2020 has been bringing the heat with the value packed conversations! If you’ve been listening to Beyond Influential since the early days (or just binge listening!), you may remember #17 Christina Galbato, The Bold Brunette, on Life as a Full-Time Luxury Travel Influencer, & How She Organically Grew Her Instagram from 0 to 100,000 Followers in a Year. I’m excited to welcome Christina back for this week’s episode to discuss how her brand and business has evolved over the last two years. As a refresher, Christina is an influencer, creative entrepreneur, online educator, and now a podcaster, who teaches social media influencers how to grow engaged audiences, create purpose-driven content, and build profitable online businesses. She has worked with major brands like Ritz-Carlton and Pantene, and has helped over 2,000 women start and build businesses on social media.  And let me tell you what a difference two years makes... She’s built a half a million dollar business and growing! In this episode, we catch up on what’s been going on in the influencer space and how her brand and business has evolved since the last time she was on the podcast. We cover: The business of educating influencers: how and why she leaned into the online education space Why you should never worry about competition.  Team building & outsourcing: when & who to hire, and how to do it the right way Why you need to treat personal branding as a business Brand deals: What’s currently interesting to her and what she considers when accepting brand deals How to effectively connect with brands & tips to build real relationships with the people inside that get the deal done Instagram tips, tools, and more! Helpful Free Content: LinkedIn Training (FREE) Beyond Influential #17 Christina Galbato, The Bold Brunette, on Life as a Full-Time Luxury Travel Influencer, & How She Organically Grew Her Instagram from 0 to 100,000 Followers in a Year To connect with Christina: Waitlist For Christina's Influence to Empire Mastermind Website | Instagram | Youtube | Her Life By Design Podcast To connect with me, Brittany Krystle: Website | Instagram| Twitter | LinkedIn | Facebook #beyondinfluentialpodcast

One of my favorite quotes from Curb Your Enthusiasm is when Larry David is having a boring conversation at a dinner party and he completely (and awkwardly) changes the conversation because  “I’m trying to elevate small talk to medium talk.” Like Larry, I’m not interested in small talk either and I want to introduce you to my guest this week who has been raising the bar on conversations happening on Instagram, Hitha Palepu. Hitha is a multi-hyphenate entrepreneur, investor, mom, and the author of How To Pack: Travel Smart For Any Trip. Not only is her resume impressive, but she has been bringing a new level of conversation to Instagram with her #5smartreads every weekday that is educational and informational on a broad range of topics from business to healthcare (and she'll be launching her podcast, 1 Smart Thing, next month!).   On this episode, we cover: How Hitha got into the pharma business (not exactly the easiest one to enter!) and how to win as a start-up in the healthcare industry Investing & Advising: How she got started & why she prefers to work with powerhouse female founders Networking: The importance of finding your tribe in business Her content creation evolution: from blogging to published author to bringing a fresh perspective to Instagram Why she walked away from a successful blog (& what’s next for her content!) How she stays productive while balancing work and family life... And more! Helpful Free Content: LinkedIn Training (FREE) To connect with Hitha: Instagram | #5SmartReads  Hitha's Book, How To Pack: Travel Smart For Any Trip To connect with me, Brittany Krystle: Website | Instagram| Twitter | LinkedIn | Facebook #beyondinfluentialpodcast

