
Amtower Off-Center
Hosted by nationally-known speaker and consultant Mark Amtower, Amtower Off-Center highlights the good, the bad, the ugly and the just plain silly of doing business in the government market. Every week experts join Mark for a lively discussion of current issues facing the government contractor community.
Latest episodes

Feb 1, 2024 โข 41min
The top contracting stories of 2023
This week on Amtower Off Center, Nick Wakeman, editor in chief of Washington Technology, joins host Mark Amtower for an animated and wide-ranging discussion of the biggest issues facing contractors.Topics include:
The top stories of 2023-24
M&A trends and activity
The increasing role of private equity in the federal market
Key elements for growth in GovCon
The impact of a year-long CR
The new National Defense Industrial Strategy
Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jan 31, 2024 โข 43min
25 things all small busines contractors should know
This week on Amtower Off Center, Host Mark Amtower interviews contract funding expert Teresa Moon of Parabilis on a wide variety of issues facing smaller contractors and those new to the market.Our topics include:
Is your product or service viable in GovCon and have you done enough research to bear this out
What is your event/networking strategy? Which events are most germane to what you do and who you need to know?
Does your business plan include a plan for funding contracts that you win?
Where does LinkedIn fit in all of this? What do you need to know to be successful in your online networking
Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 16, 2023 โข 41min
All things ACT-IAC
This week on Amtower Off Center, host Mark Amtower is joined by ACT-IAC CEO Dave Wennergren for a lively and wide-ranging discussion about ACT-IAC.Topics include:
a brief history of ACT-IAC
the mission of the organization
professional development opportunities
committees and communities of interest
the ongoing events for the councils and the major annual events
award programs
small business participation
Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nov 1, 2023 โข 45min
All things AI
This week on Amtower Off Center, host Mark Amtower is joined by Peter Erickson of MoDev, producer of the GovAI Summit.Topics discussed include:
the current evolutionary stepping point in technology that AI, ML and LLM represent
a little historical perspective on what brought us to this point, including earlier uses of voice recognition
the emergence of AI as a tech transformational event
key players in this emerging arena
and the scope of the upcoming GovAI Summit
Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Oct 6, 2023 โข 40min
Using artificial intelligence to improve contract proposals
Government proposal guru Carl Dickson joins host Mark Amtower on this week's Amtower Off Center to discuss several recent topics Dickson has written about, including:
5 Ways to use AI to Improve proposals
14 ways to determine if your proposal is any good
How branding can hurt your proposals
10 things the customer might choose to do instead of accepting your offer.
Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sep 25, 2023 โข 42min
Hard Talk: Confessions of an Accidental Marketing and Communications Professional
This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.Topics discussed include:
Why did you write Hard Talk?
Who is the audience
Dealing with unexpected situations that can impact a company's reputation
Lessons learned from the front lines of MarCom in the government market
Advice for would-be authors
Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 30, 2023 โข 43min
Branding & marketing in GovCon
This week on Amtower Off Center, host Mark Amtower is joined by fellow GovCon consultant Mike LeJeune of RSM Federal for a wide ranging discussion on branding and marketing in GovCon.Topics include:
Defining your market niche
Being able to enunciate your market position in 90 seconds or less
Why your capabilities statement is not etched in stone
The power of social media in GovCon
Staying on the radar
Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 14, 2023 โข 43min
Trends in the government market
This week on Amtower Off Center, host Mark Amtower is joined by Kevin Plexico, senior vice president of Information Solutions at Deltek, to discuss the latest Clarity Study.Clarity is Deltek's annual study on trends and contractors perspectives of the government market.Topics discussed include:
Companies attitudes and mindsets toward the government market
How this impacts their various internal functional areas
The differences in government spending of=ver the past few years
How DEI is impacting the market
Potential changes in the 8(a) program
The large opportunities, Alliant 3, OASIS+, SEWP VI and other large contracts impacting the flow of business opportunities
Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 5, 2023 โข 43min
The Visible Expert Revolution
This week on Amtower Off Center, host Mark Amtower is joined by Lee Frederiksen of Hinge Marketing to discuss Lee's new book, The Visible Expert Revolution.Topics discussed include:
What is a visible expert
The value of visible experts to a company
Steps to become a visible expert
Five styles of visible experts
Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 22, 2023 โข 42min
Marketing strategies to boost small businesses
This week on Amtower Off Center, host Mark Amtower is joined by business strategy advisor Shirley Collier of Scale2Market.Topics revolved around strategies for small business growth, including:
understanding and controlling how your company is perceived in the market
using data to assess market demand for what you do
differentiating and carving out a niche
focusing your limited resources for the best ROI
reevaluating annually to determine if you need to pivot to grow
Learn more about your ad choices. Visit podcastchoices.com/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.