

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Sep 19, 2024 • 31min
There’s a New Mega Sports Empire In Canada
Scott and Eben discuss the consolidation of the major sports teams in Toronto. They also discuss a new NYCFC owner, one final ‘Woj Bomb,’ and waning interest for Deion Sanders’ college games. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 17, 2024 • 39min
Air Travel Is the Next Frontier For Sports Science
Scott and Eben discuss a new charter arrangement for the NBA, which is reportedly nearing a 13-plane deal that will see its teams fly on aircrafts made specifically for athletes. They also talk about the Timberwolves arbitration process, and the UFC's event at the Sphere. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 12, 2024 • 30min
Sports In The Sphere: Exciting or Empty Hype?
Scott and Eben debate their expectations for UFC 306 this weekend. It’s the first live sporting event to be held in the Sphere, Jim Dolan’s fancy new entertainment venue in Las Vegas. They also talk about the WNBA playoffs and a new coach for the U.S. men’s national soccer team. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 10, 2024 • 32min
America Still Loves Football / Advice for the U.S. Open
Scott and Eben discuss the return of the NFL, which some record-breaking contracts, strong ratings and off-field drama. They also talk about the U.S. Open, and the latest in a legal settlement that could change college sports forever. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 5, 2024 • 28min
NFL’s Turf Wars: The Money Behind Natural Grass vs. Artificial Surfaces
Dive into the heated debate over natural grass versus artificial turf in the NFL, exploring health concerns, player preferences, and financial implications. Discover how playing surfaces influence athlete safety and performance, alongside the challenges of hosting events at multi-purpose stadiums. Transitioning to the US Open, excitement builds as American male players rise to the occasion while fierce competition brews among women, including defending champion Coco Gauff. Unpack the financial dynamics shaping youth sports success and the influence of wealth on aspiring athletes.

Sep 3, 2024 • 36min
Introducing Club Sportico, An Online Sports Business Community
Scott and Eben are joined by Jacob Feldman to discuss Club Sportico, a new online sports business community. Club Sportico is a separate weekly newsletter, sent on Thursday afternoons, that covers the industry in a more fun and casual manner. There’s members-only Sporticast content planned, a weekly news quiz, online chatrooms, and more. You can sign up for Club Sportico here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 29, 2024 • 35min
Inside the NFL’s New Private Equity Ownership Rules
Longtime NFL advisor Marc Ganis joins Scott and Eben to break down the NFL’s new private equity ownership rules. The world’s richest sports league is taking a more conservative—and more lucrative—approach than other leagues. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 27, 2024 • 38min
U.S. Open Business Preview / NWSL Eliminates Its Draft
Scott and Eben discuss the business of the U.S. Open, a cash-printing machine that funds the rest of the USTA’s roughly $500 million budget. They also talk about the NWSL’s radical new labor agreement, and major changes anticipated in NFL ownership. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 22, 2024 • 32min
NWSL Expansion / Caitlin Clark’s Next Endorsement?
Scott and Eben break down the latest in NWSL expansion talks, with groups from Denver and Cincinnati among those meeting with the league in New York City this week. They also talk about Angel Reese and Caitlin Clark’s candy opportunities, Cristiano Ronaldo’s new YouTube channel, and the NFL latest. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 20, 2024 • 33min
Table Tennis Went Viral During the Olympics. Now What?
Scott and Jacob Feldman chat with Flint Lane, founder of Major League Table Tennis, which is about to start its second season. The sport saw an explosion of interest during the Olympics—Google Search volume reportedly popped 5x above previous highs—with basketball stars Steph Curry and Anthony Edwards joining in on the fun. Learn more about your ad choices. Visit megaphone.fm/adchoices