In last week’s episode of Beyond Influential, I shared my philosophy on personal branding - why it’s important for everyone, the easiest platform to build brand on in 2020, my tips for building your personal brand effectively (and more!) in Part 1 of my interview from Heather Sager’s Finding Your It Factor podcast (in case you missed it, you can listen to it here). As a refresher, Heather is a speaking coach dedicated to helping you develop a magnetic communication style and you might remember her from Beyond Influential #102 Top Tips To Improve Your Public Speaking Skills to Grow Your Business. If you enjoyed Part 1, we get way more personal about my personal brand in Part 2. We deep dive into the more mental aspects of personal branding, including an inside look into my experience with building my own brand and business, what I’ve learned in the process, and why I won’t let fear stand in my way. (And why you shouldn’t either!) In Part 2, we cover:  How & why I shifted my content consumption focus Imposter syndrome and how to quiet the negative self-talk The importance of clarity & self-awareness How I gained confidence in my own voice & how you can embrace yours! Recognizing when your fear is holding you back (and making yourself do it anyway!) Stepping out of your ego - realizing that people aren't actually paying that much attention to you (so it doesn't matter too much if you don't ace something) Dealing with haters & recognizing your own triggers Evaluating the quantity & quality of your content How my honest & direct approach has impacted my business path & success and more! Helpful Free Content: LinkedIn Training (FREE) Ideal Content Consumer Worksheet (FREE) Brand Audit Worksheet (FREE) For More with Heather: Beyond Influential #108 Three Keys to Unlocking Your Personal Brand Online & How to Find Confidence in Your Authentic Voice (Part 1) Beyond Influential #102 Top Tips To Improve Your Public Speaking Skills to Grow Your Business with Heather Sager My Episode on the Finding Your It Factor Podcast To connect with Heather: Website | Finding Your It Factor Podcast| Instagram| Facebook | LinkedIn To connect with me, Brittany Krystle: Website | Instagram| Twitter | LinkedIn | Facebook #beyondinfluentialpodcast

Are you ready to take your personal brand to the next level?  I recently had the privilege of being interviewed by Heather Sager on her Finding Your It Factor podcast. Heather is a speaking coach dedicated to helping you develop a magnetic communication style and you may remember her from all of the value she dropped on Ep. #102 Top Tips To Improve Your Public Speaking Skills to Grow Your Business (this is a MUST listen if you missed it!). This is the most in-depth interview I’ve given around personal branding and we had such a great conversation covering where I’m at right now and my philosophy on personal branding that it only made sense to make it a two parter!  In Part 1, we cover:  The power of personal branding & why it’s necessary for everyone My Three Keys (3C's) to personal branding Why LinkedIn is the easiest platform for content in 2020 Why there’s no need to feel stuck or unhappy where you’re at (you can control your outcomes!) The balance of building a personal brand while you’re building a business The importance of cultivating a “good with change” mindset, providing value to your audience and more! And you won’t want to miss Part 2 next week where I’ll be getting very real about how and why I shifted my content consumption, how I deal with imposter syndrome, haters, triggers, how I gained confidence in my own voice & more! Helpful Free Content: FREE LinkedIn Training FREE Ideal Content Consumer Worksheet FREE Brand Audit Worksheet For More with Heather: Beyond Influential #102 Top Tips To Improve Your Public Speaking Skills to Grow Your Business with Heather Sager My Episode on the Finding Your It Factor Podcast To connect with Heather: Website | Finding Your It Factor Podcast| Instagram| Facebook | LinkedIn To connect with me, Brittany Krystle: Website | Instagram| Twitter | LinkedIn | Facebook #beyondinfluentialpodcast

