The Speaker Lab Podcast

Grant Baldwin
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Jun 11, 2019 • 27min

Creating Your Speaking Brand with Rick Clemons

How much does branding matter to a speaker's career? Quite a bit, and here to talk about creating your speaking brand is industry expert, Rick Clemons.Rick is a former student now coach with our Booked and Paid to Speak program who worked in branding for several decades. He shares his personal as well as professional experiences on the topic today.We also talk about branding: what elements go into making a brand, what it means to have your own personal speaking brand and what questions to ask if you are creating your brand. You'll hear us weigh in on those topics and more on today's The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Why branding is more than just your logo and your color scheme.How is a brand like a person?What do you need to think through when creating your brand?How much of branding is you defining the brand versus the market defining it for you?What is the umbrella of your brand?Do you need a company name?How do values fit into your branding?Why simplicity makes the sale.And so much more!EPISODE RESOURCESRick Clemons' web siteRick Clemons on Twitter40 Plus: Real Men. Real Talk podcastEpisode 208 of TSLNeen James' web siteTamsen Webster's web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jun 4, 2019 • 41min

Becoming a Speaker in the International Market with Phil Jones

If becoming a speaker in the international market is something you dream about then you'll love this episode of The Speaker Lab!Our guest today has delivered 90+ plus events every year for the last 11 years, and has spoken in 57 different countries and has been paid to speak over 2500 times.His name is Phil Jones and he spends the bulk of his time helping people sell with more confidence and more credibility while getting better results.You'll hear how he does that along with what the markets are like in South America, Europe, Asia and Australia when you join us on the 240th edition of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Are there budgetary variations in Europe vs. South America vs. Asia?Why you must allow yourself to go through periods of reinvention.What two businesses should every speaker have?If you are outside of the US, what are practical ways to break into that market?The importance of getting clear on why you want to speak internationally.Why should every speaker do simultaneous translation at least once?What little things can and should you do when speaking to an international audience?Why giving yourself permission to try, play and fail can create some of your best experiences.And so much more!EPISODE RESOURCESPhil Jones' websitePhil's Audible bookPhil's other booksPhil Jones on TwitterEpisode 158 of TSLGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 28, 2019 • 34min

How to Transition Into Speaking Full-time with Erick Rheam

Wondering how to transition into speaking full-time? The Speaker Lab guest today, Erick Rheam, has made the leap, and he'll talk about what it's like to turn pro and make your speaking career a reality.Erick is one of our original Booked and Paid to Speak students, and today he's a highly successful speaker. But he only recently left his corporate job to pursue his speaking career on a full-time basis.You'll hear what gave him the confidence to finally leave and so much more on episode 239 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  When did he know he had to choose between speaking and his job?What were the two reasons speaking was a good fit for him?What you should do if your boss isn't supportive of your speaking side hustle.What are the two keys to being successful at something?Should your target market and topic evolve throughout your speaking career?What was the tipping point that showed him it was time to leave his job?Why you need mentors in your life.What are the biggest regrets most people have in their lives?And so much more! EPISODE RESOURCESErick Rheam's web siteErick Rheam on Episode 225 of TSLErick Rheam on Episode 150 of TSLErick Rheam on Episode 126 of TSLErick Rheam on TwitterErick Rheam on LinkedInMichael Hyatt's web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify Read the show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 21, 2019 • 37min

The History of The Speaker Lab Part II

We are back with the history of The Speaker Lab part II! If you missed part one you can hear it here.On episode 238, I am again interviewed by a former Booked and Paid to Speak alum and current coach in the program, Eric Rheam.Today we talk about how this show has evolved over time, where we are going in the next few years and my advice for anyone starting their speaking journey. Join us to hear that and more!THE FINER DETAILS OF THIS SHOW:  When did I know it was time to retire my first podcast?What failures did I have and what did I learn from them?Why you have to love the process that gets you the gigs.How has my team evolved from 2014 through today.Why not making myself the focus of The Speaker Lab has led to our success.What are common characteristics among the most successful Speaker Lab alums?What's the difference between being interested and being committed?Why you have to be ready for the grind in order to be successful.And so much more! EPISODE RESOURCESThe Speaker Lab on YouTubeEpisode 237 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on Spotify See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 14, 2019 • 41min

The History of The Speaker Lab Part I

Episode 237 of The Speaker Lab is a unique show: we are diving into the history of The Speaker Lab!And we are doing it by flipping the tables: I am going to be interviewed by Eric Rheam. You may recognize him from previous shows, he's a former alum of Booked and Paid to Speak and a current coach with the program.This is the first of a two-part series in which we detail how I got into speaking, what my early years were like as a speaker, and then how and why I created The Speaker Lab. Join us for those goodies and more on today's edition of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What's a great exercise I recommend to other speakers today?How many gigs did I do in my busiest year?How long did it take to go from my first gig to my first $1k gig?Do I still experience insecurities and doubts today?What is the purpose of The Speaker Lab?Why speaking is a high-paying manual labor gig.What are the two primary ways to make more money as a speaker?What does it mean to "sell the sawdust"?And so much more! EPISODE RESOURCESThe Speaker Lab on YouTubeEpisode 001 of The Speaker Lab48 Days to The Work You Love, by Dan MillerThe Cure For The Common Life, by Max LucadoRework, by Jason Fried and David Heinemeier HanssonGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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May 7, 2019 • 48min

