Amtower Off-Center

This week on Amtower Off Center, host Mark Amtower is joined by Brian Lindholm, founder and managing principal at FedSavvy Strategies for a discussion on the myriad of sources available to government contractors for researching before bidding.Topics include: What open source intel is available to contractors How to parse this data for useful items Why should you be looking at protest decisions and what can you learn from them The best use and format of black hat reviews See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ross Wilkers, senior reporter for Washington Technology, joins host Mark Amtower on this week's Amtower Off Center for a follow-up interview, this time addressing the Washington Technology Fast 50 contractors. The list includes fifty companies that submitted financial data to WashTech to verify their growth over the past 5 years.Topics include: Types of firms on the list, including IT services, management consulting/advisory services, engineering, intelligent automation and areas of specialized expertise. Companies discussed include ATI Government Solution, BryceTech, Amivero and B-Skies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content.Topics discussed include: The value of a content calendar Developing your own/your company POV Listening when customers and prospects talk as they are often telling you what they want to hear back from you Where to share your content Some caveats about using AI to generate content Learn more about your ad choices. Visit podcastchoices.com/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, Ross Wilkers, senior reporter with Washington Technology, joins host Mark Amtower for a wide-ranging discussion regarding current events in the government market.Topics discussed include: Market trends M&A activity across the market VC activity becoming even more strategic Trends in the Top 100 contractors The upcoming Fast 50 contractors See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Author, consultant and speaker Andy Fry joins host Mark Amtower on this week's Amtower Off Center for a discussion of two of Fry's books: The Consultant's Code and The Trust Paradigm.Topics discussed include: The 4 pillars of consulting (intelligence, effort, likeability and intent) with a brief dive into each pillar. Why trust is key, including Why trust is important (more reasons than you might think) The components of trust The directions of trust This is a wide ranging discussion that is important to anyone in business, not just consultants.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, Larry Allen, president of Allen Federal Business Partners, joins host Mark Amtower to discuss current issues in contracting including upcoming changes in regulations.Topics include: The recurring issue of contractors failing to deliver on what was promised in their contracts New OMB guidance is coming on the use of AI by KOs during the acquisition process New environmental regulations for contractors are coming soon The potential scenarios for another CR and potential shutdown See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Peter Jacobs of the Merritt Group for a discussion on the evolution and current state of podcasting, especially as it pertains to GovCon.Topics include: The advent of podcasts with other Web 2.0 tools in the late 1990s, early 2000s Types of GovCon podcasts Hurdles to starting a podcast Merritt's Lay of the Brand podcast See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.Topics discussed include: Do small contractors understand the power of branding and how to implement it Key elements of a brand plan Tag lines and logos How does a company determine the need for a "rebrand" See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing.Topics discussed include: End of FY marketing Things NOT to do at end of FY Content and when to gate your content End of FY events See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.Topics discussed include: What is high impact marketing and the shift in recent years of the major components The content priorities of high growth firms: generating content, differentiation and social media marketing Marketing spend declining slightly, but high growth firms remain steady Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.