Manage Smarter

For the past 20 years, Skot Waldron’s work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, The Home Depot, and The Coca-Cola Company has included national and international communication programs.Skot Waldron is an internal communication strategist who uses his extensive knowledge of brand development to build loyalty amongst individuals, teams, and organizations. Unlike most communication programs out there, Skot coaches leaders and employees to become liberators using programs that are simple, scalable, and sustainable for the long term.He believes the influence you have, your alignment as an organization, and your ability to execute effectively all begin with you and how you communicate. In this podcast for managers, Audrey, Lee and Skot discuss:  -Communication challenges all agency types experience-Healthy disagreement facilitation to foster the creative process-Tips on communication, transparency and difficult conversations-The #1 problem leaders have with INTERNAL communication "I help leaders make sense of complex communication challenges and have frequent “ah-ha” moments in order to learn more about themselves and learn how to build influence with others. ”– Skot Waldron   Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Skot Waldron www.skotwaldron.comwww.linkedin.com/in/skotwaldron Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/   Learn more about your ad choices. Visit megaphone.fm/adchoices

John Robertson is the Founder and President of FORTLOG Services. John built his services with a focus on an encouragement-based approach, resolving root causes as opposed to treating crisis and transition in the workplace symptomatically, as is often the practice. A trusted thinking partner with 30+ years of assisting individuals and organizations manage all forms of crisis/ change, John leverages a values-anchored ethos as a leadership development specialist, helping organizations and individuals to define the new norm and thrive. Over the years, John has gained extensive and diverse experiences working with Indigenous peoples [First Nations], first responders, small-medium businesses, non-profits, churches, communities, municipalities, educational, health care, families, and EAPs. John’s qualifications include Conversational IQ™, psychological health and safety advisor, ICF coach, Resilient Leadership, crisis intervention instructor, numerous psychometric tools, Certified Trauma Treatment Specialist (CTTS), Certified grief counsellor, and a Masters and Bachelors degrees. In this podcast for managers, Audrey, Lee and John discuss:  ·      The 4 D Process for Organizational Transformation·      Why wellness is more than being sick·      Why EAPs don’t work"Wouldn’t it be great to move out of a constant reactive leadership state and into a proactive one where your initiatives are leadership endorsed and supported AND personnel driven?”– John Robertson  U.S. - Dial 988 Suicide and Crisis LifelineBuild Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with John Robertson https://fortlog.co/https://www.linkedin.com/in/johnrobertson-fortlog/https://fortlog.co/managesmarterConnect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/   Learn more about your ad choices. Visit megaphone.fm/adchoices

Michelle Tillis Lederman, one of Forbes Top 25 Networking Experts, and MG100 Coach, is the author of four books including the internationally known, The 11 Laws of Likability, and also the book, The Connectors Advantage. Michelle is a connection creator and CEO of Executive Essentials, which provides customized communications and leadership programs for fortune 500, non-profit, university and government clients. A former finance executive and NYU Professor, Michelle is a regular in the media appearing on NBC, CBS, Fox, NPR, the Wall Street Journal, NY Times, CNBC, and others. Michelle is known for helping people work better together and advance their individual impact. In this podcast for managers, Audrey, Lee and Michelle discuss:  ·      The 11 Laws of Likability·      Michelle’s definition of credibility and trustworthiness·      What to do before, during and after a networking contact to install likability and boost your relationship networking·      Definition of the Law of Energy and how to access productive personal energy to position a better mindset to have an effective conversation·      Introverts vs. Extroverts and how to maximize connectiveness based on which one of these you are. "Tapping into likability doesn’t mean making everything all perky and bright and constantly being happy. In some ways it’s just the opposite.”– Michelle Tillis Lederman  Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Michelle Tillis Lederman https://michelletillislederman.com/ Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Darrell Amy is on a mission to help great companies grow revenue.With 27 years of B2B marketing and sales experience ranging from mid-sized local companies to enterprise organizations, Darrell has diverse experience across the sales and marketing landscape. He has trained thousands of salespeople in solution selling, created digital marketing strategies for hundreds of companies, and consulted with Fortune 500 technology companies. He knows what works—and what doesn’t. He’s the author of the best-selling book Revenue Growth Engine, How To Align Sales and Marketing To Drive Accelerate Growth. He’s the host of the Revenue Growth Podcast on the C-Suite Radio Network and the co-host of the Selling From the Heart podcast. He’s a member of the Forbes Business Council and a C-Suite Advisor. In this podcast for managers, Audrey, Lee and Darrell discuss:  -How to drive higher revenue by sales and marketing alignment-How a revenue focus is a more holistic approach to growing your business-5 Ways to Analyze your sales and marketing alignment FREE MATERIALS TEXT REVENUE TO 21000"Whether it be focusing on just one end of the client life cycle or focusing too much on their own department, many leaders struggle to maximize client relationships due to misalignment across the revenue engine.”– Darrell Amy Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Darrell Amy https://www.revenuegrowthengine.net/https://twitter.com/darrell_amyhttps://www.linkedin.com/in/darrellamy/https://www.linkedin.com/company/revenue-growth-enginehttps://www.facebook.com/darrell.amyhttps://www.facebook.com/revenuegrowthengine Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/   Learn more about your ad choices. Visit megaphone.fm/adchoices

