Manage Smarter

At work, serving as President and CEO The Beacon Group, Cliff Farrah has spent more than 25 years advising clients on organic and inorganic growth strategies and tactics in Healthcare, Technology, Industrial, Energy and Defense marketplaces. His thought leading work on growth strategy, innovation commercialization, market disruption, and services/business model design has been successfully used by Fortune 100 clients around the globe. Mr. Farrah is the author of dozens of growth strategy and analytical frameworks, and is a guest lecturer at the University of Virginia's Darden Graduate School of Business, where he received his MBA. At play, Cliff Farrah is a competitive sailor, a former high school sailing coach, US national amateur champion and has been profiled on ESPN and in Sailing magazine. PLEASE NOTE: DUE TO ONLINE PLATFORM BANDWIDTH DEFICIENCIES DURING THIS PANDEMIC, THERE ARE SOME AUDIO DROPOUTS DURING THIS EPISODE.In this episode, Audrey, Lee and Cliff discuss: ·          How the pandemic accelerates your comp set·          How to choose which competitor to overtake·          Near and long-term market disruption considerations·          How to identify who in your market is still spending money·          How amid to right-size your organization "Market share gains you make in a down economy as the market rebounds you manage to maintain that share percentage and it ultimately yields a multiple effect.” – Cliff Farrah  Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Cliff FarrahWww.beacongroupconsulting.comhttp://linkedin.com/in/clifford-farrah-0b59138 Connect with the hosts of Manage Smarter: ·         Website: ManageSmarter.com ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Coronavirus has caused layoffs of more than 26 million Americans from their jobs. Are older workers a liability or competitive advantage and if you are an older worker, how can you increase your value to your employer during this unprecedented time?Patti Temple Rocks is the author of a book called "I'm Not Done: It's Time to Talk About Ageism in the Workplace." She is also a senior partner at a Marketing agency in Chicago.PLEASE NOTE: DUE TO ONLINE PLATFORM BANDWIDTH DEFICIENCIES DURING THIS PANDEMIC, THERE ARE SOME AUDIO DROPOUTS DURING THIS EPISODE.In this episode, Audrey, Lee and Patti discuss: ·          Why mature workers are the last ones you should consider cutting·          Conversations to have with older workers in choosing furloughs, layoffs and payroll reductions·          Signs a company doesn’t value older workers·          How late career workers can increase their value amid COVID-19 "The older worker – who may sometimes cost more, comes with incredibly valuable wisdom and experience to navigate and mentor others through difficult times.” – Patti Temple Rocks  Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Patti Temple Rockspattitemplerocks.comhttps://www.linkedin.com/in/pattitemplerocks/https://twitter.com/pattitrocks Connect with the hosts of Manage Smarter: ·         Website: ManageSmarter.com ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

David Veech teaches leaders how to Love, Learn, and Let go. The actions following these decisions create an engaging workplace that harnesses the creative and productive power of people. He began his leadership journey with 20 years of service in the Army and he is still actively learning. Author of Leadersights: Creating Great Leaders Who Create Great Workplaces.. His messages will inspire you and your teams to obliterate obstacles, accelerate innovation, and elevate performance leaving everyone motivated and engaged for the future.And for Coronavirus, David says in responding to it, "Don’t return to normal. Return to BETTER."PLEASE NOTE: DUE TO ONLINE PLATFORM BANDWIDTH DEFICIENCIES DURING THIS PANDEMIC, THERE ARE SOME AUDIO DROPOUTS DURING THIS EPISODE.In this episode, Audrey, Lee and David discuss: ·          Tips on how to make your business and leadership better coming out of COVID-19·          Recommendations on process changes·          Basic elements of a plan to emerge out of COVID-19 lockdown "The number one problem/mistake managers and leaders make is forgetting their primary responsibility is to develop their people. When leaders fail to develop people, they invariably end up doing work their team members should do, which takes them further away from their leadership responsibilities, compounding the problem, and dragging the team down into the death spiral.” – David Veech  Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with David Veechhttps://www.leadersights.comTwitter: @davidveechhttps://www.facebook.com/DSVLeadersights/https://www.linkedin.com/in/davidveech/  Connect with the hosts of Manage Smarter: ·         Website: ManageSmarter.com ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong                                                                 ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Jeff Piersall is known as The Chaos Coach. A former high school and college basketball coach, Jeff is an entrepreneur that has recently exited his business and now specializes in M&A activity for small cap businesses. He is also the author of Dogs Don't Bark at Parked Cars.PLEASE NOTE: DUE TO ONLINE PLATFORM BANDWIDTH DEFICIENCIES DURING THIS PANDEMIC, THERE ARE SOME AUDIO DROPOUTS DURING THIS EPISODE.In