This week on Amtower Off Center, host Mark Amtower is joined by Elizabeth Harr, managing partner of Hinge Marketing, for a wide-ranging conversation focused on Hinge's latest study, the 2024 High Growth Study. The study is conducted annually and is a detailed survey of high growth professional services firms.
Topics discussed include:
- What is high impact marketing and the shift in recent years of the major components
- The content priorities of high growth firms: generating content, differentiation and social media marketing
- Marketing spend declining slightly, but high growth firms remain steady
- Outsourcing key areas that all companies don't have in-house, including website design, graphics, SEO and video production
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