Teresa Mitrovic is the founder of ORO Collective, as well as a consultant, coach, course creator and author specializing in performance, psychological safety and trust. In her past life as a corporate leader, when the increasing demands of senior leadership clashed with single parenthood, coaching as a leader was the solution. With workloads reset, team cohesion and alignment gained, performance improved and profit tripled. She has lived and worked internationally, delivering keynotes and workshops to clients large and small and authored the book ‘The Currency of Connection - how trust transforms life, relationships and work’. Now based in Melbourne, Australia with her husband and dog, she works internationally - and virtually - coaching top executives from companies like Barclays, Hasbro, Disney, and Accenture. In this podcast for managers, Audrey, Lee and Teresa discuss:  ·      Why leaders should care about psychological safety and high trust environments?·      How to create trust that neutralizes workplace relationship tension·      Psychological safety and its role in employee retention·      Why you should ditch competitive reward programs  "Many leaders are not willing to embrace the changes that would help them retain their talent. The problem isn’t that managers don’t understand what their employees need; they don’t see how they can keep performance high while accommodating employee demands. However, this is a false dichotomy and both can be achieved to drive performance while retaining talent.”– Teresa Mitrovic Build Credibility and Effective Leadership with the Manage Smarter Podcast. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Teresa Mitrovichttps://www.orocollective.space/https://twitter.com/teresamitrovichttps://www.facebook.com/orocollectiveteamhttps://www.linkedin.com/company/oro-collective/ Teresa has created a special offer for your audience, which will be live at https://www.orocollective.space/managesmarter. Your listeners can access some free resources and also get $50 USD off either the "30 Day Team Reset" course or the "The Performance Partnership Playbook" Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/   Learn more about your ad choices. Visit megaphone.fm/adchoices

In the cutthroat world of tech, Neil Day is a battle-tested veteran. With 40+ years of experience in the industry, he’s led technology teams at Walmart.com, Shutterfly, Blue Bottle Coffee, and more. Now he’s fighting a new battle as CTO of R-Zero, the first company built from the ground up to tackle the transmission of pathogens in the COVID-19 era.In this podcast for managers, Audrey, Lee and Neil discuss:  ·      Differences managing at a startup vs. a large tech company·      Balancing learning quickly and getting to market·      How tech must support sales so they have max credibility in go to market strategy·      Leadership who “fly to close to the sun” and mix ego with the brand launch "One mistakes startups make is overinvesting in platform too early. You just don’t know what your final product is going to look like." – Neil Day Build Credibility and Effective Leadership with the Manage Smarter Podcast. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Neil Day https://rzero.com/https://twitter.com/RZeroSystemshttps://www.linkedin.com/in/neil-day-121444/https://www.facebook.com/rzerosystems #sales #startups #managers #leaders #salescredibilityConnect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/     Learn more about your ad choices. Visit megaphone.fm/adchoices

