The Speaker Lab Podcast

Can publishing a book help your speaking career? It can and here to explain how to get a book deal is my friend Chad Allen. Chad has 20 years of publishing experience under his belt, including being the head of the Baker Books division of The Baker Publishing Group.On this episode of The Speaker Lab, we're going to talk about how to create your book proposal, why and how to follow authors in your space, how to contact potential publishers, and much more.Chad has been extremely instrumental behind the scenes of my own book deal and publishing process so I wanted to share his advice with you. Join us on to hear what we've been up to along with his advice for you on how to get a book deal on episode 204 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Why you need a business plan for your book.What are the six major elements of a book proposal?Do you always need a book agent?How do publishers decide which books to publish?What are the key metrics a publisher uses when evaluating your platform?What is the #1 reason publishers turn down a proposal?How many email subscribers do you need at a minimum?What are the three forms of credibility and how does a book give you all of them?And so much more!EPISODE RESOURCESChad Allen's web siteChad Allen on Twitter5 Insider Secrets to Landing a Book Deal webinarEpisode 199 of The Speaker LabFree Speaker WorkshopGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the most common topics people ask me about is how to create a demo video. To dive into this topic our co-host, Ms. Melanie Diezel, is returning for episode 203.This is an important part of building your speaking business and your brand so we're dedicating an entire show to it.Today, Melanie and I will walk you through the best practices to keep in mind for your demo video, how to actually create your demo video with or without footage, and our best technical tips and software suggestions even if you aren't technically-oriented.There's a lot to get to so tune in to hear it all on episode 203 of The Speaker Lab! THE FINER DETAILS OF THIS SHOW:  Why your audience is key when you are creating your demo video.How and why to use B roll and voiceover in moderation.How can you layer in photos to show diverse experience?What is one of the easiest ways to punch up your demo video?What do you do if you need footage?What are some ways to hold people's attention throughout your video?Can you shoot your entire video using just an iPhone?Why your title and description of your video are also important.And so much more!EPISODE RESOURCESMelanie Deziel's websiteEnvato Market web sitePond 5 web siteEpisode 56 of The Speaker LabFree Speaker WorkshopGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you a part-time speaker, or are you someone who speaks on occasion? Or maybe you're doing a lot of speaking on the side while still working your full-time job, and you're wondering how to transition into full-time speaking. If any of those scenarios sound like you then you're in luck!Today's episode is completely dedicated to this very topic - how to transition into speaking full-time. Melanie and I will share our own stories of how we went from part-time speakers to having full-time speaking careers.We'll also tell you when it makes the most sense to make the transition, how to juggle everything before, during and after the transition and how best to prepare yourself so you can make the transition as smooth as possible. Join us for those topics and more on episode 202 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:  Why are so many people intimidated by making the leap from their jobs to speaking?How long does it take most speakers to build their business into full-time speaking gigs?Why there is never the perfect time to do anything.What are the two types of regret?How can you promote yourself without ruffling the feathers of your full-time job?What are other streams of revenue you can use while you build your speaking skills?How to determine a realistic budget and a financial safety net.Will there be some seasons that are busier than others even when you're an established speaker?And so much more!EPISODE RESOURCESMelanie Deziel's websiteMelanie Deziel on TwitterMelanie Deziel on InstagramMelanie Deziel on LinkedInEpisode 33: How to Pay Taxes on Your Speaking FeesEpisode 51: What It's Really Like to Start a Speaking CareerEpisode 113: How to Become a Full-Time SpeakerEpisode 150: How to Work Full-Time and Build Momentum as a SpeakerFind and contact potential gigsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is my favorite guest we've ever had and ever will have: my wife! We are talking with Sheila Baldwin, my other half.Sheila was previously here with us on episode 60, and we're bringing her back for part two today. We'll talk about how to be married to a speaker: what Sheila's role has been in my business, what it's really like for her when I travel, how we divide up chores and what we like to do for fun.You'll hear Sheila give her thoughts on those topics and more today. Please enjoy this conversation with me and my wife on this episode of The Speaker Lab!  THE FINER DETAILS OF THIS SHOWWhat was it like to make the transition from full-time work into self-employment as a speaker?Will there ever be the perfect time?How did we stay connected while I traveled for speaking gigs?How can you stay fully present when you are at home?When Sheila has been kept separate from my business, and why.What challenges has she witnessed as the business has evolved over the years?Did she ever want me to give up speaking?Why does she have me do my own laundry?And much more!EPISODE RESOURCESEpisode 60 of The Speaker LabGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to The Speaker Lab for a very special milestone: episode 200! Whether it's your first time here or you've been with us for all 200 shows, thank you for listening.On today's episode we are doing something different - we've reached out to our speaker friends and other people in the speaking industry and asked them to share their best speaking tip. It could be related to connecting to the audience, building your business or the craft itself.About 20 some speakers chimed in with their #1 tip and you're going to hear it when you listen in to episode 200 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Why should you throw away half of your best presentation?What is a contextual model and why should you have one?Why you should stop seeing others as competition and start learning from them instead.Three ways to take full advantage of the ecosystem around your speaking engagement.How do you get your audience to share your talk?What three things do you need to have a sustained, successful speaking career?Why you want to niche down as far as possible.What is the one question you can ask to create more sales?And so much more!EPISODE RESOURCESDr. Susan Ettinger's web siteRick Clemons' web siteConvince and Convert web siteThe Pivot Method toolkitUnmarketing web sitePamela Slim's web siteFront Row Factor web siteShawn Hanks of Premiere Speakers BureauTamsen Webster's web siteChris Ducker's web siteMitch Joel's web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

