

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Aug 15, 2024 • 43min
NFL Valuations Jump Again, With Cowboys at $10.3 Billion
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to talk about his latest NFL list, which runs from the Dallas Cowboys ($10.32 billion) to the Cincinnati Bengals ($4.71 billion). Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 13, 2024 • 32min
Olympic Flame Revived in France / NWSL’s New CBA
Scott and Eben recap the end of the Summer Olympics in Paris—a rejuvenation of the Games themselves and a template for media coverage of future mega-events. They also talk about the NWSL and its players union agreeing to a new CBA. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 8, 2024 • 34min
Dale! Why Is Pitbull Buying Stadium Naming Rights?
Scott and Eben discuss Pitbull’s $6 million deal to put his name on FIU’s football stadium. They also talk about an oddity of Olympics marketing, and Manchester United doing the unthinkable. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 6, 2024 • 34min
Noah Lyles Wants A Shoe / Howard Basketball Wants $100M
Scott and Eben break down U.S. sprinter Noah Lyles’s demands for a sneaker—not sprinting spikes—built around him at Adidas. They also talk about an audacious plan at Howard University, a new high-tax surcharge at DraftKings, and the most valuable executives in sports. Learn more about your ad choices. Visit megaphone.fm/adchoices

Aug 1, 2024 • 32min
U.S. Gymnastics Swagger Strikes Gold at Paris Summer Olympics
Scott and Eben discuss the U.S. women’s gymnastics team’s early success at the Paris Summer Olympics. They also talk about the Kelce Brothers seeking a $100M podcast deal, and the MLB trade deadline. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 30, 2024 • 37min
Athletes Are Revolutionizing How We Watch the Olympics
Scott and Eben discuss how athletes are revolutionizing coverage of the Olympics via their own channels. They also talk about Peacock and NBC’s versions, WBD’s NBA lawsuit, and the latest in the major legal settlement that could forever change the business of college sports. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 25, 2024 • 35min
NFL’s 18th Regular Season Game / Olympics Biz
Scott and Eben talk about the NFL and its players union discussing an 18th regular season game. They also discuss Mat Ishbia’s NHL ambitions and the business of the Olympics. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 23, 2024 • 31min
Olympic Entertainment / Physical Tickets Return
Scott and Jacob Feldman discuss NBC's Olympics strategy, full of celebrity cameos and crossovers, as well as how athletes leverage their time in the spotlight. They also talk about the post-Covid resurgence of physical tickets as a souvenir. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 18, 2024 • 37min
Knicks Owner Jim Dolan Stirs the Pot / Angel City Sold
Scott and Eben discuss Knicks owner Jim Dolan’s objections to the league’s handling of its new $76 billion TV deals. They also talk about Angel City being sold to Willow Bay and Bob Iger, and new $75M sports venture fund. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 16, 2024 • 38min
Fallout of Copa America Security Collapse / NCAA Settlement Latest
Scott and Eben are joined by Mike McCann, Sportico’s legal expert, to discuss the security issues at the Copa America final, delays in the NCAA’s latest anti-trust settlement, and the NFL’s recent legal setbacks. Learn more about your ad choices. Visit megaphone.fm/adchoices


