The Rainmaker Podcast

Step into the world of marketing strategy and innovation with John Huntinghouse as we unpack their experience navigating the challenges of an uber-regulated industry. John, who comes from this challenging sector, shares his refreshing approach to building and leading successful teams, offering practical insights that defy industry norms. We discuss how he overcomes regulatory hurdles to foster creativity and collaboration within his teams, challenging conventional thinking along the way. John shares his journey of finding a brand voice and reveals intentional strategies and mentorship moments that helped him break free from conformity and authentically amplify his brand's message. This discussion not only highlights the importance of authenticity in marketing but also provides actionable advice for marketers aiming to navigate similar regulatory landscapes. Tune in to discover firsthand experiences, valuable lessons, and actionable strategies that promise to inspire and empower your marketing efforts.Learn more about John:John Huntinghouse is an award winning, VP of Marketing for TAB Bank. John has over 16 years of executive marketing experience, an M.B.A. from the University of Utah and has taught over 500 students at various colleges and universities and currently teaches at Weber State University. He loves spending time with his wife Kara, and his three kids Maya, Mason & Aubrey. He is a lover of all things pasta, the 49ers & anything that Ed Catmull writes. John's Links:LinkedIn: https://www.linkedin.com/in/johnhuntinghouse/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ready to transform your understanding of marketing? Join us for a compelling conversation with marketing expert Michelle Thames! Starting with social media complexities, the discussion evolves into an insightful exploration of leadership, entrepreneurship, and race. Michelle's candid approach leads to a truly transformative dialogue. Learn how to overcome imposter syndrome, craft impactful messages, and appreciate the importance of diversity in marketing. Plus, get bonus tips on staying authentic. Don’t miss this must-listen episode!Learn more about Michelle:Michelle Thames is a marketing trailblazer, an acclaimed podcaster, and a trusted monetization strategist. With a passion for empowering women entrepreneurs, she has established herself as a dominant voice in digital marketing. Known for her innovative and effective marketing strategies, Michelle has been instrumental in driving the growth of startups into household names. She can transform businesses from obscurity to mainstream prominence by leveraging organic digital marketing strategies.Besides her marketing work, Michelle is the creator and host of the highly-rated global podcast Social Media Decoded. Here, she breaks down complex social media strategies into comprehensible narratives, equipping businesses with the tools to thrive in the digital world.Michelle is also the founder of the Elevate & Empower coaching group. This program equips ambitious women entrepreneurs with the know-how to increase their visibility, attract the right clientele, and monetize their skills using organic marketing.Michelle brings a powerful blend of knowledge, strategy, and supportive mentorship to her work. Her mission is to guide you past roadblocks and help gain clarity on your journey to business success. Michelle's Links:Instagram: Www.instagram.com/michellelthamesConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you drowning in marketing advice? Data-driven strategies here, the latest social media trends there – it's enough to make your head spin. The truth is, that effective marketing goes beyond just following the latest fads. It takes a strategic approach that considers your unique audience and avoids the pitfalls of bias.Join us as we chat with marketing guru Andy Crestodina, co-founder of a top marketing agency. We'll explore how to navigate the complexities of the field, craft data-driven strategies that get results, and achieve the perfect balance between the art and science of marketing. You'll also learn how to build a strong personal brand and avoid burnout in this ever-changing landscape. Ditch the guesswork and unlock your marketing potential – tune in today!Learn more about Andy:Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 24 years, Andy has provided digital marketing advice to 1000+ businesses.Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million readers each year. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.Andy gives up to 100 webinars and presentations per year and is a frequent repeat speaker at many of the top national marketing conferences.Andy's Links:LinkedIn: https://www.linkedin.com/in/andycrestodina/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

In this engaging discussion, Purna Virji, a globally recognized content strategist and author, shares invaluable insights on cultivating authentic thought leadership in today's digital landscape. She emphasizes the importance of unique perspectives and genuine intentions to stand out in a saturated market. Purna also reveals strategies for effective personal branding and rebuilding trust with discerning audiences. Her tips on reconnecting through authenticity and navigating challenges in public speaking make this a must-listen for aspiring leaders.

