
The Rainmaker Podcast
Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task. That’s where the Rainmaker Podcast comes in. 'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world. These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker. We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more. Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives. Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker? Then join me each Wednesday for new episodes of the Rainmaker Podcast. Let’s make it rain!
Latest episodes

Apr 10, 2024 • 27min
A New Way to Market Yourself For Immediate Promotion in 2024
You spend ALL your time marketing offers and products for others… with no time left to market yourself. But that ends in today's episode. So many of the marketing pros I coach come in feeling defeated, stuck, and ready to throw in the towel. And I get it! When you’re battling burnout, it can feel impossible to add one more thing to your overfilled plate.But in this episode? It’s the best half-hour you’ll spend this year! Because I know the shifts and changes that will happen when you… Master your rolePrioritize your well-beingElevate your leadershipFINALLY stand out with authorityAre you ready for more confidence, more money, and more promotions? Then tune in to this episode!Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Apr 3, 2024 • 21min
How Marketers Can Sell Themselves Successfully
Why is it that selling yourself feels so awkward, yet marketing your clients comes naturally? In this part 2 episode, I unravel the paradoxical nature of marketing professionals finding themselves adept at promoting products but stumbling when selling their own brand – themselves.From navigating the discomfort of the 'digital street corner' to mastering the art of authenticity and persuasion, I explore the challenges and opportunities inherent in promoting yourself online. With my insights and practical strategies, this episode equips you with the tools to overcome self-doubt, break through barriers, and thrive in today's competitive marketplace.Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Mar 27, 2024 • 23min
Costly Personal Branding Mistakes Marketers Often Make
In today's crowded marketing arena, it's all about making your mark. As someone who's been around the block a few times in the marketing game, I'm here to dive deep into the art of personal branding.In today's episode, I'm reflecting on a Rainmaker call with one of my clients, and it got me thinking. We hammered home the importance of showcasing your unique strengths and experiences across all your professional platforms. Because let's face it, cookie-cutter just won't cut it anymore. I'm all about helping you find those clients who truly appreciate what makes you, well, you. So, if you're ready to tune in and hear my thoughts on how to make your personal brand shine, hit play and let's get started.Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class happening on 03/28: https://bit.ly/43e9QU2Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Mar 20, 2024 • 41min
Jay Baer's Secrets To Becoming So Good That People Can't Resist Talking About You
Ever wondered what sets apart the most successful marketers from the rest? Get ready to be blown away! In today's episode, I'm bringing you none other than the legendary Jay Baer, a titan in the world of marketing strategy. Renowned for his unparalleled ability to decipher market trends and translate them into groundbreaking strategies, Jaber's insights have transformed over 700 brands worldwide.In this episode, we discuss the importance of differentiation and word-of-mouth marketing. Jay shares strategies for brands to stand out, from identifying crucial patterns in the market to crafting compelling talk triggers, Jay's wisdom is a beacon for marketers striving to make an impact. Through his generous sharing of expertise, you'll gain invaluable insights into the key requirements for standing out and distinguishing yourself in today's competitive landscape.Whether you're a seasoned marketer or just starting out, this episode promises to revolutionize your approach to marketing. Join us as we embark on a journey through the mind of one of the industry's most influential figures. Get ready to elevate your marketing game and unleash your full potential!Learn more about Jay:Jay Baer is a business growth and customer experience author, researcher, and advisor. A 7th-generation entrepreneur, Jay has written 7 bestselling business books, and created 6 multi-million dollar companies. He has consulted for more than 700 brands, including Nike, Oracle, IBM, and the United Nations. An inductee into the professional speakers hall of fame, this year Jay was voted the world’s #1 Global Guru for online marketing, and #2 Global Guru for customer experience. And in his spare time, he is the second most-popular tequila influencer and educator on the planet.Jay's Links:LinkedIn: https://www.linkedin.com/in/jaybaer/Instagram: https://www.instagram.com/jaybaer/Tequila teacher Instagram: https://www.instagram.com/tequilajaybaer/Tequila teacher LinkedIn: https://www.linkedin.com/company/tequila-jay-baer/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Mar 13, 2024 • 46min
