Amtower Off-Center

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.Topics discussed include: Do small contractors understand the power of branding and how to implement it Key elements of a brand plan Tag lines and logos How does a company determine the need for a "rebrand" Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing.Topics discussed include: End of FY marketing Things NOT to do at end of FY Content and when to gate your content End of FY events Learn more about your ad choices. Visit podcastchoices.com/adchoices

Elizabeth Harr, managing partner of Hinge Marketing, discusses the 2024 High Growth Study on high impact marketing, content priorities, marketing spend trends, and outsourcing key skills. The podcast explores effective differentiation, marketing strategies in government contracting, and the evolution of ad agencies. Insights on audience connection and the importance of data-driven marketing strategies for high-growth firms.

This week on Amtower Off Center, host Mark Amtower is joined by Larry Allen, president of Allen Federal Business Partners and a regular on Federal News Network.The wide-ranging conversation covers: Q4 do's and don'ts Issues around the GSA Schedule program, including why many do not require a Schedule The delay in Alliant 3 and issues surrounding the awarding of IDIQs Why contractors need to be agile now more than ever Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on Amtower Off Center, host Mark Amtower is joined by Brian Stauffer, CEO of Paperless Innovations at Actus, for a wide-ranging discussion on issues regarding the government purchase card- SmartPay.Topics include: The possible increase in both micro-purchase and simplified acquisition threshold Issues confronting the agency comptroller regarding audit-ready data Oversight and audit issues from a cost and burden perspective Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dr. Bob Frey discusses winning government contracts with Mark Amtower, covering key areas in proposals like the importance of executive summaries, differences in federal vs commercial proposals, and what evaluators look for. They delve into the six functional areas needed for successful proposals and provide insights on navigating the complexities of government contracts.

This week on Amtower Off Center, host Mark Amtower is joined by capture guru Jennifer Namvar, CEO of The Peerless Group. Namvar developed a multi-point "cheat sheet" on the capture process, which we discuss on the show. Topics include: The fundamentals of opportuities Acquisition timing and capture process Corporate capabilities to win Customer intelligence  Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on Amtower Off Center, GovCon expert Katie Helwig of MildRed joins host Mark Amtower to discuss the value of GovCon associations. Topics include: Creating visibility in GovCon The GovCon association landscape Criteria for selecting the association which will be best for you Getting involved with your association Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on Amtower Off Center, host Mark Amtower interviews Fergal McGovern, CEO of Visible Thread.Visible Thread(VT) provides support tools and processes for the contractor side of the proposal community, especially in the evolving area of generative AI.Topics include: Fergal's background and what VT offers to the contractor community An overview of generative AI's impact on the GovCon ecosystem Why hallucinations occur and some potential work-arounds Two questions to ask when applying generative AI Prompt engineering & retrieval augmented generation and how to get better results Learn more about your ad choices. Visit podcastchoices.com/adchoices

This week on Amtower Off Center, host Mark Amtower starts year 18 at Federal News Network with guest Kevine Jans, president of Skyway Acquisition and host of the Contracting Officer's Podcast.Topics include: Kevin's background as a DOD contracting officer prior to Skyway Starting his podcast 10 years ago Proposal "do's and dont's" The Aristotelian method of RFPS (ethos, pathos and logos) Why Kevin prefers LinkedIn to conferences Learn more about your ad choices. Visit podcastchoices.com/adchoices