How can you stand out in a competitive job market? We're exploring this question on employability with someone who helps underrepresented and traditional MBA candidates get into top programs and is here to share her practical advice to differentiate yourself in this crowded job market, Laura Nelson.Throughout this episode we emphasize the importance of self-marketing during job searches, highlighting how demeanor and energy can influence interview success and the necessity of fitting into a team. Plus, we also discuss the balance between leadership and technical skills in senior roles and offer strategies for navigating a competitive market, such as embracing flexible positions and creative compensation.Tune in to gain valuable insights and tips that can help you shine in your job search and career development!Learn more about Laura:Laura has led a multifaceted career across the entertainment, tech, marketing, and consulting industries, with a particular focus on guiding MBA candidates toward their dreams. Early on, she discovered her passion for marketing and dedicated herself to learning more by networking, listening, pitching herself, and considering an MBA.Despite facing numerous rejections, Laura persevered. Her transformative experience at the University of Michigan - Ross School of Business’s full-time MBA program built her business acumen, practical skills, network, and confidence. Concurrently, she began mentoring future MBA candidates.Laura’s professional background and MBA admissions consulting experience uniquely qualify her to support both underrepresented and traditional candidates in their pursuit of admission to top programs.Laura's Links:LinkedIn:https://www.linkedin.com/in/lauraliznelson/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

How pivotal is the role of a fractional CMO in today's marketing landscape? Today I'm joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition. John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We also share insights on psychological development for understanding client behavior. Tune in and hear how we outline the importance of trust and mutual respect in business relationships.Learn more about John Jantsch:John Jantsch is a fractional CMO, speaker, and Wall St Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events.John's Links:LinkedIn: https://www.linkedin.com/in/ducttapemarketing/Facebook: http://www.facebook.com/ducttapemarketingInstagram: https://www.instagram.com/ducttapemarketing/Twitter: https://twitter.com/ducttapeYouTube: https://www.youtube.com/user/ducttapemarketingConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Ever found yourself frustrated with the maze of marketing tactics? Today I'm joined by Michael Barber, and we kick things off by venting about the trials and tribulations of marketing, but what unfolds will surprise you. As we journey through the discussion, we find ourselves shedding tears, not over marketing woes, but over the essence of humanity and leadership.Michael shares his invaluable insights on the five essential attributes required to thrive as a leader in 2024. Trust me when I say, this isn't your average leadership advice. Michael's list is a game-changer, and you won't want to miss a single word.So be sure to tune in and grab your notepad because this episode is packed with wisdom that will leave a lasting impact on how you navigate the worlds of marketing, leadership, and humanity. Get ready to build not just any legacy, but a meaningful and enduring one. Tune in now and let's explore together with Michael Barber.Learn more about Michael:Michael Barber is the Head of Global Marketing at Grow Schools. Before heading there to lead the marketing team, he worked with brands like MeUndies.com, Johnson & Johnson, Church & Dwight, Hass Avocado Board, and Ithaca College. His career began at Mighty Interactive, the agency founded by Jay Baer, and then he led teams at agencies like Sitewire, Nomadic Agency, and COHN before establishing his own consultancy, Barber & Hewitt. In late 2017, barber&hewitt joined Godfrey, one of the largest B2B agencies. Michael was named one of Marketo’s Fearless 50, an award recognizing the world's top marketers driving fearless marketing and digital transformation.Michael's Links:LinkedIn: https://www.linkedin.com/in/michaeljamesbarber/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Dive into the captivating world of marketing strategy as we unveil the secrets behind the renowned Bullseye Marketing Framework with none other than Louis Gudema. In this compelling conversation, we explore the transformative power of fractional CMO roles in today's dynamic marketplace, shedding light on how they've evolved over the years. From navigating the delicate balance of AI integration and trust to the often overlooked art of client discernment, Louis shares invaluable insights drawn from his extensive experience. Join us for a candid discussion that delves deep into the heart of marketing entrepreneurship, offering practical advice and thought-provoking perspectives for both seasoned professionals and aspiring marketers alike.Learn more about Louis:Louis Gudema is a fractional CMO for B2B startups and growth stage companies, and a mentor in MIT’s Venture Mentoring Service. Louis founded Magic Hour Communications, which provided marketing communications for major companies such as IBM and The Boston Globe. Then he led its pivot into a SaaS firm, growing it to one of the top firms in its national market before a successful exit. In his career, Louis has helped over two hundred B2B companies – from startups to the Fortune 5 — improve their business results. His "Bullseye Marketing," now in its second edition, was named One of the Best Marketing Plan Books of All Time by Book Authority, the 2023 Marketing/Branding Book of the Year by Goody Business Book Awards, and Finalist for Best 2023 Marketing Book from Book Excellence Awards. Louis speaks frequently on B2B marketing.Louis' Links:LinkedIn: https://www.linkedin.com/in/louisgudema/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