Behind-The-Scenes of Getting Promoted with my Husband Scott Romney, VP of Sales at SOCi
Are you looking to climb the corporate ladder in the fast-paced world of sales? Today I'm joined by my husband, Scott Romney, who has just been promoted to VP of Commercial Sales.Scott opens up about the emotional journey leading to his promotion, emphasizing the critical role of vulnerability and constructive feedback in shaping a leader. We tackle the perceptions that come with professional advancement, the significance of a diverse leadership team, and the meticulous preparation involved in stepping up to a VP role—mentorship and peer support being key ingredients.We also dissect the intricate relationship between sales and marketing, and how our marriage thrives amidst the bustling industry currents. Join us as we offer a candid look into the realities of career progression and the art of leading with impact.Learn more about Scott:I help digital marketing leaders manage 100's or 1000's of locations without having to pull their hair out. Allowing national brands to be as agile as their local counterpart. Being exposed to local SEO and digital marketing for the last 15+ years, from bootstrapping my own agency and investing in my own tech stack that costs ~$200k a year to ultimately executing those strategies at scale... I'm happy to connect and share “why” I decided to partner with SOCi. After all, my experience implementing and using common tools like yext, hootsuite, listen360 and various reporting solutions…. I ‘get’ what you need to be successful and plan to solve how to get you there while also avoiding common pitfalls of many marketers.Scott's Links:LinkedIn: https://www.linkedin.com/in/scott-romney/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Ready to transform from burned out marketer to sought-after marketing leader with a multi-six-figure salary to match? Learn a new way to market yourself for immediate promotion in 2024 in this FREE micro class: https://bit.ly/3wWffmY If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Feb 28, 2024 • 1h 1min
How A Burned Out Marketer Became a Top Revenue-Generating Rainmaker
Prepare to be captivated by the saga of my rise as a Rainmaker, navigating the intricacies of corporate landscapes and overcoming the stifling grip of imposter syndrome. In this episode, I share my journey as a Rainmaker, reflecting on pivotal moments from my upbringing in a Cuban family business to my role as Chief of Staff at BossBabe.I recount navigating corporate environments, the challenges I faced as a young boss (in my 20s), and bouncing between being a Rainmaker to a Visionary for a few years. I share how I still align with being a Rainmaker (marketing leader) alongside being a CEO as I find joy in managing people and nurturing talent, finding fulfilment in influencing and empowering others.Don't miss out on this unique opportunity to gain valuable insights and inspiration from my journey—click play now and embark on a transformative exploration of leadership and resilience.Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Feb 21, 2024 • 38min
From Customer Service to C-Suite with Jeremy Gabbert, CRO at Cardone Ventures
From Customer Service to Chief Revenue Officer at some of the biggest names in the industry, Jeremy Gabbert's journey is nothing short of extraordinary. Join us as we unravel the story of his rise, exploring the highs, lows, and indispensable grit required to make it as a Rainmaker. From navigating challenging personalities to enduring the relentless demands of the field, Jeremy shares invaluable insights and experiences that promise to captivate and inspire. Tune in for a riveting conversation filled with wisdom, resilience, and the untold secrets behind achieving unparalleled success in the corporate arena.Learn more about Jeremy:Jeremy Gabbert currently serves as the Chief Revenue Officer at Cardone ventures with a 15 year career collaborating and helping build some of the biggest brands in the world today. His comprehensive expertise spans in a diverse range of areas including digital and traditional marketing, the development of large-scale sales teams, and the enhancement of client engagement experiences. Jeremy has spent his life's work focusing on the instrumental elements in driving companies towards groundbreaking product launches and consistent long-term growth. His innovative strategies in digital marketing have been key in generating over $450 million in revenue. His contributions have significantly influenced the direct response marketing and live event industry, annually affecting millions of people globally.Jeremy's Links:Instagram: https://www.instagram.com/jeremy.gabbert/LinkedIn: https://www.linkedin.com/in/jeremy-gabbert-55b24135/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Feb 14, 2024 • 42min