Chandler Bolt is an investor, the CEO of Self-Publishing School & SelfPublishing.com, Forbes 30 Under 30, and the author of 7 bestselling books including his most recent book titled “Published.”. Self Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. In this podcast for managers, Audrey, Lee and Chandler discuss:  ·      How to find the “why” of writing a book and how to pick your topic·      How to leverage your book to grow your business·      Best practices on book length·      4 P’s of a best-selling book·      Pain pills vs. negativity strategyBOOK SPECIAL FOR OUR LISTENERS: Get Chandler’s “Published” book free! First 50 people to sign up get a free book at this link. PUBLISHEDBOOK.COM/SMARTER "When it comes to writing, marketing, and publishing a book, the first step to take is discovering your purpose for beginning the journey in the first place." – Chandler Bolt Build Credibility and Effective Leadership with the Manage Smarter Podcast. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Chandler Bolt self-publishingschool.com SelfPublishing.comtwitter.com/self_pub_schoolhttps://www.linkedin.com/in/chandlerbolt/linkedin.com/company/self-publishing-schoolhttps://www.facebook.com/chandler.bolt1 Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/   Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining us today is Jeff Risley, the Chief Growth Officer at Saxum. With 30 years of experience in marketing, business development, strategy, consulting, sales, organizational growth, and relationship building, combined with the drive to create a better world, Jeff is here to help you make some meaningful change in your business when it comes to sales credibility and marketing.In this podcast for managers, Audrey, Lee and Jeff discuss:  ·      How marketing can help boost sales·      Why sales professionals need to behave more like doctors than salespeople·      Tips on keeping up with the changing marketing landscapes·      How he guides clients to producing business results that are for the greater good-Purpose Driven Business·      How to create a common language with your team to encourage greater emotional intelligence in the workplace. "The #1 mistake managers and leaders make is not being emotionally intelligent. We have for so long rewarded thinking intelligences -- hard skills. But leadership and management are about people, and people are emotional beings. The more managers and leaders learn how to be more self aware and relate to people with empathy, active listening and the right amount of support and challenge, the better they will be at getting the best out of people." - Jeff Risley Build Credibility and Effective Leadership with the Manage Smarter Podcast. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Jeff Risleyhttps://bold.saxum.com/esghttps://bold.saxum.com/revenuemarketinghttps://www.linkedin.com/in/jeffhrisley/https://twitter.com/risleyranch Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/   Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketingthought leader, an author, and the Chief Marketing Officer of BuzzworthyIntegrated Marketing.. He has worked with over 1200 service-centricbusinesses and helped their digital marketing deliver more predictableand profitable clients through their website. Using the Rule of 26,Michael can double any business’s website revenue. Michael’s solemission is to help entrepreneurs avoid the time drain and frustrationof managing profitable digital marketing campaigns and reduce theprevalence of entrepreneurial poverty across the country. In this podcast for managers, Audrey, Lee and Michael discuss:  ·      Rule of 26 definition and strategy to boost traffic, sales and conversion rates·      Junk traffic and how to filter it out·      Recommended messaging to keep traffic and increase conversions·      Best positioning for service businesses to appeal to clients and how to find your niche to appeal to prospects·      Calculating the average value per client·      Make digital marketing S.I.M.P.L.E. (Streamline, Identify, Market Research, Plan, Launch, and Evaluate)·      Michael’s sole mission is to help entrepreneurs avoid the time drain and frustration of managing profitable digital marketing.“The biggest marketing mistake service-centric business managers and leaders make is not firing unprofitable clients so they can focus on attracting more profitable clients. Most times, they do this because of restricted cash flow. What they don't realize is that their cash flow problems are a result of servicing unprofitable clientele.” – Michael BuzinskiBuild Credibility and Effective Leadership with the Manage Smarter Podcast. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Michael Buzinskihttps://buzzworthy.biz/https://www.linkedin.com/in/MichaelBuzinski/https://www.facebook.com/urBuzzworthyhttps://www.instagram.com/BuzzworthyMarketing/ Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/         Learn more about your ad choices. Visit megaphone.fm/adchoices

Julie is a virtual-selling thought leader and the author of three books including the recent, "Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams," which was named Top Sales Book of 2021.Through her Selling On Video Master Class and coaching, Julie helps sales leaders and teams to leverage video in a way that drives sales.In addition to a successful career in sales and leadership, Julie worked as a professional actor appearing in over 75 plays, commercials, films, and television shows, including HBO’s Sex & The CityIn this podcast for managers, Audrey, Lee and Julie discuss:  ·      Mistakes salespeople make while on camera online that damages their credibility·      Strategies for body language, eyes and facial expressions to improve your digital credibility online·      How to use peripheral vision exercises and energy levels to build online sales credibility·      Why salespeople need to keep their online camera ON even if the prospect or client has theirs off·      Camera positioning, where to look when and how to successfully “read the room” when it’s a digital online Zoom room or other platform“The main mistake leaders make is they equate a salesperson’s length of time on video with competency, imagine that one class on virtual selling will make the kind of counter-intuitive behavioral change necessary to excel on video, or think supplying their team with the technology to connect is sufficient. – Julie HansenBuild Credibility and Effective Leadership with the Manage Smarter Podcast. Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Julie Hansen https://juliehansen.live/https://www.linkedin.com/in/juliehansensalestraining/https://twitter.com/acting4sales Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                           ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/ Learn more about your ad choices. Visit megaphone.fm/adchoices