What if I told you that the very foundation of trust in our marketplace is crumbling? Join me and seasoned marketing expert Ron Tite as we unravel the enigma behind plummeting show-up rates and faltering conversion metrics in 2024. In this episode, we confront the harsh reality of shattered trust and explore the pivotal role marketers play in its demise. But amidst the chaos lies opportunity. Are you ready to discover genuine, long-term solutions that transcend conventional marketing fixes? Prepare for a transformative conversation filled with captivating examples and insights that promise to reshape the digital landscape. Don't miss out on this urgent exploration into rebuilding trust in an era plagued by skepticism.Learn more about Ron:An entrepreneur, speaker, and best-selling author, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and creative director for some of the world’s most respected brands including Air France, DoorDash, Google, Intel, Microsoft, Volvo, Walmart, and many others. He is founder and chief creative officer of Church+State, host and executive producer of the hit podcast, “The Coup”, and executive producer of the documentary film, Fresh Water. He has written for television. Wrote and performed a hit play. Created a branded art gallery. Published an award winning comedy book. And for 5 years, was executive producer and host of the award-winning comedy show, Monkey Toast. In demand as a speaker all over the world, Ron speaks to leading organizations about purpose, creativity, disruption, and leadership.Ron's Links:LinkedIn: https://www.linkedin.com/in/rontite/Threads: https://www.threads.net/@rontiteFacebook: https://www.facebook.com/rontite/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Curious about the secrets behind unforgettable keynote speeches? In this episode, I sit down with Andrew Davis, a keynote speaker extraordinaire, to uncover the secrets of his success. Andrew's expertise isn't just about marketing; it's about storytelling that sticks. We delve into his unforgettable moments on stage, like the Exploding Watermelon, and how he crafts narratives that linger long after the applause fades. Discover the transformative shift Andrew made in his career—seeing himself not just as a marketing expert, but as a marketing journalist and scientist.You'll hear his pivotal lessons, like the idea that 'ideas are never fully baked,' and the importance of shedding the 'ignorance tax' to accelerate your growth. Whether you're a seasoned keynote speaker or a marketing professional looking to elevate your presentations, this episode is your roadmap to becoming unforgettable on stage.Ready to amplify your impact as a keynote speaker? Tune in now and start crafting your own narrative that leaves a lasting impression!Learn more about Andrew:Andrew Davis is a bestselling author & keynote speaker. He's built and sold a digital marketing agency, produced for NBC and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.Andrew's Links:Website: https://www.akadrewdavis.com/landing/loyalty-loopersYouTube: https://www.youtube.com/c/AndrewDavisSpeakerLinkedIn: https://www.linkedin.com/in/drewdavishere/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.