
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Latest episodes

Apr 24, 2025 • 31min
50 Highest Paid Athletes Ever / NFL Draft Preview
Scott and Eben discuss Sportico’s high-paid athletes of all time, a top 50 that covers eight sports and 16 countries. They also debate the Savannah Bananas and the upcoming NFL Draft in Green Bay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 22, 2025 • 30min
The ‘Matriarch of Utah’ Returns, Plus Trump vs. Harvard Athletics
Scott and Eben speak about Gail Miller’s return to big-time sports ownership in Utah with her purchase of the Utah Royals and Real Salt Lake. They also talk about a new sports PE fund, and Trump vs. Harvard. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 17, 2025 • 37min
What the Hell is Going on In College Sports?
Eben chats with Sportico’s Daniel Libit about the rapid changes underway in college sports, including a series of high-profile lawsuits and looming revenue sharing. They also talk about what it all means for fans, the status of athlete activism, and why 2030-2032 may actually be the critical window of reform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 15, 2025 • 34min
PGA vs. LIV Undertones Abound as Rory Wins Masters
Scott and Eben talk about Rory McIlroy’s win at The Masters, and the many business stories that spun off it. They also talk about Nico Iamaleava, Paige Bueckers and Western Michigan hockey. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 10, 2025 • 29min
Tariff Whiplash, Plus the World’s Highest Paid Golfers
Scott and Eben discuss a crazy few days in the global economy, with markets crashing and dire words from Republican donors like Ken Griffin, followed by a Trump announcement that sent stock surging. They also talk about the world’s highest-paid golfers on the eve of the Masters, and two senators asking the DOJ to probe a new partnership between Fanatics and Ticketmaster. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 8, 2025 • 32min
Ovechkin Breaks Goal Record / Tariffs Rock Sports
Scott and Eben talk about Alex Ovechkin breaking Wayne Gretzky’s all-time NHL scoring. They also talk about the sports implications of President Trump’s global trade war, the NCAA basketball tournaments, and The Masters. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 3, 2025 • 36min
The Truth About Torpedo Bats / Timberwolves Sale Resolved
Scott and Eben talk about the ‘torpedo bats’ that have taken the internet—and MLB—by storm. They also chat about a major update in the Minnesota Timberwolves sale, a potential sale in MLS/NWSL, and the latest in the Ovi goal chase. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 1, 2025 • 34min
NBA Europe?!? w/ Unofficial Partner Host Richard Gillis
Scott and Eben speak with Richard Gillis, host of the Unofficial Partner podcast, about the NBA considering its own league in Europe. They break down the what, the why and the how, and discuss some potential hurdles to the project. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 27, 2025 • 38min
MLB Valuations Recap on Opening Day
Scott and Eben speak with Sportico valuations expert Kurt Badenhausen about his latest MLB numbers, the business of baseball, and what might be in store with the sport's looming labor battle. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 25, 2025 • 31min
NCAA Tournament Update: All March, No Madness
Scott and Eben discuss the first two rounds of the NCAA tournament, which were light on upsets or drama. They also talk about a surprising Celtics sale, and the death of a sports business icon. Learn more about your ad choices. Visit megaphone.fm/adchoices