The Rainmaker Podcast

Ever wondered about the twists and turns that make a successful marketing career? In this episode, I sit down with Kim Feil, Aspire Brands' Chief Marketing and Strategy Officer, unravelling her unconventional path in the marketing realm. How did Kim navigate her unique journey and collaborate with major consumer brands? What insights does she share on ambition, self-improvement, and aligning personal values with professional pursuits? Join our conversation as we explore the nuances of handling challenging work environments, the weight of reputation, and the art of articulating one's worth. Come along for an insightful and personal exploration of the dynamic world of marketing and the keys to a truly gratifying career.Learn more about Kim:Kim Feil is Chief Marketing & Strategy Officer of ASPIRE® Healthy Energy Drinks, an international brand reinventing energy for adults with all natural caffeine and vitamins for every day use. Following a 32-year public company career as CMO of OfficeMax, Walgreens, Sara Lee, Kimberly-Clark; CEO/President of divisions of Information Resources, Inc., and executive roles with Dr Pepper/7UP, Kim now draws on her transformation experiences as a manufacturer, retailer and insights provider to grow PE-backed companies and brands.Kim serves on the boards of ASPIRE, Naturally Chicago and The CMO Club. She has been an advisor to retail tech companies Rubikloud, RetailNext and 12Digit Marketing. She is a past board member of Roundy’s, a public grocery retailer, PowerReviews and On the Border Cantina Restaurants.Kim's Links:Kim's LinkedIn: https://www.linkedin.com/in/kim-feil/Aspire Brands Instagram: https://www.instagram.com/aspiredrinks/Aspire Brands LinkedIn: https://www.linkedin.com/company/aspiredrinks/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you experienced a challenging week in your business that you'd rather erase from memory? In this episode, I sit down with Akvile DeFazio, the visionary behind AKvertise, a marketing agency. Akvile shares the most trying week in her career, marked by the loss of two significant clients, constituting more than 90% of her business. Despite this formidable setback, Akvile's resilience shines through as she perseveres to keep her agency thriving. Our conversation delves into the critical role of robust contracts in client relationships and the transformative power of vulnerability. We candidly exchange our encounters with burnout and emphasize the paramount importance of self-care on our journeys.Tune in and be inspired by how Akvile's journey reminds us that setbacks can be turning points.Learn more about Akvile:As someone who lives for connecting people, making the connection between consumers and brands is what Akvile DeFazio, President of AKvertise does best at her award winning social media advertising agency.As a conversion driven marketer with 15 years of experience, she finds fulfillment in helping ecommerce brands, events, and entertainment clients expand their online visibility and reach their goals through future-forward strategies.Akvile's Links:Twitter: https://twitter.com/AkvileDeFazioLinkedIn: https://www.linkedin.com/in/akdefazio/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How do you handle reaching the pinnacle of your career, only to find yourself unexpectedly let go? In this episode, we sit down with AJ Wilcox, a remarkable marketer who, just like many of us, found himself on an unexpectedly unique path. AJ shares his experiences running the largest LinkedIn ads account, successfully generating top-tier leads for his sales team for over two years. But, there's a twist – he was fired by the very boss he had personally trained.Our conversation explores the crucial themes of advocating your worth and self-promotion, shedding light on the significance of recognizing and communicating your value in the professional world. AJ takes us through the twists and turns of his career, transitioning from a Rainmaker for others to becoming a Marketing Owner for himself.Join us as we uncover AJ Wilcox's inspiring journey, from career peaks to unexpected detours, and discover the valuable lessons he learned along the way.Learn more about AJ Wilcox:AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.AJ Wilcox's Links:LinkedIn: linkedin.com/in/wilcoxajTwitter: twitter.com/wilcoxajConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What are the key elements to successful franchise marketing, especially when dealing with the expectations of hundreds of business owners? Today I had the privilege of interviewing Mary Mills, Vice President of Marketing for College Hunks Hauling Junk and Moving. With over two decades of experience in franchise marketing, Mary shares the intricate challenges of managing the expectations of more than 200 different business owners. We explore her successful strategies for building strong relationships with franchisees and the pivotal role of effective communication in this dynamic environment.Mary also opens up about her career-defining moment and the invaluable impact of mentors on her professional journey. Join us as we gain valuable insights from Mary's wealth of experience in franchise marketing and leadership.Learn more about Mary:Mary Mills brings a wide range of Marketing expertise and entrepreneurial understanding to her role as Vice President of Marketing at College Hunks Hauling Junk & Moving. Mary was previously at United Franchise Group, where she was responsible for the marketing programs of existing brands such as Signarama, Transworld & Fully Promoted and was responsible for launching new brands such as VentureX & The Great Greek restaurants. Her expertise has been recognized in the franchise industry and in the broader business community. She was honored to be among the 50 Franchise CMO’s who are Gamechangers for Entreprenuer Magazine, is a recipient of the prestigious Stevie Award, recognizing her achievements as a woman executive and has also been honored as an outstanding Woman in Business by the South Florida Business Journal. Mary's Links:LinkedIn: