
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Latest episodes

Mar 13, 2025 • 34min
Live from SXSW: Breaking Celtics Sale News
Scott and Eben are joined by Eric Jackson for a live taping at SXSW in Austin. They talk about Eminem the WNBA owner, the groups vying for the Celtics, and other musings from their time in Texas. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 11, 2025 • 30min
Fanatics x Ticketmaster / Ovi the Collectibles Tsar
Scott and Eben discuss Fanatics’ long-expected move into ticketing, via a partnership with Ticketmaster. They also talk about Alex Ovechkin’s memorabilia haul, the Yankees’ record 2023 ticket revenue, and WNBA labor omens. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 6, 2025 • 32min
How the NHL Is Confronting Fraught USA-Canada Relations
Scott and Eben talk about how the NHL is navigating fraught economic and political tensions between the U.S. and Canada. They also discuss a notable legal settlement in college sports, a World Cup halftime change, and Adidas finally ridding itself of Yeezy product. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 4, 2025 • 34min
Is a Nationals Sale Looming? / Ovi Watch Begins
Scott and Eben discuss the media rights settlement between the Orioles and Nationals, and what it means for a potential Nats sale. They also talk about the UFC and the FBI, Alex Ovechkin’s goal chase, and Serena Williams’ latest investment. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 27, 2025 • 31min
NFL Players Rated Every NFL Owner. Only One Got An F
Scott and Eben discuss the latest NFLPA report card, in which anonymous players rated various aspects of their teams. They also discuss the Top 100 most valuable sports franchises, and the ownership future of the Cleveland Guardians. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 25, 2025 • 41min
What Up With the Yankees?! Plus, MLB and MLS Roundup
Eben and Jacob discuss some recent changes underway with the New York Yankees. They also talk about ESPN’s divorce from MLB, robot umps, MLS’s deal with Apple, and a new MLS owner. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 20, 2025 • 34min
It’s Christmas Morning For Hockey Fans In North America
Scott and Eben talk about the NHL’s 4 Nations Face-Off, which ends Thursday with a title showdown between the U.S. and Canada. They talk about the economics of the event, its future, and a rare national win for the sport. They also talk about a first for Nike, baseball’s stadium woes, and women’s sports sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 18, 2025 • 35min
NHL vs. NBA All-Star Breaks, Plus 100 Highest-Paid Athletes
Scott and Eben discuss the very different All-Star breaks in the NBA and NHL. The former had a fairly standard weekend in San Francisco; the latter launched a new four-team international showcase. They also talk about the 100 highest paid athletes in the world, Cristiano Ronaldo’sYouTube account, and a stake in the New York Giants that is on the market. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 13, 2025 • 51min
‘The NFL Should Have Pulled that Deal off the Table’ w/ DeMaurice Smith
Scott and Eben speakwith DeMaurice Smith, the former executive director of the NFLPA, about histime running the union, risk management, negotiating a CBA during COVID, andDonald Trump vs. the NFL. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 11, 2025 • 38min
Super Bowl Recap, Plus ESPN’s Women’s Sports Weekend
Scott and Eben speakwith Susie Piotrkowski, VP of women’s sports programming at ESPN, about theEagles’ dominant Super Bowl performance, ESPN’s big weekend of women’s sportscontent, and how Disney utilizes a portfolio that includes the WNBA, NWSL, LeagueOne Volleyball, and more than a dozen college championships. Learn more about your ad choices. Visit megaphone.fm/adchoices
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