

The Speaker Lab Podcast
Grant Baldwin
Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from Grant Baldwin, The Speaker Lab coaches, and some of the world's most successful speakers. You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!
Episodes
Mentioned books

Jun 8, 2020 • 21min
Why a Speaking Pipeline Matters With Erick Rheam
Grant Baldwin and Erick Rheam hosted a Facebook Live to talk about one of the biggest challenges professional speakers face: getting consistent speaking gig leads and what to do with them.During the live stream, Grant and Erick discuss:Where many speakers get stuckWhy you can’t afford to sit back and wait for the phone to ringHow Erick falls back on principles he learned in the militaryWhat speakers can do to prepare for times of crisisHow to handle stressful times without getting stressed outThe value of creating a system to help you take the next right stepIdentifying the secret sauce behind a sustainable speaking businessThe 5 stages of your speaking gig pipelineWhere to never discuss your pricingSetting up event planners for success and recruiting them to your teamHow to replicate the success of professional speakersAnd moreEPISODE RESOURCESMaster Your Speaking PipelineGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jun 2, 2020 • 39min
How Public Relations Helps Speakers With Chris Winfield
How public relations helps speakers may not be something you've considered before, but after today's episode you will know how PR can make a difference in your speaking career.Chris Winfield joins us to talk about this topic. He teaches PR (public relations) and the art of relationships and connections. We dig into those three areas right out of the gate, and also talk about my skepticism of the value of public relations!We answer questions like how important is it to build long-term relationships? What are the challenges and potential obstacles if you are an introvert versus an extrovert? Chris also tells us about PR firms, why most are horrible, and a simple exercise you can do right now to move the needle.This is a fun and informative show so join us for episode 292 of The Speaker Lab with Chris Winfield.THE FINER DETAILS OF THIS SHOW:Does everyone have Impostor Syndrome?What is the law of reciprocity and how does it work?Ten minutes in person can replace how much time online?Who are the people who make the greatest connections?Do you have something to bring to the table, even if you are starting out?Are certain forms of media more impactful than others?What does it mean to "borrow credibility"?How do you know which platforms are ideal for you?And so much more!RESOURCESChris Winfield's web siteChris Winfield on TwitterChris Winfield on InstagramGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 26, 2020 • 31min
Why Writing Matters for Speakers With Hugh Culver
You may see the value of writing, but do you know why writing matters for speakers?Our guest does and he's here to tell us on the 291st edition of The Speaker Lab! Hugh Culver is a repeat guest who is a successful speaker in his own right, and also works with other speakers and thought leaders on content, blogging, and writing.Today we'll talk about the process of writing for speakers, how it can actually help you become a better speaker, and a simple framework to help you approach writing new content. We'll even give you insights on how we produce this podcast!There's a lot to get to so join us and listen in to this episode of The Speaker Lab.THE FINER DETAILS OF THIS SHOW: What happens when you hit on a topic that resonates with your ideal market?How can Google analytics help you narrow down your topics?What are the five components of your template for writing content?How do you follow a framework without boring your audience?What's the downside of not using a template or a framework?When and when not to edit your content during the writing process.What is a common trait among the highest paid speakers?How do you know what to outsource and what to do yourself?And so much more!EPISODE RESOURCESHugh Culver's web siteBlogWorks web siteHugh Culver on TwitterAtomic Habits, by James ClearGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 19, 2020 • 44min
How to Find Your First Paid Speaking Gig with Bryan Allain (VIII)
