Amtower Off-Center

This week on Amtower Off Center, Ross Wilkers, senior reporter with Washington Technology, joins host Mark Amtower for a wide-ranging discussion regarding current events in the government market.Topics discussed include: Market trends M&A activity across the market VC activity becoming even more strategic Trends in the Top 100 contractors The upcoming Fast 50 contractors See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Author, consultant and speaker Andy Fry joins host Mark Amtower on this week's Amtower Off Center for a discussion of two of Fry's books: The Consultant's Code and The Trust Paradigm.Topics discussed include: The 4 pillars of consulting (intelligence, effort, likeability and intent) with a brief dive into each pillar. Why trust is key, including Why trust is important (more reasons than you might think) The components of trust The directions of trust This is a wide ranging discussion that is important to anyone in business, not just consultants.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, Larry Allen, president of Allen Federal Business Partners, joins host Mark Amtower to discuss current issues in contracting including upcoming changes in regulations.Topics include: The recurring issue of contractors failing to deliver on what was promised in their contracts New OMB guidance is coming on the use of AI by KOs during the acquisition process New environmental regulations for contractors are coming soon The potential scenarios for another CR and potential shutdown See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Peter Jacobs of the Merritt Group for a discussion on the evolution and current state of podcasting, especially as it pertains to GovCon.Topics include: The advent of podcasts with other Web 2.0 tools in the late 1990s, early 2000s Types of GovCon podcasts Hurdles to starting a podcast Merritt's Lay of the Brand podcast See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.Topics discussed include: Do small contractors understand the power of branding and how to implement it Key elements of a brand plan Tag lines and logos How does a company determine the need for a "rebrand" See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing.Topics discussed include: End of FY marketing Things NOT to do at end of FY Content and when to gate your content End of FY events See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.Topics discussed include: What is high impact marketing and the shift in recent years of the major components The content priorities of high growth firms: generating content, differentiation and social media marketing Marketing spend declining slightly, but high growth firms remain steady Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Larry Allen, president of Allen Federal Business Partners and a regular on Federal News Network.The wide-ranging conversation covers: Q4 do's and don'ts Issues around the GSA Schedule program, including why many do not require a Schedule The delay in Alliant 3 and issues surrounding the awarding of IDIQs Why contractors need to be agile now more than ever See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, host Mark Amtower is joined by Brian Stauffer, CEO of Paperless Innovations at Actus, for a wide-ranging discussion on issues regarding the government purchase card- SmartPay.Topics include: The possible increase in both micro-purchase and simplified acquisition threshold Issues confronting the agency comptroller regarding audit-ready data Oversight and audit issues from a cost and burden perspective See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on Amtower Off Center, Dr Bob Frey, author author of Successful Proposal Strategies On-the Go and principal of Successful Proposal Strategies LLC, joins host Mark Amtower for a discussion on winning proposals.Topics discussed include:. The six functional areas needed for winning proposals What do evaluators across the spectrum (DOD, military,IC, civilian) care about when reviewing proposals Differences in federal vs commercial and international proposals Key elements of and the importance of the executive summary See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.