The Speaker Lab Podcast

Grant Baldwin
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Feb 12, 2019 • 37min

Speaking Tips From The Accidental Creative with Todd Henry

Todd Henry is a successful speaker, consultant and best-selling author who is here to give us speaking tips from the accidental creative point of view.Todd has written four books, including The Accidental Creative, Die Empty, Louder than Words and his latest work called Herding Tigers. Herding Tigers is about how leaders can create environments in which creative teams can thrive.On today's The Speaker Lab, we talk about his evolution, why you need to have a great speaker video and the importance of lovingly punching your audience in the gut! Hear what that means and more on episode 224 of The Speaker Lab with Todd Henry. THE FINER DETAILS OF THIS SHOW:  Is it always necessary to replace your full-time income before you leave to go out on your own?Who are your stakeholders and why must you all be in alignment?How many years did it take for him to make the leap to entrepreneurship?What is the goal of taking risks?How many times did he almost quit while he was building his business?How does he cope with the struggles and the low moments he experiences today?Why you shouldn't be afraid to stand up and have a point of view.Why a good speaker "lovingly punches you in the gut".And so much more!EPISODE RESOURCESTodd Henry's web siteThe Accidental Creative web siteThe Accidental Creative podcastThe Daily Creative podcastThe Accidental Creative, by Todd HenryDie Empty, by Todd HenryLouder Than Words, by Todd HenryHerding Tigers, by Todd HenryTodd Henry on TwitterThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 5, 2019 • 35min

The Four Rules of Cold Calling For Speakers with Joe Hirsch

Does the idea of cold calling strike fear into your heart? It won't after today's edition of The Speaker Lab!Joe is an up and coming speaker who has quickly added a lot of gigs to his calendar by using the four rules of cold calling for speakers. On this episode, Joe tells us what those four rules are as well as how to remove the fear of cold calling and how to make it easy for your prospects to say yes to you.This is another terrific guest you won't want to miss so be sure to join us on episode 223 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  How did he first uncover the power of cold calling?How can you get your foot in the door of an industry in which you are not known?Do you have to go in hot to a cold call?How do you know if you are a good fit for a potential opportunity?Why uncommon commonalities are important in your cold calling process.What's the best way to reach out: phone, email, or social media?How expecting nothing and appreciating everything will explode your business.The type of follow up you can do to show your gratitude for the people who help you.And so much more!EPISODE RESOURCESJoe Hirsch's web siteJoe Hirsch on LinkedIn Joe Hirsch on YouTube Joe Hirsch on TwitterThe Feedback Fix, by Joe HirschJoe's TEDx Talk Joe's Inc. ColumnDigital Summit The Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jan 29, 2019 • 38min

7 Steps to Your Speaking Brand with Mike Kim

Mike Kim is one very smart man who knows marketing and branding, and he is here to share his 7 step process for creating your speaking brand. This is the same process he has used with his clients, including well-known thought leaders like John Maxwell, Donald Miller and Suzanne Evans.On this episode of The Speaker Lab, he walks us through those 7 steps and what they entail. We also talk about why positioning determines so much of everything else you do in your business, how to price yourself as a premium speaker while still being able to negotiate and take lower-priced gigs.Whether you are new to speaking or are a long-time veteran, this is a great episode chockfull of helpful recommendations and frameworks to help you. Without further adieu take a listen to Mike Kim and I on today's The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  What is the most unique selling proposition that any of us have?Who should your marketing materials be speaking to?Which platform is best for you?Why you should position yourself towards the high end of the market.How do you know what kind of product you are offering?What is the best way to pitch and sell yourself?What are the three sub-identities to every brand?Can you sell lower-tiered products while being positioned as a high-end brand?And so much more!EPISODE RESOURCESMike Kim's web site Mike Kim on TwitterMike Kim on Instagram Mike Kim's free recap and resourcesThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jan 22, 2019 • 36min

How to Write, Speak and Host Conferences with Alli Worthington

Some people do it all and our guest today is one of those people! Alli Worthington joins The Speaker Lab to tell us all how to write, speak and host conferences.Alli is a speaker, author, business coach and conference host who fell into speaking the same time she hosted her first event, an interesting story she shares with us today.We also talk about how having a book has impacted her speaking career, what you should do if you want to speak to female entrepreneurs, and how she chooses which speakers to hire when she is hosting her conference, Blissdom.You'll hear all of those topics and more - there is a LOT to learn from Alli Worthington on this episode of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Why she hosted her first event before she had ever been to a conference!What did Scott Stratten say that shifted her mindset about being nervous?Does she consider herself an author or speaker first?When is it worth speaking for free?What is the perceived value in having someone else handle your calendar?Is there a connection between the quality of your writing and the quality of your speaking?What advice does she have for women about fees?When should you say no to an opportunity?And so much more!EPISODE RESOURCESAlli Worthington's web site Alli Worthington's books The Alli Worthington Show Blissdom ConferenceAlli Worthington on Twitter Find and Book Paid Speaking GigsThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jan 15, 2019 • 41min

How to Get Started as a Speaker with Jason Hewlett

If you are just starting out your main concern might about how to get started as a speaker. Our guest on this episode of The Speaker Lab is here to tell us how he did it.Today Jason Hewlett is a professional speaker and entertainer, but like many people he had no idea where to start. He had the dream and the desire, but he needed a plan.On today's episode we talk about how he got a plan in place and took action. We also discuss how he went from performance-based speaking with impressions and impersonations to more serious keynote speeches. You'll hear his tips and ideas on those topics and more on this edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  Why does he prefer the keynote closing session?How did following up after gigs help build his business from scratch?Why event planners are in the risk-mitigation business, and how you can help.How did he keep integrity with his fees?What advice does he give to people moving from one niche to another?Why speaking is a humbling business.Why he always takes a selfie with a client, and what he does from there.What's the value of having relationships with other speakers?And so much more!EPISODE RESOURCESJason Hewlett's web siteJason Hewlett on TwitterJason Hewlett on YouTube Jason’s training courseThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jan 8, 2019 • 38min

