Manage Smarter

Marc Reifenrath is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 150+ team members across the U.S. In that capacity, he understands firsthand how critical a company’s culture is to achieving and maintaining success.Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”. In this podcast for managers, Audrey, Lee and Marc discuss:  The First 100 Days of an employee's tenure are crucial for their success and integration into the company culture. Managers should be proactive in setting up new employees for success during this period, including providing necessary equipment, training, and regular check-ins. Adapting Onboarding for Remote Work: The shift to remote work necessitates changes in the onboarding process. This includes logistical changes, such as shipping equipment, and increased intentionality in scheduling meetings and interactions that would have occurred naturally in an office setting.  Company Culture and Core Values: The CEO should personally communicate the company's culture and core values to new hires. This direct communication ensures that employees understand the company's values from the source and can help instill these values more effectively. Mark Reifenrath shares how Spinutech achieved 10 years of zero turnover by fostering a strong company culture and values. Attracting A-Players: To attract top talent, companies need to promote themselves as great employers, not just great service providers. This can involve building relationships with potential candidates over time and ensuring that the company's benefits and features are well-communicated. Addressing Work-Life Balance and 'Quiet Quitting': Companies need to address the increasing demand for work-life balance and be aware of the 'quiet quitting' trend, where employees disengage from their work without formally resigning. This can involve offering more flexibility in work hours and ensuring that employees are engaged and supported in their roles. "The #1 mistake managers make is trying to lead every person the same way and with the same message. You have to say the main points at least seven times before the team will truly hear it. You also have to say it many different ways because we all hear the same words differently.”– Marc Reifenrath  Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Marc Reifenrathwww.spinutech.comhttps://www.linkedin.com/in/marcreifenrath/Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                                ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Elizabeth Rosenberg is a personal branding expert, strategic communications consultant, intuitive, and founder of The Good Advice Company. Her company is a marketing and communications consultancy, and with more than two decades of experience working with some of the most innovative brands and leaders in the world, Elizabeth taps her knowledge, intuition and truths to uncover and amplify purpose and ownable narratives.In this podcast for managers, Audrey, Lee and Elizabeth discuss:  Personal Branding for Impact: Elizabeth Rosenberg emphasizes that personal branding should be driven by the desire to make a meaningful impact rather than seeking fame. She advises leaders to focus on authentic stories that reflect their true selves, which in turn resonate more with their audience. Internal Personal Branding: Elizabeth highlights that personal branding is not just for external visibility but also crucial within an organization. She encourages individuals to be known for who they are and their unique contributions, rather than just their job titles, supporting a more human and impactful legacy. Authenticity in Leadership: Elizabeth discusses the importance of authenticity in leadership, such as sharing personal stories of overcoming challenges like corporate burnout or being a sober leader. These authentic narratives can differentiate leaders and create a more meaningful connection with their audience. Transparency in Communication: Elizabeth underscores the importance of transparency in communication, both upwards to the C-suite and downwards to employees. Clear and honest communication can build trust and mitigate crises, especially during challenging times like layoffs. Purpose-Driven Leadership: Elizabeth's approach involves helping leaders uncover their life purpose and integrate it with their professional roles. This holistic view helps leaders align their work with their true values, leading to more fulfilling and impactful careers. "Leaders make a mistake when they are living and leading in fear of being accepted as our authentic selves. And when they want to be famous, well known, or popular vs. wanting to make an impact.”– Elizabeth Rosenberg  Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Elizabeth Rosenbergwww.thegoodadvicecompany.comhttps://www.linkedin.com/in/elizabethrosenberg/https://twitter.com/goodadvicecoConnect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                                ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Dana Pharant grew up in a cult and in her journey to healing became a Dominatrix. She's the author of "Become a Badass in Business.” These days, she has changed gears to help leaders show up with true authenticity and confidence by standing in what she calls the Inner Dominatrix energy. Her training and philosophy show leaders how to become a badass in life and business by being unique and standing in your own personal power.In this podcast for managers, Audrey, Lee and Dana discuss: -Definition of Badass Leadership and how leaders can transition from submissive leadership to dominant leadership styles-Inner Dominatrix energy channeling for leaders-Finding the courage to make bold decisions outside your leadership comfort zone-How her cult upbringing drove her to the business philosophy she has today showcasing empowered leadership-Tangible exercises to shift your mindset"For the term dominatrix, most people think in terms of what Hollywood presents. But what a dominatrix is actually about is taking people on this journey where we use pain as a way to transform what is going on in your life and to drop you into a space where you can see you are far more powerful than you thought.”