Thomas Lilley, the innovative owner of Zero Weakness, shares his remarkable journey of expanding his powerlifting gym chain to eight locations in just four years across three countries. He discusses the importance of mentorship and how strong coaching fosters community. Thomas dives into successful pricing strategies and the significance of standardizing equipment to enhance efficiency. He also reveals common pitfalls for gym owners and emphasizes the delicate balance between coaching excellence and effective business management.

Amanda Fritscher, the dynamic owner of Lionheart Gym, shares her incredible journey of starting a gym with just $12. She discusses the challenges she faced and highlights the significance of personal connections in the fitness world. Amanda reveals innovative marketing strategies and the importance of community in growing her business. From expanding services to integrating unique offerings like coffee culture, she emphasizes building a strong gym culture. Her insights on leadership and sustainable operation are valuable for anyone looking to thrive in the fitness industry.

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Simon Anderson (https://www.instagram.com/simonandersonpt/) from SOMA in Sydney, Australia to talk about how he built a super premium 7-figure health and wellness club from scratch—not once, but twice. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: SOMA Health & Wellness Club - https://www.instagram.com/somahealthandwellness/?hl=en SOMA Health & Wellness Club (website) - https://somacollection.com.au/ 🔥 Show Notes: (00:00) Introducing Simon (1:10) What is SOMA Health & Wellness Club? (6:14) Lessons from the service industry (11:53) Opening and running a gym business through COVID (22:22) Gym usage and operations (33:23) Marketing and member engagement (39:27) Financing the gym (46:16) Run a successful gym with Kilo (visit https://usekilo.com/) (46:48) Future prospects and improving the business (52:53) Where to go if you want to find Simon

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Luka Hocevar (https://www.instagram.com/lukahocevar/?hl=en) of Vigor Ground Fitness and Performance about top strategies in coaching, service delivery, and marketing that can take your gym to the next level. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Vigor Ground Fitness and Performance - https://www.instagram.com/vigorgroundfitness/?hl=en Vigor Ground Fitness and Performance (website) - https://www.vigorgroundfitness.com/ 🔥 Show Notes: (00:00) Introducing Luka (1:59) Luka's start in the fitness industry (9:06) Qualities that make a good coach (16:25) Advice to be a top gym owner (29:35) Run a successful gym with Kilo (visit https://usekilo.com/) (30:07) Proven marketing strategies to grow a gym (44:45) Building a local presence and expertise (52:08) Luka's gym mentorship program (58:46) Where to go if you want to find Luka

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Jamie Weeks, founder of SweatHouz (https://www.instagram.com/sweathouz/) and the largest Orangetheory franchisee. They discuss Jamie’s experience as a franchisee and how it’s helping him scale his wellness studio concept to 200 locations in 6 years. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Jamie - https://www.instagram.com/jamieweeksatl/ 🔥 Show Notes: (00:00) Introducing Jamie (2:51) What is SweatHouz? (5:00) Lessons from a franchisee (8:06) Staffing and quality control (11:04) How SweatHouz is different from other franchises (16:49) Advice for new franchisees (19:25) Future offerings at SweatHouz (22:23) Run a successful gym with Kilo (visit https://usekilo.com/) (22:56) Consistent quality and customer experience (24:45) Tracking metrics (26:55) Role models (29:32) Future of wellness and fitness (34:00) Advice for aspiring entrepreneurs (38:49) Where to go if you want to find Jamie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Andy McCloy (https://www.instagram.com/andymccloy_bci/) to discuss how he built Body Creations Inc (BCI) Sports Performance & Fitness and the lessons he’s learned over 30 years in the fitness industry. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: BCI Sports Performance & Fitness - https://www.instagram.com/bci__sports__performance/ BCI Sports Performance & Fitness (website) - https://bodycreationsinc.com/ 🔥 Show Notes: (00:00) Introducing Andy (2:01) Overview of BCI Sports Performance & Fitness (3:12) Andy's fitness career journey (13:37) Building BCI (22:25) Run a successful gym with Kilo (visit https://usekilo.com/) (22:57) Packaging and pricing (29:28) Sales and marketing strategies (37:57) Future plans and expansion (48:33) Andy's advice for gym owners (50:42) Where to go if you want to find Andy

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Chris Cooper to unpack the 2024 Two-Brain Business State of the Industry report, sharing eye-opening insights into how gyms and their owners are performing. Download your free copy here: https://twobrainbusiness.com/the-state-of-the-fitness-industry-2024/ P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Chris - https://www.linkedin.com/in/twobrain/ Two-Brain Business - https://www.instagram.com/twobrainbusiness/?hl=en Two-Brain Business (website) - https://twobrainbusiness.com/ 🔥 Show Notes: (00:00) Introducing Chris (1:39) What is the State of the Fitness Industry? (7:03) Revenue (14:39) Number of clients (22:28) Membership pricing (25:09) Average revenue per member (31:58) Length of engagement (39:56) Lifetime value (48:02) Run a successful gym with Kilo (visit https://usekilo.com/) (48:35) Staff expenses (51:23) Fixed expenses (57:47) Profit (1:02:15) Effective hourly rate (1:05:10) Resources to run an above average gym

Michael Scullin, owner of Palmetto Pump House in Charleston, SC, shares insights from his vibrant powerlifting gym serving over 560 members. He discusses the essential role of community and staff in creating an inclusive environment for all fitness levels. Scullin reveals effective marketing strategies and the importance of branding in retaining clients. He also reflects on his transition from a corporate job to gym ownership and plans for future expansion, emphasizing the innovative practices that keep his gym thriving.

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) met up with Eric Chang (https://www.instagram.com/coachericfreedom/) from Reason Fitness to discuss how he built his gym into a $1M-a-year business with just 150 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Reason Fitness - https://www.instagram.com/reasonfit/ Reason Fitness (website) - https://crossfitreason.com/ Eric's personal website - https://www.ericfreedom.com/ 🔥 Show Notes: (00:00) Introducing Eric (2:22) Starting a career in fitness (11:22) Opening the gym (17:52) What is Reason Fitness? (26:12) Run a successful gym with Kilo (visit https://usekilo.com/) (26:44) Challenges and evolution of CrossFit (32:31) Team structure at the gym (35:43) Exploring new opportunities and lifestyle coaching (47:45) Future plans and where to go if you want to find Eric

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Joey Welling (https://www.instagram.com/joeywelling/?hl=en) to learn how he built Ethos Athletic Club—a massive gym and wellness club with 1,400 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Ethos Athletic Club - https://www.instagram.com/ethos_ac/?hl=en Ethos Athletic Club (website) - https://ethosathleticclub.com/ 🔥 Show Notes: (00:00) Introducing Joey (1:28) Building Ethos Athletic Club (8:47) Packaging and pricing (10:58) Attracting new gym members (18:49) Customer service and community building (29:18) Run a successful gym with Kilo (visit https://usekilo.com/) (29:51) The sales process (36:32) The staff and class offerings (49:23) Retention (51:53) Future plans for Ethos Athletic Club (55:01) Where to go if you want to find Joey