Today's edition of The Speaker Lab is the final segment of our eight-part series on how to find your first paid speaking gig with Bryan Allain!If you missed the first seven episodes check them out here: part one, part two here, part three here, part four here, part five here, part six and part seven.A lot has happened in Bryan's life since our first show and we talk about it today, including some very vulnerable and personal sharing from Bryan himself.This is a compelling episode you won't want to miss so, please join us for the conclusion of how to find your first paid speaking gig on episode 290 of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:What has helped Bryan process a personal tragedy?How you can offer help to someone who is going through a crisis.Who do people like working with as a general rule?How do you know if you are doing work to get results?Why you need to be aware of onstage hours vs offstage hours.Is pivoting always a hard thing to do?What is Bryan's advice for speakers who are where he was initially?Why coaching matters in any profession.And much more!EPISODE RESOURCESBryan Allain's web siteBryan Allain on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 12, 2020 • 37min
How to Find Your First Paid Speaking Gig with Bryan Allain (VII)
Welcome to part seven of how to find your first paid speaking gig with Bryan Allain.Missed the first six episodes? You can listen here to part one, part two here, part three here, part four here, part five here and part six.Today, you'll hear a two-part conversation: in the first part, we talk right before Bryan talks to a potential client he got a positive response from and in the second part, we recorded an update on how the call went and what his next steps are from there. Whether you're a novice or a seasoned pro we've got insights and lessons you can learn in this series.Join us on episode 289 of The Speaker Lab to hear it part seven of how to find your first paid speaking gig with Bryan Allain. THE FINER DETAILS OF THIS SHOW: Why is the goal to get someone on the phone?What questions do you ask when you're talking to a warm lead?How do you approach gigs with no pay?Should you build travel into the fees you quote?How to ensure you are exchanging value for value.What should you say if you reach someone's voicemail?What are potential wins you can look for in a reduced-fee speaking gig?How to ask for referrals from new clients.And so much more!EPISODE RESOURCESBryan Allain's web siteBryan Allain on TwitterGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 5, 2020 • 47min
How to Find Your First Paid Speaking Gig with Bryan Allain (VI)
Welcome to part six of how to find your first paid speaking gig with Bryan Allain!If you missed the first five episodes with Bryan you can listen to here to part one, part two here, part three here, part four here, and part five here.On these in-depth talks, we are diving into what it takes to become a speaker: step by step what he needs to do, what he needs to think through on his journey to becoming a speaker. You'll also hear some real-life examples of his inquiries and how he should phrase his follow-ups.This is a journey we all can learn from so join us to hear every step on episode 288 of The Speaker Lab. THE FINER DETAILS OF THIS SHOW: Can you create a demo reel without a lot of bells and whistles?What is a "noble obstacle"?Why you don't always have to hit a "home run".How do you keep your name top of mind with potential clients?What should you say if someone isn't looking for a speaker right now?When do you stop following up?What is Loom and how do you use it in emails to potential clients?When should you not ask for an introduction?And so much more!EPISODE RESOURCESBryan Allain's web siteBryan Allain on TwitterLoom's web siteGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 28, 2020 • 47min
How to Find Your First Paid Speaking Gig with Bryan Allain (V)
Welcome to part five of how to find your first paid speaking gig with Bryan Allain!If you missed the first three episodes with Bryan you can listen to here to part one, part two here, part three here and part four here.On this fifth episode, you'll hear about Bryan's progress as well as the work he still has to do. You'll also hear about a slight delay he had and what that sidetrack was all about and how he can get back on track.Get ready to listen in to all of those experiences and more with Bryan Allain on this episode of The Speaker Lab.THE FINER DETAILS OF THIS SHOW:How do you approach events that are coming up in the next 3-6 weeks?When is it too early to get on an event planner's radar?How to evaluate whether or not to speak for free.What's the best system to implement your follow-ups?Why even making "wrong" decisions is ultimately helpful on your journey.Do you need a business card?What movie trailers can teach us about demo videosWhat three things matter most when someone is considering hiring you?And so much more!EPISODE RESOURCESBryan Allain's web siteBryan Allain on TwitterHubSpot CRMFollowup.ccThe Successful Speaker, by Grant BaldwinGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifyRead show transcripts hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 27, 2020 • 26min
How Speakers Are Still Getting Booked and Paid to Speak w/ Erick Rheam
