Belkins Podcast
Michael Maximoff
The Belkins Podcast tells the stories most business shows leave out.
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Episodes
Mentioned books
May 28, 2021 • 50min
Belkins Growth Podcast S2E10: Deconstructing modern SDR agency
Michael’s guest today is David Kreiger, President, and founder of SalesRoads. SalesRoads is a full-service sales organization that helps businesses to grow their sales by outsourcing telemarketing efforts. David has been growing SalesRoad for more than 14 years during which SalesRoads is named to be one of the leading outbound calling centers in the US.
Michael and David had deconstructed the SDR outbound process, compared SDR appointment setting via email and cold calling, as well as gathered best practices for hiring, training, and setting up SDR teams for success.
Enjoy listening and be sure to subscribe for more episodes of Belkins Growth Podcast on Spotify or watch a video version of the episode on our YouTube channel.
May 14, 2021 • 39min
Belkins Growth Podcast S2E9: What does it take to be the best in the SDR game?
Michael’s guest today is Blake Grundell, Sales Development Representative - Team Leader at Hyperproof. Now, Blake runs a team of SDRs within Hyperproof but spending years as an SDR himself, today he shares some of the best practices and knowledge he gained over the years.
Don’t miss a chance to hone your SDR skillset at an expert level with Blake and Michael!
And be sure to subscribe for more episodes of Belkins Growth Podcast on Spotify or watch a video version of the episode on our YouTube channel.
Apr 29, 2021 • 40min
Belkins Growth Podcast S2E8: What's it like to service 400 million users every day?
Michael’s guest today is John D'Ambra, Vice President Strategic Partnerships at tawk.to. John is one of Australia's most awarded and respected direct sales experts and rapid customer acquisition specialists. He has directly trained, developed and managed high-performing sales teams for clients including Citibank, American Express, GE, Standard Charter Bank and others.
In this episode, John talks about his experience building tawk.to and servicing over 400 million users every single day. He and Michael discuss tawk’s approach to acquiring leads, servicing clients, building tech, and hiring people.
Don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel.
Enjoy listening!
Apr 9, 2021 • 40min
Belkins Growth Podcast S2E7: Behind the Scenes of Appointment Setting.
Michael’s guest today is Oliver Kaczor, Sales Development Representative at 1Huddle. Oliver is a top-performing SDR in his company always hitting his sales quota. Oliver works for 1Huddle, a game-based training platform that engages employees through daily training games.
In this episode both Oliver and Michael talk through best practices Oliver uses on a daily basis to book appointments with C-level decision makers in top-tier companies globally.
Don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel.
Enjoy listening!
Apr 1, 2021 • 46min
Belkins Growth Podcast S2E6: From SDR Trainee to SDR Manager. What should every SDR know?
Michael’s guest today is Gerry Praysman, Senior Director of Sales Development at Salesloft. Gerry leads a sales development team supporting more than 2,000 customers including IBM, Shopify, Wayfair, Citrix, and Nielsen.
In today’s episode, both Gerry and Michael go into detail about the SDR role, sales leadership and career development.
Don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel.
Enjoy listening!
Mar 19, 2021 • 1h 1min
Belkins Growth Podcast S2E5: Different types of responses. How to handle objections.
Michael’s guest today is Vincent Jong, Founder and CEO at FunnelFox. FunnelFox is an intelligent customer data platform that helps companies to leverage ABM selling.
Vincent and Michael discuss ABM sales, different types of sales objections and how to handle yourself when overcoming these objections.
Don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel. Enjoy listening!
Mar 12, 2021 • 1h 14min
Belkins Growth Podcast S2E4: Why should you care about Email Deliverability?
Michael’s guest today is Mike Hillyer, Founder & CEO at EmailNinjas. Mike specializes in email infrastructure, deliverability and would help Michael today to decode the puzzle behind the everlasting problem of marketing emails being trapped by spam filters.
Don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel. Enjoy listening!
Mar 4, 2021 • 59min
Belkins Growth Podcast S2E3: Sequence writing.
In this episode, Sarah and Patricia discuss with Michael the best practices for email sequence creation, tips and tricks of a good email copy versus a bad one, and share ideas around what makes a good email copy great.
Feb 25, 2021 • 58min
Belkins Growth Podcast S2E2: What tools to use for email outreach.
Today’s guest is Nick Persico, Director of Sales at Close one of leading sales automation CRM for inside sales teams.
In this episode, Michael and Nick are shopping for a new outreach automation solution for Michael and are comparing different vendors as well as exchanging thoughts on what features are must for your inside sales team.
Enjoy listening, and don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel.
Feb 17, 2021 • 58min
Belkins Growth Podcast S2E1: Appointment Setting via Email. Best Practices.
Today’s guest is Scott Mark, Sales Director at XANT.ai the leading Enterprise Sales Engagement Platform that accelerates revenue.
Michael and Scott speak about appointment setting best practices, dos and don’ts of the sales process for successful B2B selling and closing
Enjoy listening, and don’t forget to subscribe for more episodes on Spotify or watch a video version of the episode on our YouTube channel.
