

Belkins Podcast
Michael Maximoff
The Belkins Podcast tells the stories most business shows leave out.
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Episodes
Mentioned books

Jul 11, 2023 • 1h 10min
We're all only one new decision from massive change. Discipline that shapes the lifestyle by Chip Eichelberger
What does it mean to be a difference maker, a person who moves people to action? Get ready for this and much more in the very first episode of our Growth Podcast hosted by Belkins Co-Founder Michael Maximoff, featuring Chip Eichelberger - one of the top sales motivation speakers.Tune in now to:📍Learn invaluable insights from Chip's extensive experience as a keynote speaker and the routines he employs to maintain high energy during intense events.📍Hear all about Chip's experience working as Tony Robbins’ international point man and gain insights into the dynamic environment he worked in.📍Gain inspiration and insights on balancing well-being while navigating remote work challenges.📍Uncover the significance of mental energy and wellness in corporate environments.📍Stay up-to-date with the evolving landscape of the public speaking industry during the COVID-19 era.📍Discover the potential of virtual platforms like Zoom for creating captivating and immersive experiences. 🚨 Don't pass up the opportunity to dive into Chip Eichelberger's insightful on well-being:Suggested Reading/Listening https://drive.google.com/file/d/1cJaEA7xpj0mdTjxfwdqpygOEDZ03lYi8/view?usp=sharingEnergy Schedule https://drive.google.com/file/d/1uZnx4kFCIPVxP64VArG54kS9vqmkFrX2/view?usp=sharingGet Switched On! Smoothe Recipe https://drive.google.com/file/d/1uIPqKUufTVeCb9MVerNFu7Oj2cncqhK6/view?usp=sharingStay connected with us:👉Chip EichelbergerLinkedIn https://www.linkedin.com/in/chipeichelberger/Website https://getswitchedon.com/Employee Wellness Program https://employeewellnessvideos.com/If you're from the USA and want to connect with Chip, simply text CHIP to 66866 to join his exclusive list. If you're not from the USA, visit https://www.getswitchedon.com/ and fill out the form to stay connected.👉Belkins LinkedIn https://www.linkedin.com/company/belkins/Website https://belkins.io/contact-us👉Michael MaximoffLinkedin https://www.linkedin.com/in/michael-maximoff/Key moments:0:00 Intro01:47 - Who is Chip Eichelberger?05:02 - Tony Robbins and Start in Public Speaking10:47 - Modern Technology and Old-School Stuff18:25 - The Importance of Discipline30:58 - Wellness Mindset35:30 - How People Manage Dietary Habits in Europe40:33 - Who Was Your Role Model?42:55 - Being Present as an Entrepreneur50:33 - Working Remotely: Pros and Cons55:08 - How to Get Uncomfortable (And Why)?1:03:27 - "If Life is Worht Living - Life is Worth Recording"

Dec 30, 2022 • 44min
How to build customer trust and growth together | Under the Spotlight with Belkins
0:00 The intro8:50 How a team of Driveline can get everything steads up11:27 One of the differentiators with Driveline and other companies in the industry18:30 How did Peter scale his team25:30 The unique concept of Driveline33:33 How do you find clients?

Dec 30, 2022 • 36min
How to find investors who share your passion | Under the Spotlight with Belkins
0:00 Intro3:44 The initial conception of OpenTeleHealth7:30 The biggest challenge for OpenTeleHealth business10:48 You are no more just a piece of software, you are SaMD16:11 How to get from 10 million euros to 250 million euros21:05 Customers of OpenTeleHealth28:48 We were too much ahead of most people32:56 Talks about investors

Dec 30, 2022 • 46min
How to leverage all benefits of SaaS | Under the Spotlight with Belkins
0:00 The into6:55 Anchor and security of businesses14:18 These industries are sensitive to data18:27 The security isn’t sexy29:13 Pressure from competitors34:30 Adam’s strategy38:10 Traditional sales approach versus free offerings concept44:02 Anchor vision

Dec 29, 2022 • 32min
How to build a winning business with a priority on relationships | Under the Spotlight with Belkins
0:00 The intro00:54 What does Mona Solution as a business do?07:11 The driving factor that kept Cristina in merchant service15:53 Covid and opportunities for people22:56 Competitors of Mona Solution26:16 Mona in the next 5 years

Dec 29, 2022 • 54min
How to manifest business goals by changing your state of mind | Under the Spotlight with Belkins
0:52 Who is Koridor?4:25 Self-taught developers8:42 The rule for qualifying devops20:30 Every business is unique, but…23:20 That is why they wanna work from home31:23 We signed a client in a week35:46 Do it if you want to bring on customers45:45 Common misconceptions in the soft dev industry50:52 The Founders Academy

Dec 29, 2022 • 29min
How to Build Something That Is Good for Tomorrow | Under the Spotlight with Belkins
0:00 Introduction9:29 Cemtrex mission15:26 Are there a lot of competitors in your niche?18:40 Customer relationships19:42 The team is enthusiastic about that types of projects24:35 Advice to yourself26:22 Experience with TEDx

Dec 28, 2022 • 44min
How to Approach Global Growth for SaaS Products | Under the Spotlight with Belkins
0:00 Intro1:00 How did you discover Citcon?6:02 The Chinese market8:52 Payment issues in Europe13:03 Citcon: from idea to conception24:21 Challenges of the team32:32 What marketing channel works best for Citon?41:49 The greatest piece of advice to yourself

Dec 27, 2022 • 54min
How to Pave Your Own Lane in B2B SaaS Sales | Under the Spotlight with Belkins
00:00 Starting from the beginning6:27 B2B sales dying?13:58 A story of the president of a 500 million dollars service company16:57 One thing Bill learned many years ago19:03 Acquiring first customers29:03 High degree of frustration in sales33:49 My first sales training39:44 Don’t keep doing the same things if it doesn’t work42:09 Talking about competitors46:45 Sales & marketing relationships

Dec 27, 2022 • 37min
How to Prove Your Worth and Scale Your Agency | Under the Spotlight with Belkins
0:00 The concept of creating a company4:20 A lot of things were born out of necessity6:46 Stephen and Michael and their first budget9:25 Who was the first person you hired? 11:29 Acquiring first clients by word of mouth 20:00 The value of partnership 25:12 A funny story from Michael Ayjian 30:22 Michael Maximoff tells about the mistake he did


