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Amtower Off-Center

Latest episodes

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Feb 1, 2024 โ€ข 41min

The top contracting stories of 2023

This week on Amtower Off Center, Nick Wakeman, editor in chief of Washington Technology, joins host Mark Amtower for an animated and wide-ranging discussion of the biggest issues facing contractors.Topics include: The top stories of 2023-24 M&A trends and activity The increasing role of private equity in the federal market Key elements for growth in GovCon The impact of a year-long CR The new National Defense Industrial Strategy Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jan 31, 2024 โ€ข 43min

25 things all small busines contractors should know

This week on Amtower Off Center, Host Mark Amtower interviews contract funding expert Teresa Moon of Parabilis on a wide variety of issues facing smaller contractors and those new to the market.Our topics include:  Is your product or service viable in GovCon and have you done enough research to bear this out What is your event/networking strategy? Which events are most germane to what you do and who you need to know? Does your business plan include a plan for funding contracts that you win? Where does LinkedIn fit in all of this? What do you need to know to be successful in your online networking   Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 16, 2023 โ€ข 41min

All things ACT-IAC

This week on Amtower Off Center, host Mark Amtower is joined by ACT-IAC CEO Dave Wennergren for a lively and wide-ranging discussion about ACT-IAC.Topics include: a brief history of ACT-IAC the mission of the organization professional development opportunities committees and communities of interest the ongoing events for the councils and the major annual events award programs small business participation Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 1, 2023 โ€ข 45min

All things AI

This week on Amtower Off Center, host Mark Amtower is joined by Peter Erickson of MoDev, producer of the GovAI Summit.Topics discussed include: the current evolutionary stepping point in technology that AI, ML and LLM represent a little historical perspective on what brought us to this point, including earlier uses of voice recognition the emergence of AI as a tech transformational event key players in this emerging arena and the scope of the upcoming GovAI Summit   Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Oct 6, 2023 โ€ข 40min

Using artificial intelligence to improve contract proposals

Government proposal guru Carl Dickson joins host Mark Amtower on this week's Amtower Off Center to discuss several recent topics Dickson has written about, including: 5 Ways to use AI to Improve proposals 14 ways to determine if your proposal is any good How branding can hurt your proposals 10 things the customer might choose to do instead of accepting your offer.   Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 25, 2023 โ€ข 42min

Hard Talk: Confessions of an Accidental Marketing and Communications Professional

This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.Topics discussed include: Why did you write Hard Talk? Who is the audience Dealing with unexpected situations that can impact a company's reputation Lessons learned from the front lines of MarCom in the government market Advice for would-be authors Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 30, 2023 โ€ข 43min

Branding & marketing in GovCon

This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune of RSM Federal for a wide ranging discussion on branding and marketing in GovCon.Topics include: Defining your market niche Being able to enunciate your market position in 90 seconds or less Why your capabilities statement is not etched in stone The power of social media in GovCon Staying on the radar Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 14, 2023 โ€ข 43min

Trends in the government market

This week on Amtower Off Center, host Mark Amtower is joined by Kevin Plexico, senior vice president of Information Solutions at Deltek, to discuss the latest Clarity Study.Clarity is Deltek's annual study on trends and contractors perspectives of the government market.Topics discussed include: Companies attitudes and mindsets toward the government market How this impacts their various internal functional areas The differences in government spending of=ver the past few years How DEI is impacting the market Potential changes in the 8(a) program The large opportunities, Alliant 3, OASIS+, SEWP VI and other large contracts impacting the flow of business opportunities   Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 5, 2023 โ€ข 43min

The Visible Expert Revolution

This week on Amtower Off Center, host Mark Amtower is joined by Lee Frederiksen of Hinge Marketing to discuss Lee's new book, The Visible Expert Revolution.Topics discussed include: What is a visible expert The value of visible experts to a company Steps to become a visible expert Five styles of visible experts Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 22, 2023 โ€ข 42min

Marketing strategies to boost small businesses

This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.Topics revolved around strategies for small business growth, including: understanding and controlling how your company is perceived in the market using data to assess market demand for what you do differentiating and carving out a niche focusing your limited resources for the best ROI reevaluating annually to determine if you need to pivot to grow Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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