this episode, Audrey, Lee and Jeff discuss: ·          How to Course Correct in a Crisis·          Knee jerk reactions vs. course corrections·          Money and opportunities to pursue amid the pandemic·          How businesses can be more agile and pivot during the crisis "The definitions of faith and fear are the same it’s a thing unseen in our future. Where you start on a course isn’t going to be where you end up unless you make the appropriate adjustments along the way.” – Jeff Piersall  Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Jeff Piersallwww.jeffpiersall.comhttps://twitter.com/jeffpiersallhttps://www.facebook.com/jeffreypiersall Connect with the hosts of Manage Smarter: ·         Website: ManageSmarter.com ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Jonathan Slain’s book, “Rock the Recession: How Successful Leaders Prepare For, Thrive During, and Create Wealth After Downturns” came out in September 2019 and is a #1 Amazon Best Seller. His tips are especially relevant today as the world heads into recession due to the COVID-19 pandemic.Jonathan coaches high growth leadership teams across the United States to implement the Entrepreneurial Operating System® also known as “Traction.” He focuses on working with entrepreneurial niche/specialty firms and large corporations ($10M+ in annual revenue), spending over 100 days per year working with teams just like yours.PLEASE NOTE: DUE TO ONLINE PLATFORM BANDWIDTH DEFICIENCIES DURING THIS PANDEMIC, THERE ARE SOME AUDIO DROPOUTS DURING THIS EPISODE.In this episode, Audrey, Lee and Jonathan discuss: ·          What kind of recession we are currently in·          How to measure your “Recession Readiness”·          How to organize a tier system for furloughs or layoffs·          Opportunities that can occur in difficult economic times "I’m looking at the CDC Bulletins and we’re not going to see the surge until early May that means the economy will be operating at severely reduced levels for several months. We’re hearing a 25% drop in GDP.” – Jonathan Slain RECESSION READINESS QUIZ at https://report.recession.com/lastform/1 PROMO CODE: “SalesFuel at www.recession.com/shop to get 25% off the Rock the Recession workbook  Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Jonathan Slainwww.recession.comhttps://www.facebook.com/RockTheRecession/https://www.instagram.com/rocktherecession/https://www.linkedin.com/company/rock-the-recession/https://twitter.com/RockRecession Connect with the hosts of Manage Smarter: ·         Website: ManageSmarter.com ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data. He is also a Senior Advisor to the Publicis Groupe where he has spent his entire 37-year career, most recently serving as the Chief Growth Officer and Chief Strategist of the Groupe. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.”PLEASE NOTE: DUE TO ONLINE PLATFORM BANDWIDTH DEFICIENCIES DURING THIS PANDEMIC, THERE ARE SOME AUDIO DROPOUTS DURING THIS EPISODE.In this episode, Audrey, Lee and Rishad discuss: ·          Tips on humanizing remote working in this environment and touchpoints to help humanity trump data·          How to incentivize staff to change and lean into disruption·          How to upgrade your mental operating system and inject more human touches into the work environment·          The dangers of data vs. human stories and skills within the business·          Embracing the concept of “The Turd on the Table” "If you don’t have some personal interactions one in a while basically have people look at each other and talk bout real things than spreadsheets and numbers but what you lose is the human nuance of trust.” – Rishad Tobaccowala Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Rishad Tobbacowala Rishadtobaccowala.comhttps://twitter.com/rishad Connect with the hosts of Manage Smarter: ·         Website: ManageSmarter.com ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Peters is coauthor of In Search of Excellence—the book that changed the way the world does business and often tagged as the best business book ever. Also the author of The Excellence Dividend . Seventeen books and thirty-five years later, Tom is still at the forefront of the “management guru industry” he single-handedly invented. Also the recipient of the Thinkers50 Lifetime Achievement Award.PLEASE NOTE: DUE TO ONLINE PLATFORM BANDWIDTH DEFICIENCIES DURING THIS PANDEMIC, THERE ARE SOME AUDIO DROPOUTS DURING THIS EPISODE.In this episode, Lee, Audrey and Tom discuss: ·          Opinion on CEOs currently laying off thousands of employees·          What is business responsibility in this Coronavirus epidemic?