The Speaker Lab Podcast

Follow up is what separates part-time speakers from full-time professionals.But how do you follow through on your follow up in the most effective way? That's what we are talking about today on The Speaker Lab with Jim Kukral.Jim is an online marketer and serial entrepreneur who wants to grow the speaking aspect of his business. This episode is a one on one coaching call with Jim about what he's been doing for follow up and what he can start doing right now to improve that aspect of his business. You'll hear that topic and more on episode 231 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What does it mean to be "unskippable"?How do you get better as a speaker?Why speaking fees are more than just a check.How often should you follow up?When should you call people you've contacted about potential gigs?How to ensure you have accountability.What do you do when you have a hot lead?Why you need to always be knocking on doors for leads.And so much more! EPISODE RESOURCESJim Kukral's web siteBe Unskippable web siteJim Kukral on TwitterJim's TEDx TalkThe E-Myth, by Michael GerberEpisode 162 with Ty BennettGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ever feel like your topic should be heard by everyone? If you said yes today's show is perfect for you. Our guest is facing the same dilemma many speakers have faced: how to narrow your speaking audience.To address this common challenge on today's The Speaker we are joined by Rocco Cozza. Rocco is a successful businessman who wants to do more speaking and today we're going to help him accomplish that goal by narrowing his audience.Join us to hear exactly how to do this and so much more on this edition of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  Why is kindness the most important thing in business?Why a message for everyone is a message for no one.When you pick a lane does that choice have to be permanent?How to determine if there is a market for your topic.How you can trojan horse your topic into existing speaking needs.What should you do if you have doubts about your speaking fees?How do you determine if a free speaking gig is valuable to you?What is one of your best marketing tools?And so much more! EPISODE RESOURCESRocco Cozza's web siteRocco Cozza on TwitterThe A.L.P.H.A. Way, by Rocco CozzaEpisode 158 with Phil JonesThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hugh is one of our rare 3-peat guests and he's back to tell us how to use blogging to book speaking gigs.On today's edition of The Speaker Lab, Hugh specifically explains why you should blog to grow your speaking business including how often you should blog, what you should blog about, how long your blog posts should be, and where you should promote your blog.In addition to being a keynote speaker and best-selling author, Hugh runs a business called BlogWorks. BlogWorks is a company devoted to helping speakers book more speaking gigs through the art of blogging.Hugh shares his wealth of knowledge and more so join us to hear it all on episode 229 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  How often should you post to ensure you're relevant?Why more is not necessarily better.The three steps to take after you write every blog post.Should you write your blog for your audience or people who hire speakers?What are the two ways to know if your blog post resonates with your audience?What should you do if you have run out of topic ideas?Is there a standard format you can use for your blog posts?What four statistics should you focus on?And so much more! EPISODE RESOURCESHugh Culver's web siteBlogWorks web siteHugh Culver on TwitterHugh Culver on episode 10 of TSLHugh Culver on episode 120 of TSLFree Speaker WorkshopThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to network and get more keynote speeches as a result? Our guest is here to find out, and you'll hear too when you listen to today's episode of The Speaker Lab.Lea Pica is part of our elite coaching program and she is looking for ways to turn her existing speaking opportunities into additional paid keynote engagements. Lea is a data storytelling evangelist who teaches digital analysts and internet marketers how to look at the data from their programs, tie it to the success of their organizations or clients and then tell that story.During episode 228, Lea tells us how speaking fits into her current business model, what she is doing right now to garner more gigs and what type of follow has worked and hasn't worked for her. We dive into all of that and more on this edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What options is she considering to boost her keynote opportunities?Do you have to be outgoing and extroverted to be a good networker?Why direct conversations translate to the hottest leads.What are the two ways to promote yourself while you're speaking?Why do you want to be the one to follow up, not vice versa?Why it's easier to get more gigs the more you speak.Why should you do your keynote before your workshop when you're doing both at a conference?How to use video to follow up with stagnant leads.And so much more! EPISODE RESOURCESLea Pica's web siteLea Pica's speaking pageLea Pica on TwitterLoomBonjoroBombBombScreencastifyThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is getting paid to speak on creativity really a viable option? Is that a topic to build your business around? Here to explore those questions is one of our Elite coaching students, Beth Inglish.Beth is an artist who speaks to other artists and leaders in the community to help them rediscover their creativity. Of late, she's been speaking to leaders in corporate America about how to be more creative and how to lead with a creative mindset.On today’s The Speaker Lab, we talk about what changed for Beth that made her want to pursue speaking as a business, how to go from doing free gigs to paid gigs and how to know if you can make a living speaking to a particular audience. Join us for those topics and more on today’s edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What are questions to ask if you are struggling to find your target audience?How do you know if your potential audience is viable?Why you need to keep your big picture goals in mind.Does everyone have creativity inside of them?How can you narrow down who you speak to?Why it's important to spread the word that you are a speaker.How can you find subgroups and other events/opportunities within the same company?Why having someone vouch for you can be a win-win for you and your client.And so much more!EPISODE RESOURCESBeth Inglish's web siteBeth Inglish on FacebookBeth Inglish on InstagramThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Everyone loves an underdog, right? If you're just starting out as a speaker you definitely fall in the underdog category. So why not take full advantage and create your own underdog Rocky story? Clint Pulver did and success has followed suit.Today he's going to tell us how he tapped into