– Dana Pharant Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Dana Pharanthttp://www.danapharant.comhttps://twitter.com/DanaPharanthttps://ca.linkedin.com/in/danapharanthttp://www.facebook.com/Powernatrix Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                                ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Jody Grunden co-founded Summit CPA Group (Summit) in 2002, which merged with Anders CPAs + Advisors (Anders) in 2022. Summit, now a division of Anders, was the first fully distributed accounting firm. As the leading provider of Virtual CFO Services in North America, Summit provides professional Virtual CFO Services for over 100 companies across the United States, helping business owners dive deep into the financial side of their business to maximize profits, minimize taxes, and increase cash flow.In this podcast for managers, Audrey, Lee and Jody discuss: -The Four Most Important Financial Metrics for Growing Your Business-Cash flow as it relates to profit-Jody’s recommendations on accurate financial forecasting-How to preserve the bottom line no matter what changes happen in real time-How to grow the company financially while maintaining firm control and agility "The biggest mistake managers make is not knowing or understanding their non-financial KPIs.”– Jody Grunden Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Jody Grundenhttps://www.summitcpa.net/https://twitter.com/jgrundenhttps://www.linkedin.com/in/jodygrunden/https://www.facebook.com/summitcpagroup Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                                ·         LinkedIn: C. Lee Smith   Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/   Learn more about your ad choices. Visit megaphone.fm/adchoices

David Horsager, MA, CSP, CPAE is the CEO of Trust Edge Leadership Institute, Trust Expert in Residence at High Point University and The Wall Street Journal best-selling author of The Trust Edge, The Daily Edge, and Trusted Leader. He is also a podcaster, creator of the Enterprise Trust Index™, and director of one of the nation’s foremost trust studies, The Trust Outlook. ® Horsager has advised leaders and delivered life-changing presentations on six continents, with audiences ranging from Delta, FedEx, and Toyota to the New York Yankees, MIT and the Department of Homeland Security. His work has been featured in prominent media such as Harvard Business Review, Forbes, and MSNBC. Through speaking, training, consulting, and coaching, David and his team at Trust Edge Leadership Institute make it their mission to develop trusted leaders and organizations. With his trademark 8 Pillar Framework, David breaks trust down into tangible steps that can be leveraged right away to build a high-trust culture— because high-trust leaders and organizations bring out the best in their people and get measurable results.In this podcast for managers, Audrey, Lee and David discuss:  Building Trust in Leadership: Trust is the foundation of effective leadership. Leaders who prioritize trust can foster better team collaboration and drive organizational success. The Trust Edge Model: David Horsager introduces the Trust Edge model, which outlines eight pillars of trust. These pillars include clarity, compassion, character, competency, commitment, connection, contribution, and consistency. Improving Employee Engagement: High levels of trust within an organization lead to improved employee engagement. Engaged employees are more productive, innovative, and committed to their roles. Trust and Customer Loyalty: Trust is crucial for building long-term customer relationships. Companies that are trusted by their customers see higher levels of loyalty and repeat business. Measuring Trust: David emphasizes the importance of measuring trust within an organization. Using tools and surveys to assess trust levels can help identify areas for improvement and track progress over time.  "Leaders don’t realize that a lack of trust is their biggest expense. They often don't see how a lack of trust affects EVERY aspect of the business!”– David Horsager Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with David Horsagerhttps://www.linkedin.com/in/dhorsager/https://trustedge.com/http://www.davidhorsager.com/ Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                                ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Jon Morris is the founder & CEO of Ramsay Innovations and a serial entrepreneur. Prior to Ramsay, he established Rise Interactive in 2004,with prize money from his second-place finish in the University of Chicago’s prestigious New venture Challenge. Over the next 16 years he grew Rise from a one-person shop to one of the largest independent marketing agencies in the world, selling in 2018. While pondering his next move, he realized that he was most energized when connecting and helping fellow entrepreneurs grow their businesses. Ramsay Innovations’ mission is to transform marketing agencies by providing them with world-class, agency-specific finance management and strategic planning at a fraction of the cost.In this episode, Lee, Audrey and Jon discuss:-Current landscape of agencies in the U.S. and prediction for 2023 given a possible recession-The huge opportunities Jon sees for agency sales reps this year and methods to grab more market share-How to expand owned and earned media-EBITA for agencies and recommended percentages to keep this year-How to scale up your sales departments to drive growth and gross margins he recommends for 2023-Jon's methods for accurately budgeting and forecasting for the year"The biggest mistake agency managers make is the lack of understanding how to use financial insights to improve decision making that will lead to more profits, cash and growth." - Jon MorrisBuild Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Jon Morrishttps://ramsayinnovations.com/https://www.linkedin.com/in/jonmorrisramsayinnovations/Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                                ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/    Learn more about your ad choices. Visit megaphone.fm/adchoices

