🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez talk with Kyle and Jessica Dosterschill from Hunger in the Wild Gym about how they turned a basement weightlifting gym into a growing brand—and how social media played a key role in getting them there.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

📱 Socials:

Hunger in the Wild - https://www.instagram.com/hungerinthewild/

Hunger in the Wild (website) - https://hungerinthewild.com/

Kyle - https://www.instagram.com/kyledosterschill/

Jessica - https://www.instagram.com/jessdosterschill/

🔥 Show Notes:

(00:00) Introducing Kyle & Jessica

(1:41) Starting the gym in a basement

(14:27) Growing the member base

(18:54) Run a successful gym with Kilo (visit https://usekilo.com/)

(19:26) Using social media

(20:48) Current offerings and pricing

(29:38) Branding and culture

(38:06) Team roles and creating content

(46:33) Future plans

(48:38) Where to go to find Kyle & Jessica

This weightlifting gym grew to 160 members through Instagram