Raise your hand if you’ve ever sat down to work and the next thing you know, it’s five hours later and you haven’t moved from your chair. Yeah, me too.  Lately I’ve been noticing the physical side effects of hustle life, so I’ve been looking at ways to optimize and invest in my health (which is really an investment in my business). Tweaks as simple as changing how you sit and what you’re sitting on (turns out a chair isn’t just a chair) actually makes a huge difference to your body when you’re putting in those long hours… which is why I am redesigning my home office to make sure I have a set up that supports me and my goals! And I’m fortunate to have a friend who specializes in exactly that. I have an incredible guest for you on this week’s episode of Beyond Influential. I want to introduce you to Melissa Steach PhD, Workplace Wellbeing Knowledge Lead, West U.S. & West Canada region for Herman Miller. Melissa has a PhD in industrial-organizational psychology, and is a certified ergonomist. She’s also a best-selling author and an award-winning fine artist. Melissa supports and consults with Herman Miller’s clients on the latest workplace wellbeing research and knowledge that businesses need to know. She joins me for this episode to talk all things ergonomics, office furniture, and most importantly, actionable tips that will help you improve your physical working experience, whether you’re an employee in an office or an entrepreneur working remotely. We cover: What ergonomics is and why it matters Herman Miller’s human-first approach to design & how they’ve stayed an iconic brand for over 100+ years How to evaluate your workspace and the right questions to ask–whether you work from home, office, or remotely! Best practices when you sit to work (Yes, how you sit is important!) What to look at when picking office furniture & why it’s worth investing in high-quality pieces  The small tweaks in your workspace you can make TODAY  And more! To learn about the Beyond Influential Insiders, Click HERE! To connect with Melissa & Herman Miller: Melissa's Instagram | Melissa's LinkedIn | Herman Miller Website To connect with me, Brittany Krystle: Instagram| Twitter | LinkedIn | Website | Facebook #beyondinfluentialpodcast

Happy New Year and welcome to 2020!  The new year is always a time of reflection and over the last few weeks, I’ve been looking back on 2019 and everything that has happened in my personal life and my business in the last year - the good, the bad, the ugly, and the incredible. I’ve seen so much growth across the board, and accomplished a lot, but not without some growing pains and bumps in the road.  As I’ve been scaling my business this year, I’ve had to make some hard decisions, have some tough conversations, and had to work some crazy (and frankly, unhealthy) hours… and it’s all been worth it. I love what I do - this is not a hobby, it’s my life. And one of the biggest themes I’ve noticed is that when you’re a business owner, it’s all about learning, applying, evaluating, and repeating.  I’ll be recording an episode where I dig deeper into the biggest lessons I’ve learned from these experiences (and also what I’ve learned in the last DECADE -  yes, it’s a new decade too!), but today, I want to share with you my vision for 2020, and how I see you having a part in it! On this solo episode, I share with you my biggest business focus in 2020 and what I’m most looking forward to this year. I know I’ve been teasing the Beta for the Beyond Influential Insiders Membership... and it’s finally here! I’ll dig into what that looks like, why the founding members are so important to me, and what I’ll be offering them as a special Thank You. Registration for the beta opens Monday, January 6th, but only for a limited time. Also, for this week’s episode, I created a new FREEBIE for you. Listen to this week’s episode for more details about both!  Join the Beyond Influential Insiders HERE! Grab your FREE Ideal Content Consumer Worksheet HERE! To connect with me, Brittany Krystle: Instagram| Twitter | LinkedIn | Website | Facebook #beyondinfluentialpodcast