Grant Baldwin and Erick Rheam hosted a Facebook Live to talk about how speakers are still getting booked and paid to speak even in the midst of the pandemic.During the live stream, Grant and Erick discuss:The state of the speaking industryDealing with ambiguity and anxietyLong-term ramifications of social distancingHow some speakers are still getting booked and paid to speakReaching the point of turning down new opportunitiesWhen to say no if a gig is outside your brand/industryThinking about the balance between virtual and live events in the futureHow do you stay positive and keep moving forward?Why proven systems don’t break even if the variables changeWhat speakers can do to work with live events to postpone without losing incomeThe value of relationships and why you can’t ignore themNow is the time coaching really mattersAre speakers still booking events that are happening in the future? (Spoiler Alert: YES!)Pros and cons of virtual events and how to book themWhy speakers are in the problem-solving businessHow to adapt live event keynote to virtual offers that are still on messageBeing prepared to pivot a lotStarting somewhere and being willing to try new thingsThe dangers of a scarcity mindsetNever knowing who’s in the audienceHow many “sleeps” are you gone for live events vs virtual gigs?Going from 40 potential gigs in his pipeline to 81 during the pandemicIndustry insights direct from event plannersUsing this time to position yourself for when the wave of live events comes backAnd moreEPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 24, 2020 • 34min
How Speakers Can Maximize the Gift of Time During Quarantine w/ Michael Port
Grant Baldwin and Michael Port hosted a Facebook Live to talk about what speakers can do to take advantage of the extra time during quarantine to improve their value as a performer.During the live stream, Grant and Mike discuss:This is the time to be working on your talk“Either it will pass or I will pass."Best practices for wearing glasses on cameraSurviving as a speaker in the midst of a crisisWhy speakers can’t afford to be averageEverything you do as a performer must be transformationalHow the expected quality for speakers will increaseWhat speakers should be working on right nowHow speakers can maximize the gift of time during quarantineWhy using live events as rehearsals is a mistakeWhat deep work looks like for speakersMapping out an effective rehearsal processReinventing your speech in ways you never imaginedAsking specific questions when it comes to feedbackHow to scale your choices from good to greatUsing a mystery box visual to raise the stakes for your audienceThe risk of failing to deliver on the promise your performance makesWhy Michael retired from keynotingHow to wisely leverage the trust you earn from an audience to enrich their experienceWhat Pixar considers a “perfect” filmCrafting a transformational experience for your audienceAre virtual events merely a temporary fix or a lasting trend?The challenges events face in replicating the impact of in-person trade shows onlineAdvice for speakers to keep their head in the right spaceMaking sure you continue to support your network of colleagues and clientsThe #1 most important factor in booking more paid speaking gigsCreating a productive work environmentIncrementally improving your speech 5 minutes at a timeAnd moreEPISODE RESOURCESHeroic Public SpeakingSteal the Show, by Michael PortGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Apr 22, 2020 • 35min
How Speakers Can Create New Value Through Virtual Offers with Clint Pulver
Grant Baldwin and Clint Pulver hosted a live stream to talk about how speakers can change and adapt to a new “normal”.During the interview, Grant and Clint discuss:Developing a virtual demo videoTaking one day at a time on the rollercoasterLive events that convert to digital and ask for virtual keynotesBinge-watching the Imagineers documentary on Disney+Creating a virtual studio at home5 things that clients are asking virtual speakers forUsing a moderator to enhance the virtual experience for the client and their audienceCreate a virtual landing page on your website that showcases the value you deliver to the marketHow clients and audiences have reacted to live virtual eventsProviding best practices to the client ahead of time to ensure the best possible experienceWhat to do when someone brings their phone into the bathroom during your live streamConducting a separate soundcheck or run-through before a virtual event to test techObtaining testimonials from your virtual clientsThe difference between offering value and selfish promotionHow to approach pricing for virtual eventsDiversifying what you offer to meet the unique needs of different clientsWill virtual offers continue being available after quarantine is lifted?And moreEPISODE RESOURCESClint on InstagramClint’s websiteClint’s virtual demo reel on YouTubeGood to Great, by Jim CollinsGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.