www.linkedin.com/in/mary-tomlinson-mills-marketer/ Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How can you navigate the complex journey from being a marketing practitioner to a marketing leader? In this insightful episode, we explore this transformation with Paula French, an expert in the digital marketing world. Paula has been a steadfast member of the same marketing agency for nearly 14 years. So when it comes to agency life, she's truly seen it all and has advanced to every level there is. Paula candidly shares her experiences, shedding light on the intricacies of managing client relationships during this transition to a marketing leader. We uncover the critical importance of maintaining proactive communication during internal shifts and the psychological elements involved in role transitions. Join us for an engaging conversation with Paula French and gain invaluable insights into the journey of transforming from a marketing practitioner to a marketing leader.Learn more about Paula:Paula French has developed strategic digital marketing solutions for clients since 2009 when she joined Search Influence — then a 9-person team. Paula contributed to the company’s rapid growth by building and training effective account strategists. She has led strategy on digital marketing for the Center for Restorative Breast Surgery, Tulane University School of Professional Advancement, Audubon Nature Institute, and New Orleans Tourism.Today, Paula plays digital marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with an emphasis in education, healthcare, and tourism. Paula speaks about digital marketing in her hometown of New Orleans, as well as on the road, including past panels at MozCon Local in Seattle, Pubcon Las Vegas, and Engage in Portland.Paula's Links:LinkedIn: https://www.linkedin.com/in/paula-keller-french/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

If you're a marketer with dreams of running your own show one day, you're in for a treat. In this episode, we dive deep into the story of Amanda Thompson a remarkable individual who has conquered one of the toughest industries out there – the overly saturated skincare industry. She's worked with both celebrities and everyday folks, climbing the corporate ladder from manager to VP, all the way to becoming the chief of all things skincare.But here's the twist – she's taken the bold step of leaving the corporate safety net behind to embark on her own entrepreneurial adventure. In this candid conversation, we explore her journey from the pivotal decision to leave the corporate world. You'll discover the stark differences between marketing for a skincare giant and marketing for herself, and the valuable lessons she's learned along the way.This episode is brimming with golden nuggets of wisdom and insights, making it a must-listen for anyone at a crucial juncture in their marketing career.Learn more about Amanda:Amanda Thompson is an inspiring, authentic leader and achiever who leaves an indelible mark wherever she goes. With 15 years of experience in sales and marketing, she has trailblazed and advanced marketing in the loud, and ultra-competitive space of beauty. A curious and consistent learner, Amanda leans into data, technology, and her intuition to create and deliver- innovative, effective marketing strategies. From VP to CMO, in the tapestry of Amanda's life, her most cherished titles are wife to Brad, bonus mom to Ander, Margaux, and Alec, and dog mom to Ole (pronounced Oh-lee) the labradoodle.Amanda's Links:Kick Peach Beauty Website: https://kickpeach.com/Kick Peach Beauty Instagram: https://www.instagram.com/kickpeachConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you ever wondered how to harness the magnetic force of personal branding as a Rainmaker? In this captivating conversation with Eleanor, we break the mold by revealing the secrets to building an indomitable personal brand even while working within the confines of traditional employment. Plus, we shine a spotlight on the transformative power of speaking engagements and how they can propel your personal brand to new heights. We also discuss the importance of specialization as a Fractional CMO, sharing how honing your skills in a niche can attract the right clients and open doors you never thought possible. And together with Eleanor, we'll guide you towards thinking bigger, bolder, and reaching the pinnacle of success as a fractional CMO.Join me in this interview with Eleanor, where we empower aspiring marketers to embrace their full potential and thrive in an ever-evolving industry.Learn more about Eleanor:Eleanor Beaton is a globally recognized expert on women’s entrepreneurship and has served as an advisor on women’s leadership at the Yale School of Management. She is the founder of Safi Media, and she’s on a mission to double the number of women founders who sustainably scale past $1M in annual revenue. She has run high-ticket coaching programs for women founders since 2015. Connect on LinkedIn. Safi Media: Founded in 2015 by Eleanor Beaton, Safi Media is an education and business coaching company that backs bold women leaders who are advancing gender equity through entrepreneurship. Everything we do at Safi Media is reverse-engineered to produce our vision: Advance a model of economic growth that nourishes the planet, one woman-owned business at a time. To accomplish this vision, we have set an ambitious mission: double the number of women-founded companies that sustainably scale past $1M+ in annual revenue by 2030 through business coaching, entrepreneurship education, and storytelling with a gender lens. Safi Media is defined by our belief that when women earn, we all win. Eleanor's Links:Instagram: https://www.instagram.com/safi.media/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you ever wondered what drives the future of B2B marketing and the delicate dance between marketing and sales teams? Join us in this intriguing podcast episode as we introduce you to Alex Howe, the Vice President of Marketing at Funnel. In a dynamic conversation, we explore the