
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Latest episodes

Jul 3, 2025 • 31min
NBA Salaries Explode / Florida Panthers Reload
Scott and Eben discuss NBA salary economics, and a curious legal request from Michael Jordan. They also talk about the two-time NHL defending champion Florida Panthers, who managed to secure hometown discount for some of their most important players. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 1, 2025 • 34min
Three Winners of The WNBA Sweepstakes
Scott Soshnick and Jacob Feldman discuss the WNBA’s announcement of new franchises coming to Cleveland, Detroit, and Philadelphia following a historically competitive bidding process. They also break down a new slice of the Cleveland Cavaliers going on sale, NHL labor peace, and MLS teams’ Club World Cup haul. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 26, 2025 • 36min
WNBA Valuations Breakdown
Scott Soshnick and Kurt Badenhausen discuss Sportico’s recently released 2025 WNBA Valuations. The newly created Golden State Valkyries debuted at No. 1, with a $500 million valuation, ten times the price the franchise paid in expansion fees in October 2023. They also discuss how an ongoing expansion process plays into the numbers, and what impact rising team values could have on the WNBA’s next CBA.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 24, 2025 • 33min
Breaking Down the Team Sale of the Century
Scott Soshnick and Kurt Badenhausen dive deep on Mark Walter’s $10 billion takeover of the Los Angeles Lakers. They start by discussing whether the iconic franchise is worth the record-shattering sale price and what it means for the Los Angeles Dodgers owner to become the only person with control of two of the 10 most valuable sports teams in the world. They also discuss the potential sale of the Tampa Bay Rays. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 19, 2025 • 40min
Are Sports Fans Nearing a Breaking Point?
This week, Joon Lee’s New York Times Op-ed struck a chord, arguing that “fandom isn’t being nurtured anymore. It’s being mined.” He joined Jacob Feldman to discuss why he thinks recent growth—from new investors to new media deals to new international efforts—could threaten the bonds that made sports a central component of American culture in the first place. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 17, 2025 • 30min
A Made-for-TV Club World Cup, & Shaq Pays Up
Scott and Jacob discuss the early returns from the first-of-its-kind Club World Cup, including how DAZN intends to make back the $1 billion it spent on streaming rights while airing games for free. The hosts also break down Shaquille O’Neal paying FTX customers $1.8 million in a legal settlement—and whether MLB players would be better spokespeople for weight-loss or weight-gain programs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 12, 2025 • 38min
How & Why Certain Teams Excel on Social Media
Host Jacob Feldman is joined by STN Digital CEO David Brickley to discuss the company's latest report detailing the top U.S. teams on social media and the content they're using to get ahead, from Saquon Barkley to LeBron James to the Los Angeles Dodgers.
Brickley also dished a few tips for people hoping to grow their own social following—or just looking for a more personalized feed of posts on their favorite app.
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Jun 10, 2025 • 34min
College Sports Chaos: What’s Next After House Settlement?
Legal expert Michael McCann joins hosts Jacob Feldman and Scott Soshnick to discuss what last week’s completed House settlement means for the future of college sports. And boy do we have questions.
The group discusses how billions of dollars will now flow from schools to athletes, whether the new rules will be enforced, and what it means for universities unable to keep up financially. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 5, 2025 • 43min
lnside the $7M Takeover of a Viral Winter Olympics Sport
Eben speaks with Nic Sulsky, CEO of The Curling Group, about the ~$7 million takeover of the sport’s biggest event series, the business strategy behind making curling a more commercially successful global sport, the impact of the Olympics, and how curling is misunderstood among many sports fans. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 3, 2025 • 34min
How Another Stanley Cup Run Makes Panthers Money
Scott and Eben speak with Shawn Thornton, chief revenue officer of the Florida Panthers, about the team’s third straight Stanley Cup run and how that turns into new revenue for the NHL franchise. They also talk Florida hockey, the Tkachuk brothers, and the culture of the sport. Learn more about your ad choices. Visit megaphone.fm/adchoices