

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

May 2, 2024 • 38min
The NBA TV Deals Are Close. Is A Premier League Salary Cap?
Scott and Eben discuss the NBA’s ongoing media rights negotiations—which appear to have settled on ESPN, Amazon, NBC and Turner/WBD. They also talk about why athletes and owners are flocking to liquor investments, an interesting Ed Orgeron lawsuit, and a potential seismic shift in the economics of European soccer. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 30, 2024 • 39min
Ryan Reynolds, Rob McElhenney Expand Soccer Portfolio in Mexico
Scott and Eben break down big news in international soccer: Celebrity Wrexham owners Ryan Reynolds and Rob McElhenney investing in Mexico’s Club Necaxa, and Necaxa’s owners buying into Wrexham. They also talk about the MLBPA sharply criticizing Nike for the new baseball uniforms, and Roger Goodell’s plans for a bigger NFL regular season. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 25, 2024 • 35min
NFL Draft Shows Evolution of the League, Rookie Pay
Scott and Eben break down the business of the NFL Draft, which is this week in Detroit. They also talk about Andy Reid’s new $100 million contract, public money for public stadiums, and a surprising NHL jersey stat. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 23, 2024 • 31min
NHL, NBA Playoffs Start As Viewership, Attendance Jumps
Scott and Eben discuss the start of the NHL and NBA playoffs. The NHL posted big viewership jumps this year, and the NBA is in the midst of negotiating its next round of media deals. They also talk about a new Shohei Ohtani sponsor. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 18, 2024 • 37min
Goodbye Coyotes, Plus Caitlin Clark’s Jersey Delays
Scott and Eben discuss the end of the Arizona Coyotes, at least for right now. They also talk about why Caitlin Clark mania won’t include jerseys for a few more months, Jontay Porter’s NBA ban, and more details about the proposed college football Super League. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 16, 2024 • 34min
Inside the Business of America’s Dominant Olympic Team
Scott and Eben speak with Team USA CEO Sarah Hirshland about the run-up to the Paris Summer Games, the power of athlete stories, and what makes Team USA different from almost every other national team at the Olympics. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 11, 2024 • 34min
UConn’s Curious Business Case / Masters Preview
Scott and Eben discuss UConn’s back-to-back national titles, and what to make of a dominant basketball school in an era where football makes all the money. They also talk about the Masters, Auburn’s Under Armour deal, and a fun Yankees giveaway. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 9, 2024 • 36min
NCAA Women’s Basketball Is Blowing Up. What’s Next?
Scott and Eben discuss the commercial success of this NCAA women’s basketball tournament, and discuss what’s next for the WNBA and the NCAA. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 4, 2024 • 33min
Women’s March Madness Goes Off / Endeavor Goes Private
Scott and Eben discuss the overwhelming commercial success of this year’s women’s NCAA basketball tournament—including a record 12.3 million viewers for an Elite Eight game—plus the NCAA hockey tournament and Endeavor going private in a $25 billion private equity deal. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 2, 2024 • 37min
Ocelots and 21-Points Comebacks: Inside Flag Football’s Growth
Scott and Eben speak with Jeff Lewis, founder and CEO of the American Flag Football League, and Brian Michael Cooper, the AAFL’s COO and president, about the AFFL’s growth, its inclusion in the Olympics, and how it plans to break into a crowded global sports environment. Learn more about your ad choices. Visit megaphone.fm/adchoices


