

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Aug 24, 2023 • 37min
How One MLS Team Maximized Revenue When Hosting Lionel Messi
Scott and Eben speak with New York Red Bulls president/GM Marc de Grandpré about the financial benefits of hosting Lionel Messi, and MLS’s new Apple deal. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 22, 2023 • 37min
Messi Magic Lifts New MLS Tournament / Are Cleats Fashion?
Scott and Eben discuss Lionel Messi’s unprecedented success at Inter Miami, and a report that soccer cleats are becoming fashionable for everyday wear. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 17, 2023 • 36min
‘Changing the Stink’ Highlights Paradox of NFL’s Hard Knocks
Eben and Jacob discuss the latest viral NFL clip, and the paradox of shows like ‘Hard Knocks.’ They also talk about MLS’s Messi strategy and the women’s World Cup. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 15, 2023 • 38min
Sorting Out Sports' Streaming Shakeup w/ Parrot Analytics' Julia Alexander
Jacob is joined by Julia Alexander to discuss ESPN's precarious transition from the lucrative bundled ecosystem of yesterday to the treacherous streaming world of tomorrow. They also discuss whether sports fandom writ large is at risk as teams and leagues try to balance reach with revenue. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 10, 2023 • 32min
Cowboys Worth Record $9.2 Billion / ESPN Sportsbook Coming
Scott and Eben discuss Sportico’s latest NFL valuations, which list the Cowboys as the most valuable sports team in the world ($9.2 billion). They also discuss ESPN’s new sportsbook licensing deal with Penn. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 8, 2023 • 33min
College Sports Fractures and Reforms Around TV Billions
Scott and Eben discuss a wild week in college sports, which resulted in a dramatic re-shaping of the entire business. The Pac-12 may be gone, the Big 12 has beefed up, and is the ACC next? Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 3, 2023 • 33min
World Cup and Business Lessons w/ Just Women’s Sports Founder Haley Rosen
Scott and Eben speak with Haley Rosen, founder and CEO of Just Women’s Sports, about the ongoing World Cup, investment in women’s sports, and Rosen’s experience as a young entrepreneur. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 1, 2023 • 31min
Mets Unloading MLB’s Priciest Roster / Colorado Bolts Pac-12
Scott and Eben discuss the Mets selling key parts of the most expensive roster in baseball. They also talk about Arctos buying more of HBSE, and Colorado leaving the Pac-12 to return to the Big 12. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 27, 2023 • 47min
Investing in Sports, with Sapphire Sport Partner Michael Spirito
Scott and Eben speak with Michael Spirito, founding partner of Sapphire Sport, about his fund’s investment thesis, the current market, and how young sports fans are changing they way they consume their favorite teams. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 25, 2023 • 37min
What Drake Can Teach Sports Owners, Plus Mbappe’s $1.1B Saudi Offer
Scott and Eben discuss lessons from a recent Drake concert at MSG. They also talk about Kylian Mbappé’s massive new contract offer, Lionel Messi’s storybook Inter Miami debut, and the NFL finally moving on from Dan Snyder. Learn more about your ad choices. Visit megaphone.fm/adchoices