The Speaker Lab Podcast

Grant Baldwin and Carrie Wilkerson hosted a Facebook Live to talk about how speakers can diversify their business.During the live stream, Grant and Carrie discuss:Starting her brand as “The Barefoot Executive"Self-isolating with teenagers in TexasWhy worry won’t do you a bit of goodPrioritizing daily communication with your audienceMarketing with empathy and not appearing tone-deafCreating leverage in your business to create a “stage” in different waysTeach a masterclass on your area of expertiseProvide mentoring to a few clients to coach through a specific processCreate the infrastructure for a membership program (>1000 email list subscribers)Do not stop your marketingUsing the tools you have to deliver value to your audienceAsking the question: How can I serve your people from a distance?Don’t wait for fancy tools to create value for your audienceVirtual keynoting and reimagined virtual conference for 50,000 peopleSuit up and show up every dayMake the most of the opportunities you haveIf you stop your marketing now and disappear, you’ll be forgottenStay in healthy communication with both colleagues and clientsIt’s time to build your email list and stay in connection with themWhy you can’t rely on social media and paid advertising aloneHow to go get some paid contractsLearn something new while you’re stuck at homeStay away from the fridge and stay in your speaker clothesPractice your material and test new stuff on Facebook LiveTake care of yourself. Your image is your business.Acknowledge your stress and grief, but don’t live in it. Focus on gratitude.Set goals for each day and establish minimum expectationsDon’t be ashamed to get help. This crisis is not your fault.Small businesses are what keep the country going.And moreEPISODE RESOURCESCarrie on TwitterCarrie on InstagramCarrie’s blogGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grant Baldwin and Erick Rheam hosted a Facebook Live to talk about how speakers can convert live events that are postponed or canceled into virtual gigs.During the live stream, Grant and Erick discuss:Booking webinars and workshops to replace/supplement live eventsFinding value in what you’re already doing and converting it to an offerRepurposing the challenge of working from home to create new valueDiscovering new opportunities to diversify your speaking platformAdd value while recognizing your clients pay you for the solutions you bringPrioritizing service doesn’t have to sacrifice revenueStrategies for stopping the bleeding in your businessThrow out the rule book in the short-termHow to price virtual speaking gigs versus live eventsAnd moreEPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Staying positive on your speaking journey will help you succeed, and our guest today is the perfect example of this.Jon Gordon is the author of Stay Positive, The Energy Bus and many other best-sellers. He's also an equally prolific and successful speaker.On episode 282 of The Speaker Lab, he tells us how he got started speaking, the pros and cons of speaking for free, and how he thinks about his business beyond the stage. Join us for this intriguing and illuminating conversation with Jon Gordon on this edition of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  How does he take the challenges of flying and transform them into opportunities?Why did he give 80 free talks?Why you shouldn't expect to be good when you start.From where did he get the idea for his first book?What a telescope and a microscope have to do with achieving your goals.How can you take a big topic and carve your own niche within it?What does research show about positivity?What is the power of being introverted?And so much more!EPISODE RESOURCESJon Gordon's web siteStay Positive, by Jon GordonJon Gordon's other booksJon Gordon on TwitterJon Gordon on InstagramGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySubscribe on iTunes, and leave us a rating or reviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grant Baldwin and Josh McGhee hosted a Facebook Live to talk about how event planners are responding to the coronavirus and its impact on the speaking industry.During the live stream, Grant and Josh discuss:How many events an event planner will typically manage in the course of a yearAn insider view of how events approach the decision to cancel or postponeThe likelihood of rescheduling and postponing events that are further out than 1-2 monthsAdapting to fast-changing circumstances in the midst of unprecedented timesPlacing a high value on safetyAdjusting accordingly to accommodate travel bandsDetermining which events are able to be converted to virtual experiencesJust because your physical gathering is canceled or postponed doesn’t mean you can’t deliver value in the digital spaceOrganizations being pushed to create a more interactive experience whether it’s in-person or virtualHow do conference owners/organizers continue education between annual events and leverage technology to stay engaged with their audience?Staying connected throughout the year by using virtual learning optionsFinding opportunity amidst the stormSpeakers who serve in times of crisis will stand out when normalcy returnsExploring alternative options to speaking on stage when events get canceled or movedFocus on creating value here in the now and pausing on selling future bookingsPrioritizing relationships is the most strategic things speakers can doPartner with event planners now to help them amidst the chaosHow current social distancing will swing back and create a visceral need for in-person eventsThe aftermath of the current crisis will lead to new virtual opportunities that expand speaker revenue streamsAnd moreEPISODE RESOURCESThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grant Baldwin and Terry Brock hosted a Facebook Live to talk about you can create virtual speaking opportunities.During the live stream, Grant and Terry discuss:Making room for natural reactions to stressful timesIntentionally focusing on positive attitudeLeveraging technology to reach our audiences and deliver valueWhy now is the time to hustleMarket trends when it comes to events canceling vs postponingSpeakers are communicators who solve problemsHow to suggest virtual options to existing clientsPull in experts in your network to deliver additional valueThe problem you were hired to solve still existsExploring new ways to solve the same problemSpeakers don’t have to speak on stage to deliver