Imprint with Natalie Walton

What if your love of interiors could become a whole new career?In one of the most popular episodes of the Imprint Podcast, Reena Simon of Hygge for Home by Reena Simon for_home shares how she went from working in PR and raising three young children to renovating a 1960s bungalow — and building a meaningful career as an interior stylist, author, and content creator.We explore how her love of Scandinavian design helped her create a calming, thoughtful home — and connect with a global audience. She opens up about finding her voice on Instagram, writing her book Scandi Rustic, and how she approaches design decisions, motherhood, and creative boundaries.If you’ve ever dreamed of turning your passion into something more, this conversation will leave you feeling inspired to begin — right where you are.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~THIS EPISODE FOCUSES ONReena’s passion for Scandinavian designHer 1960s bungalow renovationTrusting your gut instinct when making design decisionsWhy Reena started her interiors & design blogBlocking out the noise and focussing on what brings you joyWriting for Grand Designs MagazineThe creation of her book Scandi RusticLearning to compromise and adapt in design and in lifeHow Reena connects with people through InstagramBuilding confidence later in lifeFEATURED ON THIS EPISODEMy new book STYLE - The Art of Creating a Beautiful Home now available for pre-orderReena’s instagram @hygge_for_homeReena’s blog and websiteReena & co-author Rebecca’s book Scandi RusticGrand Designs MagazineCanon cameraAdobe LightroomWhere the Crawdads Sing by Delia Owen This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

We’ve all heard the phrase work smarter, not harder — but what does that actually look like in real life?In this behind-the-scenes episode, I’m sharing why I’ve chosen to simplify my business — and how that decision is helping me create more space for what matters most. From streamlining my offers and systems, to refining how I spend my time and where I show up, this new season is all about clarity, focus, and alignment.You’ll hear the real changes I’ve made — including why I’m pressing pause on the podcast (for now) — and how I’m creating deeper impact inside Design & Grow and my 1:1 mentorships, while also spending more time connecting through my free weekly newsletter on Substack.If you’ve been feeling stretched, scattered, or out of sync with your business, this episode will give you both permission and practical ideas to simplify in a way that supports your life — not competes with it.THIS EPISODE FOCUSES ONThe personal and professional changes shaping this seasonHow she’s shifted Design & Grow for deeper connectionWhy Substack is now the primary home for contentWhat simplifying her tech, team, and time has made possibleFEATURED ON THIS EPISODENatalie Walton MentorshipThe Styling Playbook for Interior DesignersNatalie Walton InstagramFree live training - The Confident StylistNatalie Walton - Design & Grow Coaching ProgramNatalie Walton - The Styling Masterclass This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

One of the most powerful ways to create the results you want in your life is to get clarity on what matters most. This can begin in the home.In one of the most popular episodes of the Imprint Podcast, home organiser and bestselling author Shira Gill shares her five-step method to help you simplify your space, let go of the excess, and create a home that supports your values.We talk about overcoming guilt, teaching kids to edit their belongings, and how Shira built a thriving business from scratch — starting with nothing but a clear intention. Whether you're craving calm, clarity, or a fresh start, this episode offers both inspiration and practical tools to begin.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~Let’s connect!Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewaltonExplore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

One of the questions I get asked all the time is, “Am I too late?”Women in their 40s, 50s, 60s… wondering if they can really step into the world of interiors or styling.Honestly, it’s never too late. In fact, you may be more ready than ever.In this episode of Imprint, I’m sharing why age is your advantage, not your obstacle — and how to use your life experience, perspective, and confidence to carve a creative path that’s truly yours.Come learn how you can make bold pivots later in life.Plus, I’ll walk you through five simple steps to help you reconnect with your creativity, build confidence, and start showing up — no matter your age or stage.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~Let’s connect!Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewaltonExplore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

What does it take to pivot into a creative career — especially when you're not in your 20s, don’t live in a major city, and didn’t follow a traditional design path?In one of the most popular episodes of the Imprint Podcast, interior and prop stylist Jen Paul shares how she transitioned from teaching to styling, landed a role at Studio McGee, and built a career on her own terms. She opens up about the power of being intentional, learning on the job, and how following her curiosity led to unexpected opportunities.If you're questioning your path or wondering if it’s too late to start something new, Jen’s story is a powerful reminder that it’s never too late to back yourself — and move into action.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A strategic business growth group program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~Let’s connect!Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewaltonExplore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Creativity isn’t about waiting for the perfect idea or moment. It’s about showing up — again and again — and trusting yourself enough to take the first step.In this episode, we explore what it really means to live a creative life. From overcoming self-doubt to developing a daily practice, you’ll learn why the creative process is available to all of us — and how engaging with it can transform not just your work, but your home and life.Whether you're styling a space, building a business, or finding your voice, this is a call to stop holding back and start creating with courage and clarity.➤ Let’s continue the conversation here: www.nataliewalton.substack.comGo DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A strategic business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

