Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books
Aug 22, 2024 • 32min
NWSL Expansion / Caitlin Clark’s Next Endorsement?
Scott and Eben break down the latest in NWSL expansion talks, with groups from Denver and Cincinnati among those meeting with the league in New York City this week. They also talk about Angel Reese and Caitlin Clark’s candy opportunities, Cristiano Ronaldo’s new YouTube channel, and the NFL latest. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 20, 2024 • 33min
Table Tennis Went Viral During the Olympics. Now What?
Scott and Jacob Feldman chat with Flint Lane, founder of Major League Table Tennis, which is about to start its second season. The sport saw an explosion of interest during the Olympics—Google Search volume reportedly popped 5x above previous highs—with basketball stars Steph Curry and Anthony Edwards joining in on the fun. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 15, 2024 • 43min
NFL Valuations Jump Again, With Cowboys at $10.3 Billion
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to talk about his latest NFL list, which runs from the Dallas Cowboys ($10.32 billion) to the Cincinnati Bengals ($4.71 billion). Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 13, 2024 • 32min
Olympic Flame Revived in France / NWSL’s New CBA
Scott and Eben recap the end of the Summer Olympics in Paris—a rejuvenation of the Games themselves and a template for media coverage of future mega-events. They also talk about the NWSL and its players union agreeing to a new CBA. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 8, 2024 • 34min
Dale! Why Is Pitbull Buying Stadium Naming Rights?
Scott and Eben discuss Pitbull’s $6 million deal to put his name on FIU’s football stadium. They also talk about an oddity of Olympics marketing, and Manchester United doing the unthinkable. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 6, 2024 • 34min
Noah Lyles Wants A Shoe / Howard Basketball Wants $100M
Scott and Eben break down U.S. sprinter Noah Lyles’s demands for a sneaker—not sprinting spikes—built around him at Adidas. They also talk about an audacious plan at Howard University, a new high-tax surcharge at DraftKings, and the most valuable executives in sports. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 1, 2024 • 32min
U.S. Gymnastics Swagger Strikes Gold at Paris Summer Olympics
Scott and Eben discuss the U.S. women’s gymnastics team’s early success at the Paris Summer Olympics. They also talk about the Kelce Brothers seeking a $100M podcast deal, and the MLB trade deadline. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 30, 2024 • 37min
Athletes Are Revolutionizing How We Watch the Olympics
Scott and Eben discuss how athletes are revolutionizing coverage of the Olympics via their own channels. They also talk about Peacock and NBC’s versions, WBD’s NBA lawsuit, and the latest in the major legal settlement that could forever change the business of college sports. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 25, 2024 • 35min
NFL’s 18th Regular Season Game / Olympics Biz
Scott and Eben talk about the NFL and its players union discussing an 18th regular season game. They also discuss Mat Ishbia’s NHL ambitions and the business of the Olympics. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 23, 2024 • 31min
Olympic Entertainment / Physical Tickets Return
Scott and Jacob Feldman discuss NBC's Olympics strategy, full of celebrity cameos and crossovers, as well as how athletes leverage their time in the spotlight. They also talk about the post-Covid resurgence of physical tickets as a souvenir. Learn more about your ad choices. Visit megaphone.fm/adchoices
