Imprint with Natalie Walton

Beautiful design can fall flat without the right styling.Whether you’re preparing for a photoshoot, presenting to a client, or building your portfolio — styling can make or break how your work is perceived.In this popular episode of the Imprint Podcast, I reveal the most common styling mistakes I see designers and creatives make — and the simple fixes that instantly elevate a space.If you want your interiors to look more intentional, editorial, and high-end — without buying more stuff — this episode will show you how.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~THIS EPISODE FOCUSES ONWhy you should make your home the best it can be for yourselfThe value of seeing your home with fresh eyesHow our spaces can make us feelStyling tips you can use to take action todayFEATURED ON THIS EPISODESAVE YOUR SEAT for my Free Live Class ‘How To Make Your Home Beautiful — No Renovation Required’My course The Styling Masterclass - enrolments opening soon!Follow me on Instagram @nataliewalton This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

What if you didn’t need a formal qualification, a traditional path, or a big following to build a successful design business — just a clear point of view?In one of the most popular episodes of the Imprint Podcast, Simone Haag shares how she created her own niche in the design world by leaning into what made her different. With no formal training, Simone built her career from the ground up — first as an apprentice at the leading Melbourne design studio Hecker Guthrie, then as the founder of her own studio known for bold, layered interiors that reflect a highly personal style.Come listen to our conversation where we talk about Simone’s unconventional journey into design, how she turned her love of vintage into a signature strength, the way she works with clients, charges for her services, and how she built a team around her creative vision. Simone’s story is a powerful reminder that when you own your point of view, you don’t need to compete — because no one else can do what you do.If you’re trying to stand out, find your style, or carve your own niche in a crowded market, this is a must-listen.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~THIS EPISODE FOCUSES ONSimone’s unconventional journey to become an interior designerHer creative process working with clientsWhat she’s learnt about trusting your intuitionHow she built her businessHow you can charge for your servicesHow to value your timeWhy nicheing can provide more value to your clients and help your business growWhat it takes to grow a team, and why investing in coaching is essentialHow to overdeliver for your clientsWhy your willingness to try is one of your best resources.   FEATURED ON THIS EPISODEGet your free guide here — 7 Insider Secrets to make it happen!Simone’s business Simone HaagSimone instagram @simonehaagDesign studio Hecker GuthrieHotels designed by Phillipe StarckSimone’s Whiskey room projectIDEA Awards — Designer of the yearBook Atomic Habits by James ClearPodcast The Elements by Stuart DiverMy book Style: The Art of Creating a Beautiful HomeSimone’s Phillip’s Island coastal home Angler’s ShackPodcast production: Yaga Media This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

While design trends are seductive, the best way to create interiors that look as good as they feel is to express your unique perspective.In one of the most loved episodes of the podcast, I share what it really means to style with authenticity — and why it’s the key to creating work that not only stands out but truly resonates.I reflect on how I moved beyond imitation in my early styling days, how I discovered my signature style, and the mindset shifts that made all the difference.Whether you're styling your home or building a design business, this episode will help you trust your vision, simplify your decisions, and create spaces that feel like you.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~Let’s connect!Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewaltonExplore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

What if your love of interiors could become a whole new career?In one of the most popular episodes of the Imprint Podcast, Reena Simon of Hygge for Home by Reena Simon for_home shares how she went from working in PR and raising three young children to renovating a 1960s bungalow — and building a meaningful career as an interior stylist, author, and content creator.We explore how her love of Scandinavian design helped her create a calming, thoughtful home — and connect with a global audience. She opens up about finding her voice on Instagram, writing her book Scandi Rustic, and how she approaches design decisions, motherhood, and creative boundaries.If you’ve ever dreamed of turning your passion into something more, this conversation will leave you feeling inspired to begin — right where you are.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~THIS EPISODE FOCUSES ONReena’s passion for Scandinavian designHer 1960s bungalow renovationTrusting your gut instinct when making design decisionsWhy Reena started her interiors & design blogBlocking out the noise and focussing on what brings you joyWriting for Grand Designs MagazineThe creation of her book Scandi RusticLearning to compromise and adapt in design and in lifeHow Reena connects with people through InstagramBuilding confidence later in lifeFEATURED ON THIS EPISODEMy new book STYLE - The Art of Creating a Beautiful Home now available for pre-orderReena’s instagram @hygge_for_homeReena’s blog and websiteReena & co-author Rebecca’s book Scandi RusticGrand Designs MagazineCanon cameraAdobe LightroomWhere the Crawdads Sing by Delia Owen This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