By now you know publishing is a great way to solidify your reputation in your niche. But did you know you can also grow your speaking revenue through publishing? You can and our friend Jeff Goins is here to share exactly how.Today is a different type of episode, it's actually an interview taken from our upcoming course Beyond The Stage. Our conversation focuses on all things publishing: self-publishing, traditional publishing or a hybrid of the two we are covering it.There's a lot of great stuff on this show so please join me and Jeff Goins for a preview of Beyond The Stage right here on episode 199 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Why getting a traditional book deal isn't necessarily going to make your career.Did Mark Twain self-publish his books?How are book advances determined?When does it make sense to get a traditional book deal, and when not?How do you know if your platform qualifies as a "big" platform?What is hybrid publishing and how does it work?When does a hybrid deal make sense and when does self-publishing make sense?What are your "subrights" and why should you keep your audio rights?And so much more!EPISODE RESOURCESJeff Goins' web siteJeff Goins on TwitterTribe Writers courseYou Are a Writer (So Start Acting Like One), by Jeff GoinsWrecked: When a Broken World Slams Into Your Comfortable Life, by Jeff GoinsThe Art of Work, by Jeff GoinsReal Artists Don’t Starve, by Jeff GoinsThe Coaching Habit, by Michael Bungay StanierCreateSpaceGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You know a speaker only makes money when they speak - unless they build their business beyond the stage. And today we are exploring one of the ways to do just that with the one and only Mr. Pat Flynn.Pat is an entrepreneur and renowned public speaker who runs a site called Smart Passive Income. Even though he and I could geek out on speaking all day long we have a different focus for this show: affiliate marketing.Pat has built a significant business going this route so I brought him on to share what he's learned along the way. If you're interested in building your speaking business beyond the stage you'll want to check out this episode along with our free live training here. Be sure to join us for the training and for episode 198 of The Speaker Lab.  THE FINER DETAILS OF THIS SHOW:  Are there any types of products or services that lend themselves better to affiliate marketing?The one question to ask yourself to determine which affiliate products to offer to your audience.Why do you have an advantage in affiliate sales in your role as a public speaker?What is the purpose of demo videos and how do you use them?Can you ever get a higher commission rate?What can you do if a product you like doesn't have an affiliate program?Why would a company ever offer 100% commission rates?What rules should you be aware of when offering affiliate sales?And so much more!EPISODE RESOURCESSmart Passive Income web sitePat Flynn’s affiliate marketing coursePat Flynn on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wouldn't it be great if you knew how to never lose a customer again? Absolutely! To give us insights is the man who literally wrote the book on this subject: Joey Coleman.Joey is a full-time speaker who talks to companies about what they can do to keep their customers, especially in the first 100 days of a new customer's journey and how to keep that customer coming back for more.We dive into those topics as well as his one tip for providing an exceptional experience for your speaking clients. Hear what that tip is and much more on episode 197 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  What percentage of customers stop doing business with a company before their 100 day anniversary?How did he double his speaking fee with one gig?How did he rack up over 4,000 hours of speaking before he gave he became a full-time speaker?While speaking why does he give examples of both big clients and small clients?Do you need to tell your audience you are a professional speaker?Did he actually close his agency in under a week to become a speaker?Why you should prep one hour for every minute you are speaking.How much of a keynote should be customized so your audience feels your speech has been written for them?And so much more!EPISODE RESOURCESJoey Coleman's web siteNever Lose a Customer Again, with Joey ColemanJoey Coleman on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Have you ever listened to a speaker and felt like they knew you and your fellow audience members personally? That feeling makes all the difference as a listener, but it also makes a difference for the speaker.Here to tell us how customizing improves you as a speaker is our Chris Hogan, our guest on today's episode of The Speaker Lab.Chris is part of Ramsey's Solutions, Dave Ramsey's company and has been for the last 13 years. Over time, Chris has evolved from coaching pro athletes, entertainers and musicians to traveling the globe giving customized speeches to Fortune 100 companies.On this episode of The Speaker Lab we also talk about how he balances his family with giving close to 100 talks a year, plus what it means to be a good leader. Join us for all of that and more with Chris Hogan on episode 196 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  Why was his first gig a "hot mess" and what can it teach you about being a better speaker?What does his process look like today when giving a new talk?What allows him to grow his craft?How does he track potential stories and anecdotes to include in his talks?Why are first person stories so powerful?What is the magic that connects you with an audience?What advice does he have if you are just starting out?Why we can never be 100% balanced.And so much more!EPISODE RESOURCESChris Hogan's web siteThe Chris Hogan ShowChris’ speaking eventsRetire Inspired, by Chris HoganChris Hogan on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why is being your authentic self on social media important to your speaking career? The answers are on this episode, and it's an extra special one. We're doing something today we have never done before: Melanie Deziel is your host, not me.Joining her is Michael Barber, a marketing expert and talented speaker who is sharing how speakers can show up as their authentic selves on social media and on stage, plus the 3 different types of content speakers should share online to market themselves and how your day job can compliment your speaking and vice versa.This is a phenomenal and fun interview covering those topics and much more so be sure to listen in to episode 195 of The Speaker Lab!  THE FINER DETAILS OF THIS SHOW:  What are you amplifying when you take the stage?What are two ways you can be more you on social media?Why you've got to be okay with sharing the real you.What are the three categories for what to share and what not to share on social media?Why is email still the #1 social media channel?Which is better: short or long-form content?Who should you focus on: your engaged subscribers or unengaged?Why your metrics are yours, and you should forget about anyone else's benchmarks.And so much more!EPISODE RESOURCESMichael Barber's web siteMichael Barber on TwitterMichael Barber on InstagramPrinciples by Ray DalioGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.