How is it almost 2020 already?! I wanted to give you an update - I have been hard at work creating the beta content for the Insiders membership. This time of year is always a time for reflection so my first training will be digging into the biggest business lessons I’ve learned this year and how I’m applying them in 2020.  And there were a lot... 2019 was a year of intense learning for me and I want to share those experiences with you and then give you the opportunity to ask questions in a Live Q&A. And don’t worry, I’m not shying away from sharing those lessons and hard times on the podcast, but this is the type of topic I can really dive deeper into inside the Beyond Influential Insiders community - this is the place where it will be easier to have conversations around it with each other.  As I mentioned, for the beta, there will also be a lot of me getting to know you and what you need so we can build this community together - it’s going to be a choose-your-own-adventure experience. This is a little bit of a spoiler alert, but here’s a teaser: my business coach, who really specializes in the unsexy but necessary side of business (things like legal, the operations, and hiring process type stuff), is putting together a training on “The 6 most common questions entrepreneurs ask” based on his experience. I’ve been working with him on it and I want the last two questions to come from this group because based on what you do and what you need, the answers to those questions change.  And you definitely don’t need (or have to want) to be an entrepreneur to get the benefit of this knowledge. Your personal brand is a business and you need to be building it no matter what you do, so all the content in there will be helpful. It really is dependent on you! Having a place to directly speak to you is a nonnegotiable for me in 2020 and I’m incredibly excited to get started! Again, if you want to get more information, you can find it HERE, and if you’re already signed up for the waitlist, keep an eye on your email because we will be starting very soon! And now for most popular interview of the year... it was #63 with Lauryn Evarts Bosstick of The Skinny Confidential on Evolving from Blogger to Businesswoman & How to Build an Empire on Authentic Influence. I wanted to repost this episode because if you haven’t heard it, you need to hear it and if you have heard it, it’s time to listen again before 2020. I’m going to leave in my original intro to the show because it all is still true. I’m so grateful for Lauryn’s friendship and support of my brand. Lauryn continues to one of my favorite examples of people who just understands brand and her audience.  And also, side note: Congratulations to her and her husband Michael (who I interviewed on Episode #62 - the Business of Podcasting: Monetization, Growth & Influencers) -  not just for their deserved success, but also for their exciting news - they are expecting a baby girl in the coming weeks! So congrats you two! I can’t wait to watch her brand evolve as she enters this new phase in her life and business because I know she’s going to navigate it in the most boss way possible.  So please enjoy the most popular Beyond Influential interview of 2019 with truly one of the masters of brand, Lauryn Evarts Bosstick.   To learn about the Beyond Influential Insiders, Click HERE! To connect with Lauryn Evarts Bosstick: Instagram | The Skinny Confidential | TSC Podcast | My episode on TSCPodcast To connect with me, Brittany Krystle: Instagram| Twitter | LinkedIn | Website | Facebook #beyondinfluentialpodcast

I’m incredibly excited for this week’s episode - it’s one of my favorites to date. I recently had the opportunity to have a conversation with the CEO and co-founder of Wander Beauty, Divya Gugnani.  Divya is an overachiever’s overachiever. She not only has an Ivy League education with an MBA from Harvard, but she also has extensive experience in investment banking, private equity and venture capital. Oh, and she’s a serial entrepreneur. Wander beauty is her fourth  business (and the last one she built, she sold to QVC). Calling her a Renaissance woman is an understatement, and you’ll understand why after listening to this episode. Wander Beauty is a clean, cruelty-free beauty brand that is looking to streamline your beauty routine while not skimping on luxury.  Wander Beauty has already won several beauty awards including multiple Allure Best of Beauty Awards, and they are already starting to expand globally. Divya has so much wisdom to share that I totally geeked out and now she’s my current business girl crush. When I got on my call with her, the first thing I asked her is where people like her are hanging out.  This week’s episode of Beyond Influential is jam-packed with valuable insights, tips, and takeaways. I know that everyone can get something out of it. On this episode, we cover: The value of her education: Was it worth it? Whether entrepreneurs are born or made Her best business lessons from investment banking, private equity, and venture capital  Her transition to entrepreneurship and her biggest mistakes along the way Wander Beauty: The entire process from inception to getting to market to global expansion   Hiring & Creating an intentional culture in your business Work-life “balance” and being present in any situation & more!   To learn about the Beyond Influential Insiders, Click HERE! To connect with Divya: Divya's Instagram | Wander Beauty Instagram | Website To connect with me, Brittany Krystle: Instagram| Twitter | LinkedIn | Website | Facebook #beyondinfluentialpodcast