The Things Nobody Tells You About Speaking with Jane Atkinson

On this episode of The Speaker Lab I have a fireside chat with Jane Atkinson, founder and creator of The Speaker Launcher. The journey to creating this business began with a desire to work for an inspirational speaker. The seed was firmly planted when she saw a Les Brown TV special not long after, and it soon sprouted her first marketing gig.Hear how that gig led her to later work with Peter Legge and Vince Vicente, before she ultimately formed The Speaker Launcher. You'll hear her stories and advice, as well as some of my own experiences when you join us for episode 236 of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What is one of the most difficult finds in this industry?What it means if you aren't getting referrals.Why being difficult doesn't just mean being a diva.What to do when fear creeps in.Why referring business to other speakers is critical to your own success.What's the difference between speakers who make it and speakers who don't?How becoming known for one thing can be beneficial.Why you should triple down on what is working.And so much more! EPISODE RESOURCES The Speaker Launcher web siteThe Wealthy Speaker 2.0, by Jane AtkinsonThe Wealthy Speaker podcastJane Atkinson on TwitterJane Atkinson on FacebookHow to get booked and paid to speakGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 30, 2019 • 28min

Speech Breakdown of Mel Robbins

Mel Robbins, a renowned keynote speaker and presenter famous for her TED Talk, dives into the art of impactful presentations. She shares insights on crafting engaging openings that grab attention right away. The conversation highlights the power of humor and relatability through personal stories and effective callbacks. Robbins emphasizes the importance of audience connection and authenticity, showcasing techniques like the five-second rule to spur action and seize opportunities. Tune in for invaluable tips on enhancing your speaking skills!
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Apr 23, 2019 • 42min

Intellectual Property (IP) For Speakers with Pamela Slim

Has a company ever asked to license your material? Whether or not you've ever been approached, it's important to understand the topic of intellectual property for speakers.Here to tell us about IP for speakers is Pamela Slim. Pamela is a successful coach, author, speaker and all-around amazing woman.On this episode of The Speaker Lab, Pam explains when and how to license your material, how to protect your IP (intellectual property), as well as how to market it, price it, and leverage it to your greatest advantage.THE FINER DETAILS OF THIS SHOW:  What qualifies as intellectual property?How can licensing help you leverage your knowledge and tools to reach new markets?When do you know licensing is your best option?Do you need to be famous to license your material?What is essential to intellectual property and brand recognition?What are the best ways to market your licensed material and IP?Why do you need to track how many people use your materials?Why money shouldn't be your sole focus when licensing your IP.And so much more!EPISODE RESOURCESPamela Slim's web sitePamela's blog post on licensingPamela Slim on TwitterEscape From Cubicle Nation, by Pamela SlimBody of Work, by Pamela SlimQuiet: The Power of Introverts in a World That Can't Stop Talking, by Susan CainThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 16, 2019 • 13min

Speech Breakdown of Toastmasters Champion Ramona Smith

We're doing something different this week on The Speaker Lab: coming straight from our YouTube channel is our play by play breakdown of speeches and popular Ted Talks. We'll talk about what works, what doesn't work and some ideas on areas to improve.Today our speech breakdown is of 2018 Toastmasters Champion Ramona J. Smith.Personally, I have mixed feelings about Toastmasters which I will share on today's episode. So tune in to hear my thoughts on Toastmasters and our speech breakdown of Toastmasters champion Ramona Smith on episode 233 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  What is one of the ways you get better as a speaker?How does Toastmasters help you improve?Can you ever be too polished as a speaker?What are the drawbacks to Toastmasters?How to use cadence in your speeches for the greatest effect.When does physicality work in your favor and when does it not?How can you create visual representations on stage?How to use strategic pauses to emphasize your points.And so much more... EPISODE RESOURCESThe Speaker Lab on YouTube2018 Toastmasters Champion Ramona J. Smith's videoGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Apr 9, 2019 • 37min

Simple Ways to Book More Gigs with Kris Reece

Are you overlooking some simple ways to book more gigs? You'll find out when you listen to today's show!Kris Reece is a professional faith-based speaker who also coaches and writes books for women about reaching their fullest God-given potential.On this episode we talk about some issues she is facing in her speaking business. Specifically, we help Kris find new gigs, leverage connections from previous gigs and evaluate whether it makes sense to pay to speak.Join us to hear insights on those topics and more on the 232nd edition of The Speaker Lab!THE FINER DETAILS OF THIS SHOW:  What are the reasons you should consider speaking for free?Why you send an invoice even if you speak for free.The two things you can do during a speaking gig to generate future gigs.What's the best way you can approach previous clients for referrals?How do you evaluate whether you should buy a sponsorship and pay to speak?What is one of the quickest ways to build a relationship?How do you find the key person who books speakers at big events?Why you should never stop marketing your speaking services.And so much more! EPISODE RESOURCESKris Reece's web siteKris Reece on TwitterThe Speaker Lab on YouTubeGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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