What Magic Can Teach Us About Speaking with Justin Flom

Justin is a unique guest who is unlike any other guest we've had before on this show: he's here to explain what magic can teach us about speaking.As a magician, Justin is an amazing entertainer who speaks and performs from stage. On episode 219, Justin tell us when he knew he wanted to pursue a career in magic, how he strategized which markets to focus on and what his business look like today.We dig into those topics and more so join us on today's edition of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  How to deal with a topic that needs to be explained to your potential clients.How did he get on The Ellen DeGeneres Show?What would he do if he were starting over today?Why there is no silver bullet to content marketing.How did doing one event for free lead to a book deal with Wal-Mart and an international ad campaign for Coca-Cola?Does he customize his magic presentations for each client?Where does he get his ideas for new material?When does he know a bit is ready for stage and how does he test it?And so much more!EPISODE RESOURCESJustin Flom's web site Justin Flom on FacebookJustin Flom on YouTubeWorld's Best show on CBSGood One podcast The Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jan 1, 2019 • 42min

Running Down A Dream with Tim Grahl

As we kick off the new year resolutions are in the air! Is writing a book one of yours? If writing a book is your way of running down a dream then there's no one better to help you on your path than our guest today, Tiim Grahl.Tim is a book marketing expert who has been in the industry for 10+ years. He has worked with everyone from Dan Pink to Barbara Corcoran of Shark Tank, and many other names you'd recognize.Today on episode 218 of The Speaker Lab, he tells us what it takes to make a book successful. He also talks with us about his latest book, Running Down A Dream, how you can overcome doubts, fear and insecurities about running down your own dream and how to find time to build your speaking business no matter how busy you are.  THE FINER DETAILS OF THIS SHOW:  Why shouldn't you focus on social media?Why just having a book out on the market can build your platform.How many years should you continue to promote your book?The one exercise to find the truth about how much time you actually have.Where did the idea for Running Down A Dream come from?Why don't most people run down their dreams?How to know when to course correct your path.What is the difference between coasting and settling?And so much more!EPISODE RESOURCESTim Grahl's web site Tim Grahl on TwitterRunning Down A Dream, by Tim GrahlTim's other booksStory Grid Podcast The Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 25, 2018 • 34min

How Being Different is Awesome with Ryan Haack

Is there something unique about you, perhaps something you haven't fully shared with the world? Our guest joins us to share how being different is awesome and how what makes him different has opened doors in his speaking career.Ryan Haack is a student in our Booked and Paid to Speak training program, and has had success speaking to elementary schools. Specifically, he talks to elementary school assemblies about a physical difference he has had since birth and why being different is positive.Also on today's show we talk about the pros and cons of speaking to elementary schools, including fees and other logistics, plus how he juggles speaking with a full-time job. Join us for those topics and more on episode 217 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  What two questions to ask yourself to determine your audience.How does he balance speaking to multiple audiences while not being too broad?What came first: his book or speaking?How do you know you're doing the right thing?What model works best for speaking to elementary schools?How does he adjust his speeches according to the age groups in his audience?Who is typically the decision-maker he goes through?What next steps does he recommend if you are getting started?And so much more!EPISODE RESOURCESRyan Haack's web site Ryan Haack on Twitter Different is Awesome, by Ryan HaackHow to Find and Book Paid Speaking Gigs Get Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 18, 2018 • 48min

The Art of Showcasing to Colleges with Judson Laipply

What is a speaker showcase and how do you master the art of showcasing to colleges? Justin Laipply will explain on this episode of The Speaker Lab.Justin has been on the show before on episode 107. On that show, we dig into his background in the college/education space as well as his current market: the corporate world.But today on The Speaker Lab, we talk about what showcases are exactly, who is in the audience and how to leverage these appearances into paying gigs and long-term relationships. Join us for all the details on episode 216 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  What is the #1 marketing tool of a speaker?What's the difference between a showcase audience versus any other audience?Who hosts showcases in the corporate space?What is block booking and how does it work?What speaking market has the singlest easiest barrier to entry?How can you get your foot in the door at APCA or NACA?What is a contract request?Is it better to start at a regional or go straight to a national?And so much more!EPISODE RESOURCESJudson Laipply's web siteJudson Laipply on TwitterThe Evolution of Dance videoNACA web siteAPCA web siteNODA web siteEpisode 107 with Judson LaipplyFind Paid Speaking Gigs Get Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Dec 11, 2018 • 36min

Why Investing In Yourself Matters with Kate Garnes

People who excel at speaking and any other profession have one thing in common: they invest in themselves. A great example of this is our guest for today's show, Kate Garnes. Kate is a member of our elite coaching program and her results reflect why investing in yourself matters so much.On this episode, we will talk about the moment she knew she wanted to be a motivational speaker, why she signed up for the elite coaching program, and how she went from zero gigs a year ago to having 13 upcoming paid keynotes across the country! Join us to hear Kate and I dig into those topics and more on episode 215 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  What was her first step after deciding to become a speaker?How did she hone in on her niche of teen leadership?Why your topic and your target market will always be changing.How can you avoid rookie mistakes?Why having a rock solid talk will book gigs.How much did she invest in her speaking career?What systems does she have and what is her process for following up?Why it's okay to doubt yourself, and what to do in those moments.And so much more! EPISODE RESOURCESKate Garnes' web site Kate Garnes on Instagram Kate Garnes on Facebook Harriet Turk’s web site HubSpot Find Paid Speaking Gigs Get Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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