

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Feb 20, 2025 • 33min
It’s Christmas Morning For Hockey Fans In North America
Scott and Eben talk about the NHL’s 4 Nations Face-Off, which ends Thursday with a title showdown between the U.S. and Canada. They talk about the economics of the event, its future, and a rare national win for the sport. They also talk about a first for Nike, baseball’s stadium woes, and women’s sports sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 18, 2025 • 34min
NHL vs. NBA All-Star Breaks, Plus 100 Highest-Paid Athletes
Scott and Eben discuss the very different All-Star breaks in the NBA and NHL. The former had a fairly standard weekend in San Francisco; the latter launched a new four-team international showcase. They also talk about the 100 highest paid athletes in the world, Cristiano Ronaldo’sYouTube account, and a stake in the New York Giants that is on the market. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 13, 2025 • 50min
‘The NFL Should Have Pulled that Deal off the Table’ w/ DeMaurice Smith
Scott and Eben speakwith DeMaurice Smith, the former executive director of the NFLPA, about histime running the union, risk management, negotiating a CBA during COVID, andDonald Trump vs. the NFL. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 11, 2025 • 37min
Super Bowl Recap, Plus ESPN’s Women’s Sports Weekend
Scott and Eben speakwith Susie Piotrkowski, VP of women’s sports programming at ESPN, about theEagles’ dominant Super Bowl performance, ESPN’s big weekend of women’s sportscontent, and how Disney utilizes a portfolio that includes the WNBA, NWSL, LeagueOne Volleyball, and more than a dozen college championships. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 6, 2025 • 37min
Where Does the NFL Go From Here?
Scott,Jacob, and longtime NFL advisor Marc Ganis discuss what's next for theleague, ahead of the 2025 Super Bowl. An NFL team is now worth more than $10billion. The league is playing games in Australia and on Netflix. It is hostingthe President of the United States—and Taylor Swift—onSunday. Can anything slow the sport's momentum? And how has it gotten sobig, by luck or by strategy? Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 4, 2025 • 25min
MLS Valuations Breakdown
Scott,Jacob, and Kurt Badenhausen discuss Sportico's recently published MLSvaluations. How have a handful of clubs separated themselves from thepack, why are small-market and new clubs excelling, and where do things standwith MLS's Apple deal? Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 30, 2025 • 35min
What We Do/Don't Know: Super Bowl, Caitlin Clark, and Expansion
Scottand Jacob discuss expectations for the Super Bowl—can the Chiefs set another record?Will Caitlin Clark show up?—as well as some tidbits on the way playoffadvertising and ticket revenue is collected by the NFL that surprised the hoststhemselves. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 28, 2025 • 33min
Again?! Eagles vs. KC Super Bowl Rematch, Plus Fanatics Economics
Scott and Eben discuss the Super Bowl matchup, arematch between the Chiefs and Eagles. They also talk about another possibleNWSL sale, a curious new F1 rule, and the economics of Fanatics. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 23, 2025 • 41min
The Richest School Won, Plus Minor League Hockey Drama
Scott and Eben discuss Ohio State’s college footballnational title. They also talk about changes afoot in minor league hockey,Netflix economics, and a very lucky 11-year-old boy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 21, 2025 • 32min
Bills Fans Drop Shovels / College Sports Crosses Rubicon
Scott and Eben discuss the NFL playoffs, includingBills fans’ love of Zubaz, a tradition dying in their new stadium, and anowner’s conflict. They also discuss a wild week in college sports and how theincoming Trump administration might play a role. Learn more about your ad choices. Visit megaphone.fm/adchoices