Talks
Scott and Eben discuss the latest in the WNBA labor talks. They also discuss President Donald Trump’s latest foray into sports, and the meltdown at the NFLPA.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 17, 2025 • 34min
What is “Revenue” Anyways? Plus, More MLB All-Star Thoughts
Scott and Eben discuss a curious clause in the new contract of Maryland athletic director Jim Smith. They also talk about the MLB All-Star Game’s Swing Off, the WNBA labor latest, and Juan Solo delivering baseball’s quote of the year. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 15, 2025 • 35min
MLB’s Home Run Derby Has Slam Dunk Contest Problems
Scott and Eben talk about the Home Run Derby, which took place this year without any of the sport’s biggest stars. They compare it to struggles felt by other leagues and their All-Star Weekends. They also talk about latest NFLPA controversy, the Wimbledon finals, the FIFA Club World Cup, and—of course—the Tour de France. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 10, 2025 • 34min
A Royal Return, Plus the Tour de France is Back
Scott and Eben talk about the details of Gail Miller’s recent $580 million acquisition of the Utah Royals and Real Salt Lake. They also talk about Penn State hockey, the Tour de France, and FIFA’s increasingly cozy relationship with Donald Trump.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 8, 2025 • 34min
Rockies Fans Keep Showing Up / A Wild Bat Story
Scott and Eben talk about the Colorado Rockies, who are historically bad on the field but continue to draw decent crowds to Coors Field. They also talk about Chandler Bats, the batmaker of the pros; the latest in the WNBA labor talks; and a new gambling tax taking effect in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 3, 2025 • 32min
NBA Salaries Explode / Florida Panthers Reload
Scott and Eben discuss NBA salary economics, and a curious legal request from Michael Jordan. They also talk about the two-time NHL defending champion Florida Panthers, who managed to secure hometown discount for some of their most important players. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 1, 2025 • 35min
Three Winners of The WNBA Sweepstakes
Scott Soshnick and Jacob Feldman discuss the WNBA’s announcement of new franchises coming to Cleveland, Detroit, and Philadelphia following a historically competitive bidding process. They also break down a new slice of the Cleveland Cavaliers going on sale, NHL labor peace, and MLS teams’ Club World Cup haul. Learn more about your ad choices. Visit megaphone.fm/adchoices