Joining us today is Ron Ross, President and COO of Everee, a payroll platform that eases the payroll process for both employers and employees.Ron is a seasoned finance executive with 15 years of experience leading accounting, finance and operations teams at fast-growing companies. Roncame up with Everee after seeing firsthand the negative impact of waiting two weeks for a paycheck. His daughter had a job making enough to coverher expenses, but she kept running out of money because the timing of her payday and bills didn’t match. Realizing what a huge problem this was forso many Americans, Ron decided to challenge the status quo and created Everee to make faster paydays a reality. Since founding the company in 2018,Ron has grown the team by 5X and raised Seed and Series A financing rounds totaling $14M in April 2019 and 2020 respectivelyIn this podcast for managers, Audrey, Lee and Ron discuss: -Why the Payroll Industry Still Supports Outdated Pay Cycles-How a daily payroll is more attracted to talent and key to retention-Instant Pay Trends, Fintech as a whole, Embedded Worker Payments-Instant Commissions and the new model for those payments-How and why remote working has boosted instant payroll trends-How long it takes for a company to switch from two-week payroll to an instant payroll model"We will see remote working stick and so people are looking for something that will really be beneficial to their lives and really motivate them and paying them faster is one of those .”– Ron Ross Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Ron Rosswww.everee.comhttps://twitter.com/EvereePayhttps://www.linkedin.com/in/ron-ross-0b7963bb/https://www.facebook.com/EvereePay/ Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                                ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Bryan Adams is the CEO and founder of Ph.Creative, a global employer branding agency. He is a prominent employer brand thought leader, podcaster, speaker, and author of “Give & Get Employer Branding.” Ph.Creative has built world-class employer brands and talent engagement strategies that have worked with the world’s top brands.In this podcast for managers, Audrey, Lee and Bryan discuss: -Definition of an employer brand-Examples of how to let prospective employees have a realistic view of what working at your company is really like-Timing of employer brand rollout in the hiring process-Why an employer brand can decrease regrettable employee losses and increase retention "What is employer branding? It’s very important if you own or run a business, or even manage a team. It’s a strategic approach to employer brand that aligns your business strategy with attracting and retaining the people you need to win.”– Bryan AdamsBuild Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Bryan Adams    https://www.ph-creative.com/https://www.linkedin.com/in/bryanadams1/https://www.facebook.com/Ph.HeadquartersConnect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                                ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Maria Victoria Albina (she/they) is a Master Certified Somatic Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping humans socialized as women realize that they are their own best healers by reconnecting with their bodies and minds, so they can break free from codependency, perfectionism and people-pleasing and reclaim their joy. She is the host of the Feminist Wellness Podcast, holds a Masters degree in Public Health from Boston University School of Public Health and a BA in Latin American Studies from Oberlin College. Victoria has been working in health & wellness for over 20 years and lives on occupied Munsee Lenape territory in New York’s Hudson Valley.FREE MEDITATIONS FOR MANAGE SMARTER LISTENERS: victoriaalbina.com/salesfuelIn this podcast for managers, Audrey, Lee and Victoria discuss: -Signs and signals leaders should look for indicating they aren’t well-Why people pleasing and likability are a recipe for bad health for leaders-How past traumas play out in bad health today-A calming exercise to use at work to reset your nervous system and re-center yourself "The number 1 mistake managers make is Ignoring signals from their bodies that are telling them they are overstressed or overworked. They do this to be productive and to continue being seen as high performers..”– Victoria AlbinaBuild Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Victoria Albina    ·       Website       Instagram: @victoriaalbinawellnessPodcast: Feminist Wellness·       Facebook·       LinkedInConnect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                                ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices

Anthony Iannarino is a writer, speaker, salesperson, sales leader and entrepreneur. He publishes a daily blog at www.thesalesblog.com. His new book is called Leading Growth: The Proven Formula for Consistently Increasing Revenue . The book is an expert guide to enabling revenue growth in your sales team. Anthony Iannarino was frustrated with how sales were going at his staffing company when he discovered that there was a bigger problem at hand - the sales conversion process. Anthony dedicated 11 years to researching, developing, and testing his sales formula. This resulted in a proven framework that enables sales managers to seamlessly complete the competency transfer process. Over the next decade, the sales teams he worked with consistently hit their aggressive sales targets through value creation, differentiation, and knowing exactly what to say to advance the sale. Today Anthony is a 3-time best selling author, keynote speaker, and has helped 321+ companies maximize their conversions.In this podcast for managers, Audrey, Lee and Anthony discuss:  -New frameworks for growth involving people, planning, pipeline and efficacy of your new strategy-Examples of how to talk to salespeople who are failing at prospecting and/or hitting goal-How to make salespeople self-report to create accountability-Suggested new communication methods and cadence to boost revenues  "The number 1 mistake managers make is lack of engagement and not enough engagement. They often believe they are too busy, much of the time this is because their company takes them away from their teams.”– Anthony Iannarino  Build Credibility and Effective Leadership with the Manage Smarter Podcast Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.  Connect with Anthony Iannarino     https://www.thesalesblog.com/https://twitter.com/iannarinohttps://www.linkedin.com/in/iannarino/Connect with Manage Smarter Hosts·         Website: ManageSmarter.com ·         LinkedIn: Audrey Strong                                                                ·         LinkedIn: C. Lee Smith  Connect with SalesFuel ·         Website: http://salesfuel.com/ ·         Twitter: @SalesFuel ·         Facebook: https://www.facebook.com/salesfuel/   Learn more about your ad choices. Visit megaphone.fm/adchoices