Belkins Podcast
Michael Maximoff
The Belkins Podcast tells the stories most business shows leave out.
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies.
You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth.
The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets.
Especially now, as AI reshapes how we sell, market, and make decisions.
So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.
🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us
Episodes
Mentioned books
Dec 30, 2022 • 36min
How to find investors who share your passion | Under the Spotlight with Belkins
0:00 Intro3:44 The initial conception of OpenTeleHealth7:30 The biggest challenge for OpenTeleHealth business10:48 You are no more just a piece of software, you are SaMD16:11 How to get from 10 million euros to 250 million euros21:05 Customers of OpenTeleHealth28:48 We were too much ahead of most people32:56 Talks about investors
Dec 30, 2022 • 46min
How to leverage all benefits of SaaS | Under the Spotlight with Belkins
0:00 The into6:55 Anchor and security of businesses14:18 These industries are sensitive to data18:27 The security isn’t sexy29:13 Pressure from competitors34:30 Adam’s strategy38:10 Traditional sales approach versus free offerings concept44:02 Anchor vision
Dec 29, 2022 • 32min
How to build a winning business with a priority on relationships | Under the Spotlight with Belkins
0:00 The intro00:54 What does Mona Solution as a business do?07:11 The driving factor that kept Cristina in merchant service15:53 Covid and opportunities for people22:56 Competitors of Mona Solution26:16 Mona in the next 5 years
Dec 29, 2022 • 54min
How to manifest business goals by changing your state of mind | Under the Spotlight with Belkins
0:52 Who is Koridor?4:25 Self-taught developers8:42 The rule for qualifying devops20:30 Every business is unique, but…23:20 That is why they wanna work from home31:23 We signed a client in a week35:46 Do it if you want to bring on customers45:45 Common misconceptions in the soft dev industry50:52 The Founders Academy
Dec 29, 2022 • 29min
How to Build Something That Is Good for Tomorrow | Under the Spotlight with Belkins
0:00 Introduction9:29 Cemtrex mission15:26 Are there a lot of competitors in your niche?18:40 Customer relationships19:42 The team is enthusiastic about that types of projects24:35 Advice to yourself26:22 Experience with TEDx
Dec 28, 2022 • 44min
How to Approach Global Growth for SaaS Products | Under the Spotlight with Belkins
0:00 Intro1:00 How did you discover Citcon?6:02 The Chinese market8:52 Payment issues in Europe13:03 Citcon: from idea to conception24:21 Challenges of the team32:32 What marketing channel works best for Citon?41:49 The greatest piece of advice to yourself
Dec 27, 2022 • 54min
How to Pave Your Own Lane in B2B SaaS Sales | Under the Spotlight with Belkins
00:00 Starting from the beginning6:27 B2B sales dying?13:58 A story of the president of a 500 million dollars service company16:57 One thing Bill learned many years ago19:03 Acquiring first customers29:03 High degree of frustration in sales33:49 My first sales training39:44 Don’t keep doing the same things if it doesn’t work42:09 Talking about competitors46:45 Sales & marketing relationships
Dec 27, 2022 • 37min
How to Prove Your Worth and Scale Your Agency | Under the Spotlight with Belkins
0:00 The concept of creating a company4:20 A lot of things were born out of necessity6:46 Stephen and Michael and their first budget9:25 Who was the first person you hired? 11:29 Acquiring first clients by word of mouth 20:00 The value of partnership 25:12 A funny story from Michael Ayjian 30:22 Michael Maximoff tells about the mistake he did
May 28, 2021 • 50min
Belkins Growth Podcast S2E10: Deconstructing modern SDR agency
Michael’s guest today is David Kreiger, President, and founder of SalesRoads. SalesRoads is a full-service sales organization that helps businesses to grow their sales by outsourcing telemarketing efforts. David has been growing SalesRoad for more than 14 years during which SalesRoads is named to be one of the leading outbound calling centers in the US.
Michael and David had deconstructed the SDR outbound process, compared SDR appointment setting via email and cold calling, as well as gathered best practices for hiring, training, and setting up SDR teams for success.
Enjoy listening and be sure to subscribe for more episodes of Belkins Growth Podcast on Spotify or watch a video version of the episode on our YouTube channel.
May 14, 2021 • 39min
Belkins Growth Podcast S2E9: What does it take to be the best in the SDR game?
Michael’s guest today is Blake Grundell, Sales Development Representative - Team Leader at Hyperproof. Now, Blake runs a team of SDRs within Hyperproof but spending years as an SDR himself, today he shares some of the best practices and knowledge he gained over the years.
Don’t miss a chance to hone your SDR skillset at an expert level with Blake and Michael!
And be sure to subscribe for more episodes of Belkins Growth Podcast on Spotify or watch a video version of the episode on our YouTube channel.