How do you turn a love of interiors into a business that grows through referrals, book deals, and a loyal client base?In one of the most popular episodes on the Imprint Podcast, interior designer and author Caitlin Flemming shares how she built her design studio from the ground up — starting with a blog, side income, and the courage to take on small projects that led to big opportunities. We talk about how she defined her aesthetic, found her first clients, and priced her services with confidence (after years of trial and error).Caitlin also opens up about creating two bestselling books (Travel Home and Sense of Place; she has another book coming out soon) with her mother, building a small but mighty team, and how she makes time for family while running a successful business.Whether you’re just starting out or looking to grow a creative practice on your own terms, this conversation is full of thoughtful insights, practical advice, and a refreshing reminder that your aesthetic can be your advantage — when you know how to use it.THIS EPISODE FOCUSES ONCatilin’s childhood growing up going to flea markets with her mother with a passion for interiors & antiquesThe joyful experience of creating her books with her motherHow creativity was engrained in her childhoodHer passion for travel & how this was developed in her formative yearsStudying business & marketing at universityThe threads of her journey showing up in her workStarting her interior design practice & getting her first clientHow one small job can create future workWhy Caitlin chooses to charge hourlyThe value of word-of-mouth referralsCaitlin’s interior design processHer instinct for design & stylingFEATURED ON THIS EPISODEPlanning to design, renovate or build your dream home? Come join my FREE CLASS TODAY! Register hereCaitlin’s websiteCaitlin’s new book Sense of PlaceCaitlin’s Instagram @caitlinflemmingMy course The Styling MasterclassCaitlin’s first book Travel HomePhotographer Stephanie RussoBook Create by Ali HeathBusiness of Home podcastSophie Ashby on Business of Home podcastThe Interior Collective podcastBand Imagine DragonsPodcast production: Yaga Media This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Discover how proximity can cloud your vision as a creative. Learn nine overlooked strategies to boost your work's visibility, particularly in the interior design realm. Gain insights on enhancing marketing tactics and optimizing online presence. These practical tips will help you share your beautiful creations more effectively, transforming overlooked gems into recognized masterpieces. Stop missing what’s right in front of you and start creating the momentum your business needs.

Join Jodi Wilson, the author of 'Practicing Simplicity', as she shares her inspiring journey towards a less distracted life. She recounts the life-changing lessons learned during her family's two-year caravan trip around Australia, emphasizing the importance of small, sustainable choices. Jodi discusses the balance between embracing simplicity and navigating societal pressures while offering practical tips for mindful consumption. This conversation is a gentle reminder that transforming your life can begin with simple steps taken right where you are.

Are you clear on your niche?Do you know how to stand out?And attract the right people into your world?When you work in the creative industry, it’s easy to feel unsure of where you fit — or how to get noticed.In this episode, come learn a simple reframe that your style is your niche — and why this shift in thinking can make a huge difference to what you create, how you share your work, and who you attract into your world.Listen now to gain practical, real-world steps to help you identify your style signature, refine your visual identity, and use your aesthetic as a strategic advantage.Whether you're an interior designer, stylist, or creative entrepreneur, this episode will help you gain clarity, build confidence, and align with the work you’re truly meant to do.Join the free live training: nataliewalton.com/confident Learn how to uncover your unique style and use it to grow your business with confidence.Share your review of the podcast with me to get FREE access to Design & Grow Starter: https://j099agp88l2.typeform.com/reviewimprint~GO DEEPER➤ Join Design & Grow: My Exclusive Program To Help You Grow Your Dream Creative Business.➤ Learn How To Style with Clarity & Confidence with this Free Training. Register now: https://www.nataliewalton.com/confident➤ Sign up for Free Weekly Insights On All Things Interiors, Creativity, Business Growth and More.Let’s connect!Instagram: instagram.com/nataliewaltonWebsite: nataliewalton.comFree Weekly Newsletter: nataliewalton.substack.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com