

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Jan 25, 2024 • 33min
Barstool’s Return to Sports Betting / MLS Valuations Breakdown
Scott and Eben are joined by Kurt Badenhausen to discuss Barstool’s likely return to sports betting, Netflix’s $5B push into WWE, and Kurt’s latest MLS valuations. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 23, 2024 • 36min
Kelce, T-Swift Parade Continues / Sports Illustrated Collapses
Scott and Eben discuss the latest from the NFL playoffs, including huge viewership, business fallout, and the Taylor Swift/Travis Kelce marketing bonanza. They also talk Sports Illustrated’s demise and NBA escrow details. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 18, 2024 • 40min
Uncovering College Sports’ Untapped Billions w/ Ben Sutton
Scott and Eben speak with Teall Sports & Entertainment founder/chairman/CEO Ben Suton about untapped revenue in college sports, private equity, and the future of NCAA competition. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 16, 2024 • 39min
NFL Playoff Winners: Lions, Peacock, Taylor Swift’s Jacket
Scott and Eben discuss the latest with the NFL playoffs. They also talk about the coaching carousel in college and pro football, and a prominent billionaire unloading part of her sports portfolio. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 11, 2024 • 32min
Michigan Wins National Title / California Eyes Shohei’s Millions
Scott and Eben discuss Michigan’s national title victory, and what it might mean for coach Jim Harbaugh. They also discuss California looking to close a tax loophole that Shohei Ohtani might use to avoid paying takes on $680 million of his contract, plus NFL playoffs and the sale of data company Two Circles. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 9, 2024 • 39min
Tiger’s Nike Breakup / ESPN’s Pat McAfee Headache
Scott and Eben talk about Tiger Woods and Nike parting ways, the end of one of sports’ most enduring sponsorships. They also talk about ESPN’s latest public controversy, a notable hire from the Washington Commanders, and an NFL playoff game exclusively on Peacock. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 4, 2024 • 41min
Michigan vs. Washington A Perfect Matchup for College Sports Tumult
Scott and Eben discuss the money behind the college football title game between Michigan and Washington. They also talk about ESPN’s latest controversy with Pat McAfee and Aaron Rodgers, Panthers owner David Tepper’s $300,000 fine, and Eric Scmidt buying into the Minnesota Timberwolves. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 2, 2024 • 35min
True/False Predictions for Sports Business in 2024
Scott and Eben debate whether there’s a sports valuations market correction on the horizon. They also discuss predictions for 2024, including a rapid-fire round of questions regarding team sales, private equity involvement, sovereign wealth and media deals. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 28, 2023 • 35min
Inside the College Football Playoff w/ Bill Hancock
Scott and Eben speak with College Football Playoff executive director Bill Hancock about the business of the CFP, the rapid changes in college sports, and what might be in store for the playoff’s next major media deal. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 26, 2023 • 35min
FSU’s Christmas Gift to ACC / Dodgers Land Japanese Star, Again
Scott and Eben discuss Florida State suing the ACC in an attempt to exit the conference without penalty. They also talk about the Dodgers landing a second major MLB free agent, and the latest in the PGA Tour talks. Learn more about your ad choices. Visit megaphone.fm/adchoices