·          How to “Manage By Walking Around without Walking Around”·          Why leaders need to ramp up intimacy, kindness and thoughtfulness during this time  "Business is not about profit. It is about creating value if you do it right the profit will mostly follow. So what I will say to the businessperson who did not take out the second mortgage and you’ve got 14 terrific people and they’re short on insurance or short on what have you, I am not very interested in your bank account staying good over the course of the next 4-5 months you owe it to your team. I’m not suggesting you send your house into receivership. I’m looking with a really cynical eye at CEOs of some of these giant companies who are laying people off by the thousands. That is BULLSHIT. If you are a CEO sitting with stock options up the kazoo and you’ve got a bank account which is 170 million dollars and if you lay front line people off you area first class lifelong son of a bitch in my book. ” – Tom Peters Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Tom Petershttps://tompeters.com/ Connect with the hosts of Manage Smarter: ·         Website: ManageSmarter.com ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Kristie Knights is a licensed professional counselor and has been in private practice for 20 years. She is an expert in trauma and suicidology. Kristie is the best selling author of UnSung Heroes: Deconstructing Suicide through Stories of Triumph. She is also the Founder of iRise Leadership; which is a 501(c)3 Non Profit with a mission to eradicate suicide. They offer training, education, and resources in suicide awareness and prevention to leaders, the community, organizations, schools, churches, and the corporate world.PLEASE NOTE: Due to Coronavirus and remote meeting platform strain, there is some audio dropout throughout this recording."This is a time for leaders who do very well with boots-on-the-ground, high crisis mentality to really shine. And for those who struggle, to really listen up and lean on those types of leaders within their organization who do well with that type of mentality." - Kristie KnightsIn this episode, Lee, Audrey and Kristie discuss: How managers can implement a culture of more empathy and allowance of negative feelings in the workplace. The difference between anxiety attack and full-blown depression Tips and habits to improve your self-care Tips on how to provide you and your family structure as you work from home. Ideas on how to visit virtually with family and friends to stay connected and not isolate yourself Connect with Kristie Knights: www.kristieknights.com www.iriseleadership.com https://twitter.com/KristieKnightsK https://www.linkedin.com/in/kristieknights/ Connect with the hosts of Manage Smarter:  Website: ManageSmarter.com  Twitter: @ManageSmartPod  LinkedIn: Audrey Strong  LinkedIn: C. Lee Smith   Connect with SalesFuel:  Website: http://salesfuel.com/  Twitter: @SalesFuel  Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

CrisMarie Campbell, an Olympic rower, and Susan Clarke, a former marriage therapist and Equus coach, are the authors of The Beauty of Conflict: Harnessing Your Team’s Competitive Advantage and The Beauty of Conflict for Couples. They also have a podcast with the same name: The Beauty of Conflict for dealing with conflict at work and at home. As partners in work and life for over two decades, they’ve adapted their proven step-by-step process honed working with Fortune 100 Companies such as Johnson & Johnson, Microsoft, AT&T and San Francisco Giants to help long-term couples use conflict as a catalyst to greater intimacy, passion, and fulfillment. Their work and expertise have been featured in notable outlets like The Today Show, NBC, and Shape.In this episode, Audrey, Lee, CrisMarie and Susan discuss: ·          Loud vs. Silent – Who is more upset amid conflict?·          How to recognize you’re conflict averse and learn the value of embracing conflict·          How tackling conflict can boost your team and create more powerful alliances·          “Heard and Considered” Technique of Management "Managers don’t have the real discussion on their team because it seems inefficient. They don’t think they have the time -- this is an excuse -- to have a 10-minute sweaty palm conversation that would build trust if they did.” – CrisMarie Campbell and Susan Clarke Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with CrisMarie and Susan: http://www.thriveinc.com/https://www.linkedin.com/in/crismarie-campbell-b691651/https://www.linkedin.com/in/susan-clarke-5618004/ https://www.facebook.com/thriveincmt Connect with the hosts of Manage Smarter: ·         Website: ManageSmarter.com ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Timothy Seward, Author of Ultimate Guide to Amazon Advertising and founder of ROI Revolution, a digital marketing agency. Timothy recognized the struggles business owners face in the digital world and decided to instill his expertise into the first (and currently, the only) published book on the art of Amazon advertising---His proficiency can help everyone better their brands, increase awareness via digital marketing, and increase product sales. And as he says, ignore digital marketing at your own peril. In this episode, Audrey, Lee and Timothy discuss: ·          How Amazon is the new search engine·          How to use Amazon for your company’s growth and acquisition opportunities·          Why managers who ignore the digital revolution are at peril·          The growth of B2B sales via Amazon "Your mission? Optimizing your brand’s growth both online and offline.” – Timothy Seward Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.   Connect with Timothy Seward  https://www.roirevolution.com/blog/author/timothy-seward-ceo/https://twitter.com/ROIRevolutionhttps://www.linkedin.com/in/timothyseward/ Connect with the hosts of Manage Smarter: ·         Website: ManageSmarter.com ·         Twitter: @ManageSmartPod ·         LinkedIn: Audrey Strong ·         LinkedIn: C. Lee Smith  Connect with SalesFuel: ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices