

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Sep 28, 2023 • 32min
Bacon Sales, Toy Story Football and WNBA Expansion
Scott and Eben move rapid-fire through a number of topics, including a fun NIL deal in college football, a new sports betting product, a Toy Story x NFL crossover, Sean McManus leaving CBS, and possible WNBA expansion to the Bay Area. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 26, 2023 • 30min
Taylor Swift & the NFL: Who Benefits Most from Latest Viral Crossover?
Scott and Eben discuss the collision of two billion-dollar U.S. entertainment brands—the NFL and Taylor Swift—following news that the pop star is dating Chiefs tight end Travis Kelce. They also talk about Usher’s halftime show, the prolonged Messi effect, and the upcoming 2026 World Cup in North America. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 21, 2023 • 28min
What Slamball’s Return Says About The Future of Sports Media
Scott and Eben speak with Mike Tollin, award-winning film producer and Slamball co-founder, about the sport’s return after a 20-year hiatus, and the changing landscape of sports media. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 19, 2023 • 34min
Coach Prime Blends College Football and Reality TV in Colorado
Scott and Eben discuss the Deion Sanders Show in Colorado, where the Buffaloes’ football coach—justified or not—has become the epicenter of sports and entertainment. They also chat about the NBA fighting load management, and the collapse of sports drink company BioSteel. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 14, 2023 • 33min
Aaron Rodgers Injury Sparks Turf, Media, Betting Business Fallout
Scott and Eben discuss Aaron Rodgers’ season-ending injury, which has ramifications for media companies, sportsbooks and maybe even NFL owners. They also talk about the new publicly-traded UFC x WWE company, and Deion Sanders’ hot start at Colorado. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 12, 2023 • 32min
Takeaways from the ESPN-Charter Carriage Fight / U.S. Open Recap
Scott and Eben discuss the ESPN-Charter carriage dispute, which may have dramatic downstream effects despite its resolution on Monday morning. They also talk about the U.S. Open champions—Novak Djokovic and Coco Gauff—and the start of the NFL season. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 7, 2023 • 37min
Fixing College Sports With Coach-Turned-CEO-Turned-Coach Joe Moglia
Scott and Eben speak with Joe Moglia, ex-CEO of TD Ameritrade and former FBS head football coach, about this unstable moment in college sports, and what should be done to fix it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 5, 2023 • 39min
Labor Day Spectacular with NFL Advisor Marc Ganis
Scott and Eben speak with sports consultant Marc Ganis about the strength of the NFL’s business, untapped revenue opportunities, and takeaways from the enduring career of Diana Ross. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 31, 2023 • 37min
Barstool CEO Erika Nardini Badan Talks Newfound Corporate Freedom
Scott and Eben speak with Barstool CEO Erika Ayers Badan about the company’s recent separation from Penn Entertainment, the benefits of private ownership, and the plan to reach profitability. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 29, 2023 • 37min
U.S. Open Financial Preview / NFL’s Highest-Paid Players
Scott and Eben talk about the money behind the U.S. Open, which begins this week in New York City. They also talk about the highest paid NFL players, the start of the college football season, and more Messi magic. Learn more about your ad choices. Visit megaphone.fm/adchoices