This week’s episode is just in time for the holidays! A big point I always try to hammer home is that there isn’t any market that’s too saturated if you position yourself correctly, and using the online space to do it is one of the easiest ways to differentiate your brand, build awareness,  create brand loyalty, and  grow your bottom line! I had the honor of getting to do a very fun business roundtable in collaboration with Office Depot to discuss different online and traditional marketing tips, tactics, and strategies to really stand out and get holiday foot traffic in a time every business on earth feels like it’s competing for your attention and wallet. This episode is focused more on brick and mortar businesses, but it applies to ANY type of business. Business is business, no matter what form it takes, and I had the pleasure of getting to do this roundtable with two other incredible women who are experts in their areas. For this roundtable, I am joined by the fabulous Stacy Tuschl and Stephanie Schwartz:  Stacy, who you might remember from Ep. 80 & 81,  started her dance studio in 2002, scaled it to a second location, and has been helping other business owners do the same through her consulting business. She has built both her brick and mortar dance studios AND her online businesses into 7-figure businesses and is such an incredible resource for anyone growing their business. Her podcast is literally called The Foot Traffic podcast - so she was an obvious choice to discuss how to get foot traffic during the holidays. Stephanie Schwartz manages brand partnerships at Office Depot. Her experience in partnerships directly ties in with strategies all businesses should utilize through events, blogs, video and thought leadership. In this episode, we cover: How online personal branding leads to tangible results for small brick-and-mortar businesses (and all businesses!) How to come up with effective promotions to get people in the door Personal branding to grow your business: getting started & developing your voice Your Target Audience: Identifying the social media platforms they use & being aware of the local culture  Hashtags: How to create campaigns & how to use them to attract local customers  The content creation process and repurposing content strategically Optimizing your time by being intentional and smart about how you structure your schedule Why self-care and personal time is a non-negotiable & more! To learn about the Beyond Influential Insiders, Click HERE! To connect with Office Depot: Watch the video of the Office Depot Roundtable HERE Listen to my #Workonomy chat HERE Workonomy Facebook Group | Office Depot Facebook | LinkedIn To connect with Stacy Tuschl: #81 How LinkedIn Can Revolutionize Your Brand with Brittany Krystle & Stacy Tuchl on The Foot Traffic Podcast #80 Stacy Tuschl on What it Takes to Make 7-Figures, Investing in Yourself, & Creating Unstoppable Foot Traffic to Your Small Business Website | The Foot Traffic Podcast | Instagram To connect with Stephanie Schwartz: Instagram | Twitter | LinkedIn To connect with me, Brittany Krystle: Instagram| Twitter | LinkedIn | Website | Facebook #beyondinfluentialpodcast

If you’ve been listening to Beyond Influential for even a short amount of time, you probably know I talk a lot about how personal branding is all about clarity, communication, and your audience. It’s not just what you say - how you deliver your message is just as important.  Articulating your message the right way can build authority, brand awareness, and truly have real business results.  I focus on this in the online space and my guest today helps you do this from the stage.  Speaking on stage is a huge goal for so many of you in this community, so I wanted to bring in someone on whose job and expertise is helping you develop those skills so you can get closer to those goals. I’m excited to introduce you to this week’s guest, Heather Sager. Heather is a speaking coach and the host of the Finding Your It Factor Podcast. She is dedicated to bringing your brand to life through magnetic communication and making it a win for your business.  Over the past 15 years, Heather has done almost 1000 presentations and helps business owners communicate in a way that creates an engaging experience for their audience.  Episode 102 is jam-packed with value and a ton of actionable tips and insights into public speaking - including what makes a good presentation and how to develop the skills you need to be an excellent public speaker. We cover: How a rare genetic disorder led her to an unexpected career How to get better thinking on your feet  Feedback: Why being specific is important & her 3:1 critique ratio What makes (and how to develop) a compelling presentation What you need to do (and not do) before going on stage Getting comfortable on stage: How to improve your stage presence & body language  On-camera presentations vs. in-person - how are they different? Why you should focus on only one person, and more! To learn about the Beyond Influential Insiders, Click HERE! To connect with Heather: Website | Finding Your It Factor Podcast| Instagram| Facebook | LinkedIn To connect with me, Brittany Krystle: Website | Instagram| Twitter | LinkedIn | Facebook #beyondinfluentialpodcast