
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Latest episodes

Dec 3, 2024 • 33min
The NFL Is Investing in Mexico’s Top Soccer League?
Scott and Eben discuss a potential major overhaul of Mexican soccer, with a notable new investor. They also talk about YouTube sensation MrBeast, protests by Premier League fans, and Marc Lasry dropping his pursuit of the North Carolina Courage. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 28, 2024 • 36min
Giants’ Saquon Sorrow is Eagles Thanksgiving Feast
Scott and Eben discuss Saquon Barkley’s departure from the New York Giants, his success in Philadelphia, and the great Hard Knocks footage that captured it all. They also talk about the Oregon Ducks video team’s cinematic recaps of their wins. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 26, 2024 • 35min
Highest Paid Coaches / Expansion is Everywhere!
Scott and Eben discuss Sportico’s recent list of the 50 highest-paid coaches in the U.S. They also talk about Caitlin Clark’s NWSL interest, the UFL’s expansion, and a nostalgic piece of candy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 21, 2024 • 31min
A New Way To Launch a Sports League w/ LOVB’s Katlyn Gao
Eben and Kurt speak with Katlyn Gao, League One Volleyball’s co-founder and CEO, about the group’s new $100 million funding raise, volleyball’s popularity, and why LOVB built a pro sports league by focusing first on youth clubs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 19, 2024 • 32min
A Tale of Two Fights: One Tyson, One Trump
Scott and Eben discuss Mike Tyson’s fight versus Jake Paul, and president-elect Donald Trump’s visit to the UFC event in New York City. They also talk about Northwestern’s new $850 million stadium project, and ESPN’s unique deal to license TNT’s popular “Inside the NBA” show. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 14, 2024 • 29min
Cavs’ 1,000-to-1 Odds / The Sphere’s $500 Million Loss
Scott and Eben discuss FanDuel offering 1,000-to-1 odds that the Cleveland Cavaliers finish the regular season 82-0, which reflects the gradual blending of oddsmaking and marketing. They also discuss the Sphere’s heavily operating losses, and another asset sale from Endeavor with an interesting twist. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 12, 2024 • 30min
The NFL Goes Global / WTA’s Riyadh Riches
Scott and Eben discuss the NFL’s international aims, which are growing quite quickly if commissioner Roger Goodell is to be believed. They also talk about the prize pool at the WTA Finals held in Riyadh, and an NFL player that’s part of a potato empire. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 7, 2024 • 36min
How A Second Trump Presidency Impacts Sports
Scott and Eben discuss how a second Donald Trump presidency might impact the sports world, from golf to MMA, estate taxes and ticket prices. They also recap a recent sports investing conference in New York. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 5, 2024 • 38min
Light and Fun Club Sportico Takeover on Election Day
Eben and Jacob keep it light-hearted on Election Day as they discuss the changing nature of sports fandom, media consumption, and social media. They also talk about Club Sportico, their new sports business community. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 31, 2024 • 36min
Why NHL Valuations Have Nearly Doubled Since 2021
Kurt Badenhausen, a Sportico valuations expert, dives into the skyrocketing NHL franchise values, which have surged by 92% since 2021, averaging $1.8 billion. He reveals how Sun Belt teams, once seen as underperformers, have flipped the script to achieve remarkable success. The conversation also touches on the influence of the NHL's salary cap and compares the future potential of owning iconic teams like the Boston Bruins versus the Celtics. Innovations in sponsorship, like digital dasher boards, are also explored, highlighting exciting revenue opportunities.
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