How Did an SEO Specialist Become A Famed Agency CEO? A Conversation with Paxton Gray
Ever wondered how an SEO specialist became the CEO of one of Utah's most successful marketing agencies? Join me as I sit down with Paxton Gray, CEO of 97th Floor Agency, to unravel his remarkable journey. From humble beginnings to leading a thriving agency, Paxton shares insights into his unexpected career trajectory. But this conversation isn't just about business success—it delves into the raw and real emotions of ambition, guilt, and balancing personal and professional obligations. Paxton and I open up about the challenges we face in navigating our ambitious pursuits while fulfilling family responsibilities and leadership roles. Get ready for an honest and unexpected discussion that will leave you inspired and reflective.Learn more about Paxton:Paxton Gray is the CEO of 97th Floor. He’s responsible for helping the agency carry out their mission to elevate people and brands they believe in.Paxton's Links:Twitter: https://twitter.com/97paxLinkedIn: https://www.linkedin.com/in/paxtongray/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Feb 7, 2024 • 39min
Positioning Yourself for $100k Clients with April Dunford
Are you ready to navigate the shifting marketing landscape of 2024? In this episode I sit down with April Dunford, an authority on market positioning, to talk about crafting a value proposition that cuts through the noise. April brings her wealth of experience to the table, discussing not only the strategic pivot but also her journey from in-house marketing maven to sought-after consultant. Discover the hurdles she overcame in building a client base and the undeniable power of a robust professional network. Listen in as April reveals how public speaking and authoring a self-published book have cemented her status as an industry thought leader, and learn how you too can leverage podcasting to propel your business and personal brand to new heights. Join us for this insightful conversation that's all about positioning yourself for success in the tech world of 2024.Learn more about April:April Dunford is the world’s leading expert on product positioning. She has worked with hundreds of fast-growing technology companies to accelerate their growth through clear, compelling positioning. Previously April has run marketing and product teams at a series of seven successful technology startups. She is also a board member, investor, and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.April's Links:Twitter: https://twitter.com/aprildunfordLinkedIn: https://www.linkedin.com/in/aprildunfordYouTube: https://youtube.com/@positioningshowInstagram: https://www.instagram.com/aprildunford/Check out April's Books: https://www.aprildunford.com/books Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Jan 31, 2024 • 29min
Time-Bending Strategies for Career Growth with Carey Bentley
Unleash your career potential with Carey Bentley, renowned author of "Winning the Week: How to Plan a Successful Week Every Week". Join us as Carey, a trailblazer in preventing burnout and amplifying success, unveils the secrets to cultivating freedom, driving millions in revenue, and reclaiming precious hours. Carey shares her expertise on mastering time, a skill crucial for both Visionarys and Rainmakers alike.In this captivating episode, discover how Carey, with innovative strategies and time-bending techniques, secured significant promotions by slashing her workload in half. Explore the thrilling journey that propelled her success and gain access to exclusive hacks and tricks that will revolutionize your approach to work and life.Don't miss out on this empowering conversation that promises to elevate your career to new heights.Learn more about Carey:Carey is the co-founder of Lifehack Method and WSJ Bestselling author of Winning The Week: How To Plan A Successful Week, Every Week. Her mission is to help her clients get more productive to create space and freedom in their lives. Her team has shown over 70,000 professionals the techniques they need to eliminate burnout and work smarter, saving hundreds of thousands of hours and creating millions more in revenue for their clients. A former brand manager in the CPG space, Carey is a 9-5’er turned millennial entrepreneur. After a decades-long battle with a stress related illness, she regained her health by redesigning her life around the lifehacking principles she now shares around the world. Today Carey and her family live a nomadic lifestyle, living in countries around the globe.Carey's Links:Website: http://winningtheweek.comFacebook: https://web.facebook.com/demirandcarey/Instagram: https://www.instagram.com/demirandcarey/LinkedIn: https://www.linkedin.com/in/careybentley/YouTube: http://www.youtube.com/c/LifehackBootcampWebsite: https://lifehackmethod.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.