Discussing the Future of the Speaking Industry With Scott Stratten

Apr 15, 2020

Ask episode

Chapters

Transcript

Episode notes

Grant Baldwin and Scott Stratten hosted a Facebook Live to talk about the future of the speaking industry after a pandemic.

During the live stream, Grant and Scott discuss:

The long-term impacts the coronavirus will have on the speaking industry
Experimenting with style and facial hair while social distancing
Why “speaking” isn’t really your true profession
Understanding the gig is the payoff for building your platform and being an expert
Dealing with feeling like you’ve lost part of your identity
Grieving the loss of things that used to annoy you (like the too early soundcheck)
Predicting the recovery timeline for massive events and the impact on keynotes
Distributing a sub-standard virtual product will hurt your live speaking down the road by degrading your value
Accepting that the “new normal” is largely unknown
The pending lawsuits as a result of the virus spreading at large events
Treating the speaking gig as one component of your business and how you deliver value
Do what it takes to help you feel productive
Being okay with where you are at in responding to these unprecedented times
"Whatever your normal is right now, that’s fine."
Determining the right timing for when to pivot to virtual options for your audience
Avoiding guilt for not doing some things
A virtual answer isn’t the same as an in-person answer
Why you can’t shift the same equity you have on stage to a virtual gig at first
How webinars are a transfer of skills and what makes them different than a keynote
The drastic difference between our current circumstances and any emergency we’ve experienced in the past
Is everyone going to work from home in the future?
There will be a “new normal”, but it won’t be completely different from everything we know
How to avoid long-term risk by making short-term budget decisions that you sustain
Learning business lessons now that will carry you through the crisis and beyond
Ignoring hindsight regret
Getting creative with discovering new revenue sources and sponsored opportunities
How to approach outreach without appearing tone-deaf
Making sure you check on your contacts, colleagues, and clients to see how they’re doing
Reaching out to recent clients to offer a “thank you” video to their team
Losing your pride
Treat your email list as your most important asset and continue to build it beyond this crisis
Don’t feed the noise
Controlling who you follow
Healthy outlets for coping with stress and staying connected
Using the mute button on social media to create boundaries
Tips on growing a man bun
And more

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.