

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Sep 4, 2025 • 38min
Inside NFL Business Evolution as 2025 Seasons Kicks Off
Scott and Eben speak with Marc Ganis, prominent sports consultant and NFL advisor, about the league’s business heading into the 2025 season—they touch on media, valuations, private equity, college sports, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 2, 2025 • 35min
How AI Is Advancing Sports’ Data Revolution w/ Gareth Balch
Scott and Eben speak with Gareth Balch, the co-founder and CEO of Two Circles, about the company’s data work, trends about sports consumption, and how AI is already disrupting it all. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 28, 2025 • 33min
It’s a Love Story: Travis, Taylor and the NFL
Scott and Eben discuss the celebrity engagement of the week. They also talk about NFL advertising, the U.S. Open, and Tommy “Cutlets” DeVito. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 26, 2025 • 34min
Sports Premium Push, from US Open To CFB Openers
Hosts Scott Soshnick and Jacob Feldman are joined by Kurt Badenhausen to discuss the latest sports business news, including a record-breaking sports card auction, the return of the U.S. Open, and an action-packed opening weekend of college football amid seismic change for the sport. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 21, 2025 • 31min
Tennis’ Big Two Era; ESPN’s Future Arrives
Hosts Scott Soshnick and Jacob Feldman are joined by Kurt Badenhausen to discuss Sportico’s rankings of the highest-paid tennis players, led by Jannik Sinner and Carlos Alcaraz. Then they discuss the debut of ESPN’s direct-to-consumer offering, and why the company doesn’t get enough credit for its digital transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 19, 2025 • 28min
What’s $30 Million to the Michigan Wolverines?
Scott and Eben discuss a handful of big sports business stories, including Michigan’s punishment for its sign-stealing operation, the collapse of Grand Slam track, a new revenue stream for LA28, and Aaron Rodgers’ helmet fiasco. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 14, 2025 • 32min
NFL Valuations Special, Plus Portland Trail Blazers Sale
Scott and Eben are joined by valuations expert Kurt Badenhausen to discuss Sportico’s latest NFL valuations, which start with the Dallas Cowboys ($12.8 billion) and end with the Cincinnati Bengals ($5.5 billion). They also talk about recent sales involving the Minnesota Twins and Portland Trail Blazers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 12, 2025 • 29min
Paramount Makes $7.7B Splash With UFC Deal / ESPN Streaming Latest
Scott and Eben speak about UFC’s new $7.7 billion deal with Paramount, which came a week after the Skydance merger was announced. They also talk about ESPN’s streaming tie-up with FOX, and a Sportico investigation into a former NFL player now being sued for fraud. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 7, 2025 • 29min
Unpacking An NFL-ESPN Tie-Up Years in the Making
Scott and Eben discuss the NFL’s latest billion-dollar media deal, a deeper relationship with ESPN that involves NFL Network, RedZone, fantasy, real estate, carriage, and more. They also talk about the Big Dumper, and Shedeur Sanders. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 5, 2025 • 29min
Pro Volleyball Merger, WNBA Relocation Battle
Change is afoot. Hosts Scott Soshnick and Jacob Feldman break down a major bit of volleyball news as two leagues announce they are coming together—and expanding. Then they talk about the state of the WNBA’s Connecticut Sun sale, and whether the team will stay in New England or be shipped away from Boston. They also hit on ESPN’s acquisition of media assets from the NFL and the current state of the flag vs tackle divide in youth football, as well as their takeaway’s from MLB’s Bristol experiment. Learn more about your ad choices. Visit megaphone.fm/adchoices


