The Rainmaker Podcast

Are you ready to navigate the shifting marketing landscape of 2024? In this episode I sit down with April Dunford, an authority on market positioning, to talk about crafting a value proposition that cuts through the noise. April brings her wealth of experience to the table, discussing not only the strategic pivot but also her journey from in-house marketing maven to sought-after consultant. Discover the hurdles she overcame in building a client base and the undeniable power of a robust professional network. Listen in as April reveals how public speaking and authoring a self-published book have cemented her status as an industry thought leader, and learn how you too can leverage podcasting to propel your business and personal brand to new heights. Join us for this insightful conversation that's all about positioning yourself for success in the tech world of 2024.Learn more about April:April Dunford is the world’s leading expert on product positioning. She has worked with hundreds of fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.April's Links:Twitter: https://twitter.com/aprildunfordLinkedIn: https://www.linkedin.com/in/aprildunfordYouTube: https://youtube.com/@positioningshowInstagram: https://www.instagram.com/aprildunford/Check out April's Books: https://www.aprildunford.com/books Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Unleash your career potential with Carey Bentley, renowned author of "Winning the Week: How to Plan a Successful Week Every Week". Join us as Carey, a trailblazer in preventing burnout and amplifying success, unveils the secrets to cultivating freedom, driving millions in revenue, and reclaiming precious hours. Carey shares her expertise on mastering time, a skill crucial for both Visionarys and Rainmakers alike.In this captivating episode, discover how Carey, with innovative strategies and time-bending techniques, secured significant promotions by slashing her workload in half. Explore the thrilling journey that propelled her success and gain access to exclusive hacks and tricks that will revolutionize your approach to work and life.Don't miss out on this empowering conversation that promises to elevate your career to new heights.Learn more about Carey:Carey is the co-founder of Lifehack Method and WSJ Bestselling author of Winning The Week: How To Plan A Successful Week, Every Week. Her mission is to help her clients get more productive to create space and freedom in their lives. Her team has shown over 70,000 professionals the techniques they need to eliminate burnout and work smarter, saving hundreds of thousands of hours and creating millions more in revenue for their clients. A former brand manager in the CPG space, Carey is a 9-5’er turned millennial entrepreneur. After a decades-long battle with a stress related illness, she regained her health by redesigning her life around the lifehacking principles she now shares around the world. Today Carey and her family live a nomadic lifestyle, living in countries around the globe.Carey's Links:Website: http://winningtheweek.comFacebook: https://web.facebook.com/demirandcarey/Instagram: https://www.instagram.com/demirandcarey/LinkedIn: https://www.linkedin.com/in/careybentley/YouTube: http://www.youtube.com/c/LifehackBootcampWebsite: https://lifehackmethod.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How do marketers navigate the ever-shifting terrain of consumer behavior and economic challenges? Join me in this episode alongside the brilliant Nancy Harhut as we delve into the realm of behavioral science and Nancy's unique skill set, seamlessly blending psychology with the art of persuasion to drive service sales.As we delve into our career journeys, we shed light on the unpredictable nature of the marketing landscape, emphasizing the constant need for adaptation and innovation. For those aspiring marketers, consider this your invitation to embrace your passions and become a driving force for change in an industry that thrives on evolution.But wait, there's more! Nancy and I share actionable strategies rooted in behavioral science, empowering you to elevate your marketing game amidst today's challenging economic climate. Ready to reshape your approach and thrive in uncertainty? Tune in now for a transformative journey into the powerful intersection of psychology and persuasive marketing.Learn more about Nancy:Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, Hatch Top 100 Creative Influencer, and winner of multiple International ECHO Awards for marketing effectiveness, she has created integrated campaigns for startups as well as some of the world’s biggest brands. Nancy's Links:LinkedIn: https://www.linkedin.com/in/nancyharhut/Twitter: https://twitter.com/nharhutFacebook: https://www.facebook.com/nancy.harhutConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ready to delve into the keys to thriving in the workplace despite challenges? Join me and the insightful Robert Glazer as we explore the nuances of fostering psychological safety during