evolving landscape of B2B marketing, the symbiotic relationship between marketing and sales, and the ever-alluring world of entrepreneurship.Take a deep dive into Alex's remarkable journey, which includes a fascinating stint in the cannabis industry, where he co-founded a pioneering cannabis-infused wine company. Discover the pivotal role that marketing plays in shaping the customer's buying journey, and the profound impact of intentional branding and marketing strategies.We engage in a thought-provoking discussion where we reflect on the most formidable challenge among marriage, parenthood, and entrepreneurship, leaving you with valuable insights and perspectives to ponder. Tune in to this enriching episode into the heart of marketing, entrepreneurship, and life's toughest choices.Learn more about Alex:Alex has spent his career building unique marketing, communications and go-to-market strategies for companies targeting specific, but diverse audiences, to fuel growth. After two decades of managing teams, deploying strategy and execution, launching and growing dozens of thriving companies, including his own, Alex know that ideas are a dime a dozen. The consistent keys to success are listening to your customers, long-term vision, execution, confidence to think outside the box, great people, curiosity, the ability to pivot to market realities and opportunities, and demonstration of strong judgment.Alex's Links:LinkedIn: https://www.linkedin.com/in/alexanderhowe1/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker's Roadmap today and start your new journey towards advancing your career as a leader! http://bit.ly/3DFY6xFIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

In today's rapidly changing job market, it has become increasingly uncommon to encounter individuals who have dedicated an entire decade to a single company. Yet, here we are, thrilled to engage in a captivating conversation with none other than Alex Husner, a true testament to steadfast commitment and professional perseverance. In this episode, we embark on a fascinating journey through Alex's career in the vacation rental sector, delving deep into the remarkable experiences and insights that only a decade-long tenure can offer.As we unravel Alex's story, we'll gain invaluable insights into the challenges and triumphs that accompany the decision to depart from a well-established, long-term career. Alex's journey reflects not only the evolution of the vacation rental industry but also the personal growth and adaptability required to navigate the dynamic landscape of modern employment. We'll explore the pivotal moments, the transformative experiences, and the lessons learned along the way, painting a vivid picture of the ever-shifting sands of professional life.Learn more about Alex:As newly appointed CMO for Casago, Alex will be helping grow the reach and exposure of the brand in both B2B and B2C capacities. Casago has more than 22 years of experience in vacation rentals, and has developed a franchise model for outside companies to benefit from our in-house technology, support and distribution. Locally owned businesses are at the heart of this industry, and as a franchise, we are now enabling these companies to compete at a national level while maintaining 100% ownership and control of their business.Alex previously served as CMO for Condo-World for 13 years, a vacation rental business based in North Myrtle Beach, SC that grew from 150 to 500 condos under management during this time and handled sales and marketing for an additional 5,000 affiliate properties across the Southeast.Alex is the Co-Host of Alex & Annie: The Real Women of Vacation Rentals, with her partner Annie Holcombe. They share stories from the top leaders in tourism and business and were named as part of the Top 30 Hospitality Podcasts by the Global Hospitality Institute.Alex's Links:Instagram: https://www.instagram.com/alexohusner/LinkedIn: https://www.linkedin.com/in/alex-o-husner-%F0%9F%8C%8E-1844306/Podcast: https://www.alexandanniepodcast.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker's Roadmap today and start your new journey towards advancing your career as a leader! http://bit.ly/3DFY6xFIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you torn between agency and in-house marketing? In this engaging podcast episode, I delve deep into the world of marketing with Casie Gillette, a seasoned marketing leader who's walked both paths. Together, we unravel the intricacies of agency vs. in-house marketing, exploring personal growth strategies within the field, and tackling the ever-elusive challenges of burnout and time management.Join us as Casie opens up about her journey, sharing invaluable insights and experiences. She highlights the significance of control, the art of articulating your true worth, and the delicate equilibrium between stress and rejuvenation. This conversation is a powerful testament to our shared empathy for the trials marketers face and offers actionable advice for conquering burnout while propelling your personal growth within the industry. Tune in and level up your marketing game!Learn more about Casie:Casie Gillette is the Senior Vice President of Digital at KoMarketing/Walker Sands, a B2B marketing agency in Boston, MA. She has been in the digital space since 2005, working on both the agency side and in-house, developing and implementing marketing strategies for both small businesses and Fortune 500 companies. Casie regularly writes and speaks about content marketing, search, and demandgen, and loves all things internet-related.Casie's Links:LinkedIn: https://www.linkedin.com/in/casiegillette/Twitter: https://twitter.com/CasiegConnect with Veronica on Instagram: https://www.instagram.com/vromney/Master your role, nurture your team, prioritize your well-being, and elevate your marketing leadership. Get your free Rainmaker's Roadmap today and start your new journey towards advancing your career as a leader! http://bit.ly/3DFY6xFIf you found value in today's episode, I would appreciate it if you could leave a rating and review.