valueSimple tips to improve the quality of your virtual presenceScalable tools for video streaming and conferencingDon’t get distracted by shiny, new tools. Pick one that works for you and move forward.The importance of backup technologySocial distancing doesn’t cancel our need for social connectionRolling up our sleeves to work harder and smarterAnd moreEPISODE RESOURCESTerry Brock on TwitterTerry Brock’s BlogGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grant Baldwin and Shawn Hanks hosted a Facebook Live to talk about how speaking bureaus are responding and adjusting to the coronavirus.During the live stream, Grant and Shawn discuss:How appropriate the term “unprecedented” is in these unique timesFinding comfort in shared experiencesAdapting in the midst of unforeseen circumstancesNavigating the process of postponing/rescheduling 400+ eventsThe challenge of responding with grace versus reacting in fearOperating from a place of fear in the short-term creates long-term lossesFocusing on relationships and maintaining bridgesAdjusting presentation to fit virtual deliveryFollowing wise financial practices to prepare for times of crisisDiversify your business with other offers besides speaking on stageBe cautious before you pivot your entire platformReaching out to clients to see where their pain points are and how you can serve their audience with content in the interimAnd moreEPISODE RESOURCESPremiere Speakers BureauGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grant Baldwin and Kyle Scheele hosted a Facebook Live to talk about how the youth speaking industry is responding and adjusting to the coronavirus.During the live stream, Grant and Kyle discuss:Navigating the crazy ups and downsAdjusting to unexpected free timePlenty of events that are rescheduling and postponing instead of cancelingHow long will it take to get back to normalLooking back to history for a sense of hopeTaking steps to prepare your finances for difficult timesMaking a list of what you can controlNot wasting your time worrying about whatever is outside your controlTaking advantage of the downtime to catch up on projects you avoidedSpending time with loved ones and using technology to stay connectedHow to ethically market your speaking business in times of crisisThe hidden benefits of working with a speaking agencyHow will you tweak and adapt your content after this crisis?How can you change to better serve people?We have been through hard things as humans and we will continue to go through hard thingsAnd moreEPISODE RESOURCESKyle on TwitterKyle on InstagramGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grant Baldwin and Neen James hosted a Facebook Live to talk about how to diversify your speaking income right now.During the live stream, Grant and Neen discuss:Comparing the impact of COVID-19 to the 2008 recessionRelocating to the United States and starting speaking business over from scratchHow uncertainty creates a unique challengeKeeping your head in the right spaceA service vs a sales mindsetDefaulting to positivity and generosityThe difference between making money during a crisis and making money from a crisis (shout out to Sean McCabe)Unique challenges faced by different industriesManaging a long lead time before your next live speaking gigThe domino effect of events getting postponedFinancial practices that speakers should emulateThe reality of what events are actually getting canceled vs rescheduledHow speakers can look at their available speaking dates as inventory“Be kind or be quiet."Avoided short-sighted decisionsDon’t sell something you’re not qualified to teachPlaying the long-game with intentional attentionThe invaluable gift of asking “how can I help?""You can’t organize history. You can’t live in regret of what you should’ve done."And moreEPISODE RESOURCESNeen James on TwitterAttention Pays, by Neen JamesThe Thought Leaders Practice, by Matt ChurchPreet Banerjee finance videosGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Narrowing down and focusing on your speaking topic is can be one of the harder aspects of speaking.Here to help ease that process is David Newman. David is a professional speaker who also coaches other speakers, and all-around great guy!Today on The Speaker Lab, we talk about everything from speaking fees, the NSA and demo videos. He even walks us through a specific exercise to find the right topic that has speaking opportunities within it. Be sure to join us and hear it all on episode 281 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW:  Do we often teach what we ourselves need to learn?How did he narrow his topic down from 30 potential options?What it means if nobody else is talking about your subject matter.Why actively choosing our own niche is a powerful privilege.How do you know if there is a market for your topic?Why it's necessary to pivot throughout your career.Can you have both depth and variety in your speaking offerings?Why speaking is the new marketing.And so much more!EPISODE RESOURCESDavid Newman's web siteDo It! Speaking by David NewmanCompanion tools and downloads for Do It! SpeakingDavid Newman on TwitterThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Grant Baldwin and Vinh Giang hosted a Facebook Live to talk about how speakers and magicians can adapt to delivering virtual experiences in unprecedented times.During the live stream, in addition to a live magic trick, Grant and Vinh discuss:How a state-mandated shutdown impacts live performersIdentifying audience categories and how to serve themAssuming a position of generosity as a strategic investmentPutting relationships firstAccepting the new normal of virtual eventsThe opportunity to redefine webinar experiences and improve the qualityHow do you have conversations with event planners to explore virtual optionsYour audience still has the same needs now that they had before a crisisHow to help clients deliver value to their audiences through virtualRole-playing a client call with someone interested in learning about virtual event optionsProduction value is under-estimated for virtual presentersThe indispensable value of being so good they can’t ignore youHow to stand out from the crowdHidden innovations to uncover in the midst of trialsFostering audience engagement through interactive technologyThe only 2 things you can controlAnd moreEPISODE RESOURCESVinhGiang.com/virtualSo Good They Can’t Ignore You, by Cal NewportGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.