We’ve all heard the phrase work smarter, not harder — but what does that actually look like in real life?In this behind-the-scenes episode, I’m sharing why I’ve chosen to simplify my business — and how that decision is helping me create more space for what matters most. From streamlining my offers and systems, to refining how I spend my time and where I show up, this new season is all about clarity, focus, and alignment.You’ll hear the real changes I’ve made — including why I’m pressing pause on the podcast (for now) — and how I’m creating deeper impact inside Design & Grow and my 1:1 mentorships, while also spending more time connecting through my free weekly newsletter on Substack.If you’ve been feeling stretched, scattered, or out of sync with your business, this episode will give you both permission and practical ideas to simplify in a way that supports your life — not competes with it.THIS EPISODE FOCUSES ONThe personal and professional changes shaping this seasonHow she’s shifted Design & Grow for deeper connectionWhy Substack is now the primary home for contentWhat simplifying her tech, team, and time has made possibleFEATURED ON THIS EPISODENatalie Walton MentorshipThe Styling Playbook for Interior DesignersNatalie Walton InstagramFree live training - The Confident StylistNatalie Walton - Design & Grow Coaching ProgramNatalie Walton - The Styling Masterclass This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

One of the most powerful ways to create the results you want in your life is to get clarity on what matters most. This can begin in the home.In one of the most popular episodes of the Imprint Podcast, home organiser and bestselling author Shira Gill shares her five-step method to help you simplify your space, let go of the excess, and create a home that supports your values.We talk about overcoming guilt, teaching kids to edit their belongings, and how Shira built a thriving business from scratch — starting with nothing but a clear intention. Whether you're craving calm, clarity, or a fresh start, this episode offers both inspiration and practical tools to begin.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~Let’s connect!Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewaltonExplore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

One of the questions I get asked all the time is, “Am I too late?”Women in their 40s, 50s, 60s… wondering if they can really step into the world of interiors or styling.Honestly, it’s never too late. In fact, you may be more ready than ever.In this episode of Imprint, I’m sharing why age is your advantage, not your obstacle — and how to use your life experience, perspective, and confidence to carve a creative path that’s truly yours.Come learn how you can make bold pivots later in life.Plus, I’ll walk you through five simple steps to help you reconnect with your creativity, build confidence, and start showing up — no matter your age or stage.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~Let’s connect!Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewaltonExplore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

What does it take to pivot into a creative career — especially when you're not in your 20s, don’t live in a major city, and didn’t follow a traditional design path?In one of the most popular episodes of the Imprint Podcast, interior and prop stylist Jen Paul shares how she transitioned from teaching to styling, landed a role at Studio McGee, and built a career on her own terms. She opens up about the power of being intentional, learning on the job, and how following her curiosity led to unexpected opportunities.If you're questioning your path or wondering if it’s too late to start something new, Jen’s story is a powerful reminder that it’s never too late to back yourself — and move into action.➤ Let’s continue the conversation here: www.nataliewalton.substack.com ~Go DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A strategic business growth group program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here~Let’s connect!Join 20k readers of This Creative Life for free on Substack. Follow me on Instagram: instagram.com/nataliewaltonExplore my resources and programs: nataliewalton.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

Creativity isn’t about waiting for the perfect idea or moment. It’s about showing up — again and again — and trusting yourself enough to take the first step.In this episode, we explore what it really means to live a creative life. From overcoming self-doubt to developing a daily practice, you’ll learn why the creative process is available to all of us — and how engaging with it can transform not just your work, but your home and life.Whether you're styling a space, building a business, or finding your voice, this is a call to stop holding back and start creating with courage and clarity.➤ Let’s continue the conversation here: www.nataliewalton.substack.comGo DeeperFor Interior Designers & Stylists: A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start HereFor Creative Entrepreneurs: Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn MoreFor Business Strategy, Systems & Support: A strategic business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

How do you turn a love of interiors into a business that grows through referrals, book deals, and a loyal client base?In one of the most popular episodes on the Imprint Podcast, interior designer and author Caitlin Flemming shares how she built her design studio from the ground up — starting with a blog, side income, and the courage to take on small projects that led to big opportunities. We talk about how she defined her aesthetic, found her first clients, and priced her services with confidence (after years of trial and error).Caitlin also opens up about creating two bestselling books (Travel Home and Sense of Place; she has another book coming out soon) with her mother, building a small but mighty team, and how she makes time for family while running a successful business.Whether you’re just starting out or looking to grow a creative practice on your own terms, this conversation is full of thoughtful insights, practical advice, and a refreshing reminder that your aesthetic can be your advantage — when you know how to use it.THIS EPISODE FOCUSES ONCatilin’s childhood growing up going to flea markets with her mother with a passion for interiors & antiquesThe joyful experience of creating her books with her motherHow creativity was engrained in her childhoodHer passion for travel & how this was developed in her formative yearsStudying business & marketing at universityThe threads of her journey showing up in her workStarting her interior design practice & getting her first clientHow one small job can create future workWhy Caitlin chooses to charge hourlyThe value of word-of-mouth referralsCaitlin’s interior design processHer instinct for design & stylingFEATURED ON THIS EPISODEPlanning to design, renovate or build your dream home? Come join my FREE CLASS TODAY! Register hereCaitlin’s websiteCaitlin’s new book Sense of PlaceCaitlin’s Instagram @caitlinflemmingMy course The Styling MasterclassCaitlin’s first book Travel HomePhotographer Stephanie RussoBook Create by Ali HeathBusiness of Home podcastSophie Ashby on Business of Home podcastThe Interior Collective podcastBand Imagine DragonsPodcast production: Yaga Media This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com