tough times.Discover impactful leadership strategies that transcend the ordinary. Uncover the importance of transparent communication about business realities, and learn why granting your team a sense of control is the secret to success. But that's not all – we're unlocking the playbook on how employees can proactively become adept problem solvers! Don't miss out on this enlightening episode where we unravel the mysteries of effective leadership amid uncertainty. Tune in now to gain invaluable insights and navigate the ever-evolving business landscape with confidence.Learn more about Robert:Robert Glazer is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row. He is the author of the inspirational newsletter Friday Forward, and the #1 Wall Street Journal, USA Today and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast. Robert's Links:LinkedIn: https://www.linkedin.com/in/glazer/Instagram: https://www.instagram.com/robertglazer_/Twitter: https://twitter.com/robert_glazerFacebook: https://www.facebook.com/RobertSGlazerConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

We all know personal branding can be important, but why is it more important now than before because of Artificial Intelligence? Join Mark Schaefer and me as we have a compelling conversation about the significance of personal branding in a world increasingly shaped by AI.From insights on influencer marketing to navigating imposter syndrome, we explore the intricacies of standing out in a digital age. Mark shares his unique perspective on writing books and sheds light on self-confidence in the face of rising expectations. Tune in and discover the profound connection between self-mastery and becoming a trailblazing marketer in this episode.Learn more about Mark:Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written 10 best-selling books. Mark’s new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy describes an essential new path to connect to customers in the modern digital world.His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News.Mark's Links:Website: https://businessesgrow.com/Books: https://businessesgrow.com/social-media-marketing-books/Podcast: https://businessesgrow.com/podcast-the-marketing-companion-2/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever wondered how marketing leaders navigate the chaos of today's poly-crisis world? Join me in a riveting episode where I sit down with Mitch Joel, a true thought leader in the marketing realm. Mitch doesn't just share insights; he unveils the secrets behind his enduring success. We dive into the strategy that propelled Mitch into the echelons of marketing greatness, standing alongside industry giants from Google to TikTok. But it's not just about accolades—Mitch opens up about choosing thought leadership over celebrity status and the nuanced dance of differentiating personal identity from brand.As the discussion unfolds, Mitch reveals the unique perspective that has set him apart, emphasizing the importance of finding a voice that resonates in today's crowded market. This episode isn't just an interview; it's a masterclass in marketing wisdom. So, are you ready to decode the future of marketing with Mitch Joel? Hit play and dive right in.Learn more about Mitch:Mitch Joel is Co-Founder of ThinkersOne - a platform that empowers companies with personalized and bite-sized thought leadership from the best Thinkers in the world. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.Mitch's Links:https://linktr.ee/mitchjoelConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What's the secret behind crafting unshakable confidence as a marketing leader? This week, join us for an immersive journey with Jay Acunzo as we unlock the mysteries behind building rock-solid confidence in the dynamic world of marketing.With a decade-long adventure navigating the landscapes of ESPN, Google, HubSpot, and beyond, Jay not only imparts insights but crafts a compelling narrative on transforming self-doubt into a driving force for marketing excellence. We delve into the challenges of comparison, the unrelenting pressure to be the ultimate authority, and the constant battle against creator fatigue. Jay doesn't just discuss these challenges; he provides a roadmap for cultivating confidence. Explore the nuances of intrinsic motivation, the power of embracing vulnerability, and the essence of maintaining authenticity throughout your marketing journey.Ready to elevate your confidence and redefine your approach to marketing leadership? Don't miss this opportunity to tune in, explore, and uncover the keys to transformative confidence.Learn more about Jay:Jay Acunzo is a believer in resonance in a world obsessed with reach. He's the host of the podcast Unthinkable and cofounder of the Creator Kitchen, a mastermind where content creators learn to ship more valuable, original work. He's held media and marketing roles at ESPN, Google, and HubSpot, and today, he develops original series and podcasts for bestselling authors, globally touring speakers, indie