the power of his own Rocky story to make powerful relationships with speakers he admires and respects, and how he created his own board of directors as a result.On this episode of The Speaker Lab, he'll also tell us how he incorporates professional drumming experience into his speaking gigs. Join us for the details on all of these topics with my friend and yours Clint Pulver.THE FINER DETAILS OF THIS SHOW:  How did he get his first speaking gig while still in high school?When did he quit his full-time job in the medical field?The 3 things that make up a dream job: what are they?What one thing did he do that directly led to booking 7 gigs?What questions did he ask of his prospective audience?How much of a financial buffer did he have saved for himself?What one piece of content generated 85% of his bookings in his first year?What three business investments paid the biggest dividends?And so much more! EPISODE RESOURCESClint Pulver's web site Clint Pulver's demo video Clint Pulver on Instagram National Speakers Association NSA's Influence 2019The Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you track any of your speaking metrics? Our guest today, Erick Rheam, says there are 5 key metrics to growing your speaking business.Erick has been on the show before so you can revisit his story on episode 126 and episode 150. I brought him on to today's episode of The Speaker Lab to talk about the exponential growth he has had using certain key metrics. Specifically there are 5 key metrics he focuses on, and those metrics have taken his business from $15,000 to nearly $200k in under 4 years.Even if you're already successful in your speaking career you'll learn plenty from hearing about Erick's metrics and how he uses them to gauge the health of his business. Tune in for those insights and more with Erick Rheam on episode 225 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What are lagging indicators versus leading indicators?How has he determined his $5,000 speaking fee and when does he raise it?What are the 5 steps in his prospective gig pipeline?How soon should you contact a prospect who shows interest in hiring you?When does he stop everything and focus on generating leads?What does it mean to him if no one books him from an event where he's speaking?How many gigs does he aim to book from each of his speaking events?Why you've got to be serious about the numbers if you want to be serious about speakingAnd so much more! EPISODE RESOURCESErick Rheam's web siteErick Rheam on Episode 150 of TSLErick Rheam on Episode 126 of TSLErick Rheam on TwitterErick Rheam on LinkedInPipedriveGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Todd Henry is a successful speaker, consultant and best-selling author who is here to give us speaking tips from the accidental creative point of view.Todd has written four books, including The Accidental Creative, Die Empty, Louder than Words and his latest work called Herding Tigers. Herding Tigers is about how leaders can create environments in which creative teams can thrive.On today's The Speaker Lab, we talk about his evolution, why you need to have a great speaker video and the importance of lovingly punching your audience in the gut! Hear what that means and more on episode 224 of The Speaker Lab with Todd Henry. THE FINER DETAILS OF THIS SHOW:  Is it always necessary to replace your full-time income before you leave to go out on your own?Who are your stakeholders and why must you all be in alignment?How many years did it take for him to make the leap to entrepreneurship?What is the goal of taking risks?How many times did he almost quit while he was building his business?How does he cope with the struggles and the low moments he experiences today?Why you shouldn't be afraid to stand up and have a point of view.Why a good speaker "lovingly punches you in the gut".And so much more!EPISODE RESOURCESTodd Henry's web siteThe Accidental Creative web siteThe Accidental Creative podcastThe Daily Creative podcastThe Accidental Creative, by Todd HenryDie Empty, by Todd HenryLouder Than Words, by Todd HenryHerding Tigers, by Todd HenryTodd Henry on TwitterThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does the idea of cold calling strike fear into your heart? It won't after today's edition of The Speaker Lab!Joe is an up and coming speaker who has quickly added a lot of gigs to his calendar by using the four rules of cold calling for speakers. On this episode, Joe tells us what those four rules are as well as how to remove the fear of cold calling and how to make it easy for your prospects to say yes to you.This is another terrific guest you won't want to miss so be sure to join us on episode 223 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  How did he first uncover the power of cold calling?How can you get your foot in the door of an industry in which you are not known?Do you have to go in hot to a cold call?How do you know if you are a good fit for a potential opportunity?Why uncommon commonalities are important in your cold calling process.What's the best way to reach out: phone, email, or social media?How expecting nothing and appreciating everything will explode your business.The type of follow up you can do to show your gratitude for the people who help you.And so much more!EPISODE RESOURCESJoe Hirsch's web siteJoe Hirsch on LinkedIn Joe Hirsch on YouTube Joe Hirsch on TwitterThe Feedback Fix, by Joe HirschJoe's TEDx Talk Joe's Inc. ColumnDigital Summit The Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Kim is one very smart man who knows marketing and branding, and he is here to share his 7 step process for creating your speaking brand. This is the same process he has used with his clients, including well-known thought leaders like John Maxwell, Donald Miller and Suzanne Evans.On this episode of The Speaker Lab, he walks us through those 7 steps and what they entail. We also talk about why positioning determines so much of everything else you do in your business, how to price yourself as a premium speaker while still being able to negotiate and take lower-priced gigs.Whether you are new to speaking or are a long-time veteran, this is a great episode chockfull of helpful recommendations and frameworks to help you. Without further adieu take a listen to Mike Kim and I on today's The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  What is the most unique selling proposition that any of us have?Who should your marketing materials be speaking to?Which platform is best for you?Why you should position yourself towards the high end of the market.How do you know what kind of product you are offering?What is the best way to pitch and sell yourself?What are the three sub-identities to every brand?Can you sell lower-tiered products while being positioned as a high-end brand?And so much more!EPISODE RESOURCESMike Kim's web site Mike Kim on TwitterMike Kim on Instagram Mike Kim's free recap and resourcesThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.