creators, and brands like Salesforce, GoDaddy, and Drift. His grandest aspiration and also delusion is to be the Anthony Bourdain of B2B creators.Jay's Links:LinkedIn: linkedin.com/in/jayacunzo Instagram: instagram.com/jacunzoConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Would you like to hear the insights into a marketer's journey from graphic designer to the top as the Head of Global Brand Experience? Join us on this episode as we uncover the fascinating journey of Durriya Gunja , a marketing leader with over two decades of experience.What strategies did she employ to shatter the glass ceiling and secure promotions that left everyone in awe? How does she navigate the intersection of motherhood and ambition in the competitive marketing landscape? Get ready for an eye-opening conversation that challenges stereotypes in the creative side of marketing and redefines the path to leadership. Tune in now to gain exclusive insights and inspiration from the extraordinary career of Durriya Gunja.Learn more about Durriya:Durriya is a marketing, creative design and brand leader with a broad skill set helping companies with transformative changes. She has 20+ years of expertise building and leading high performing teams. She is known to be strategic and collaborative, with an empathetic leadership style, a strong communicator with a conviction for delivering results. Durriya believes in living the growth mindset and has a proven track record of driving growth across organizations. Durriya's Links:Facebook: https://www.facebook.com/dkisatLinkedIn: https://www.linkedin.com/in/durriyagunja/Instagram: https://www.instagram.com/durriyagunja/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

A lot of us have juggled having a full-time job and a side hustle, and today's guest has perfected this balancing act. Jenn is a Director of Marketing as well as the founder of Jenn Trends, and to think that wasn't enough she is also a single mom. Join us as Jenn shares insights gained from over a decade of expertly balancing a full-time marketing role with nurturing her personal brand. In a captivating conversation, we explore the intriguing intersection of her aerospace career and Instagram prowess. Discover the secrets behind building a personal brand, the delicate art of aligning passion with niche, and the crucial task of finding the perfect medium of voice for your unique journey.Prepare for an inspiring discussion that explores the challenges and triumphs of maintaining a thriving full-time job while pursuing a passion-driven side hustle. Jenn's story is a testament to the power of dedication, strategic branding, and the ability to make it rain in both the aerospace industry and the dynamic world of social media. Tune in now and be ready to dive deep into the mind of a true dual rainmaker!Learn more about Jenn:Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing”.Jenn's Links:Website: https://jennstrends.com/Profit Your Profile: https://profityourprofile.com/Instagram: https://instagram.com/jenns_trendsFacebook: https://www.facebook.com/jennstrendsonlineFacebook Group: https://www.facebook.com/groups/1914407545476748LinkedIn: https://www.linkedin.com/in/jennhermanConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ready to supercharge your personal brand and command the paycheck you deserve? In today's episode, I'm thrilled to introduce you to Melanie Diesel, co-founder of Creator Kitchen and a marketing maestro. With a decade of industry mastery, Melanie guides us through the intricacies of personal branding and empowers marketing leaders to confidently assess their true value.We dive deep into pivotal topics such as pitching with assurance, implementing strategic pricing, and mastering the art of the discovery call. Melanie generously unveils her personal framework, offering practical tips to conquer imposter syndrome and pose the right questions during a discovery call – crucial for securing that dream client.If you're ready to unleash your worth and elevate your marketing prowess, this episode is a must-listen. Tune in for an enlightening conversation that will leave you motivated and equipped with tangible strategies to navigate the competitive industry.Learn more about Melanie:Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” and “Prove It: Exactly How Modern Marketers Earn Trust.”In addition to giving keynotes, leading workshops, and coaching clients on organized creativity, Melanie is the co-founder of The Creator Kitchen mastermind for creatives.Melanie is also the co-founder of two B2B marketplaces: The Convoy and GroupUps. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power. Melanie's Links:Twitter: @mdezielInstagram: Instagram.com/meldezielLinkedIn: linkedin.com/in/melaniedezielWebsite: melaniedeziel.comCreator Kitchen Website: creatorkitchen.com The Content Fuel Framework: How to Generate Unlimited Story Ideas Book: WebsiteProve It: Exactly How Modern Marketers Earn Trust Book: WebsiteConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.